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Home ›› Archives for Jim Gulsen

Jim Gulsen

Jim Gulsen is an accomplished UX/UI designer with over 20 years of experience across diverse industries. Known for his contributions to product innovation and digital transformation, his work spans enterprise design systems, service design, SaaS products, and marketing, blending technical expertise with creative vision. Based in New York City, Jim continues to push the boundaries of digital design as both a designer and consultant, driving innovation in the field.

The Ultimate Data Visualization Handbook for Designers

  • Data Science, Data visualization, Design Process, UI Design, UX Design

Data visualization isn’t just about charts — it’s about telling a clear and compelling story. This article unpacks a wide spectrum of essential principles for making data easy to understand, honest, and engaging. Ready to transform complex numbers into meaningful insights?

Article by Jim Gulsen
IDEAS IN BRIEF
The Ultimate Data Visualization Handbook for Designers
  • The article serves as a comprehensive guide for elevating visualization work, combining technical expertise with design principles to help designers transform raw data into meaningful insights.
  • It provides a point of reference for strategies, methods, and best practices to create more effective and impactful data visualizations.
  • The piece recommends tools and resources that design professionals can immediately implement to enhance the clarity and persuasiveness of their data storytelling.
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23 min read

A Step-by-Step Guide to Creating a “Design System” in PowerPoint

  • Design Tools and Software, Design Workflow, PowerPoint, Presentation Design, Visual Design

Struggling with PowerPoint’s design limitations? This step-by-step guide shows you how to build systematic design solutions, from mastering slide layouts to using sticker sheets for patterns. Learn to create polished, professional presentations with smart workarounds and helpful tips.

Article by Jim Gulsen
IDEAS IN BRIEF
A Step-by-Step Guide to Creating a “Design System” in PowerPoint
  • The article gives a step-by-step guide to building systematic patterns in PowerPoint. It talks about the program’s limitations and gives essential tips like mastering slide layouts and customizing text settings.
  • It suggests using PowerPoint’s automated features carefully and advocating for manual workarounds to elevate quality.
  • The piece introduces creating sticker sheets for reusable design components and highlights strategies for successful workflows.
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5 min read

Why Designers Hate PowerPoint (and How to Fix It)

  • Design Process, Design Templates, Design Tools and Software, Design Workflow, PowerPoint, Presentation Design, Visual Design

Why do designers grumble at the mere mention of PowerPoint? Discover smart strategies that turn frustration into creative solutions.

Article by Jim Gulsen
IDEAS IN BRIEF
Why Designers Hate PowerPoint (and How to Fix It)
  • The article examines why PowerPoint often frustrates designers, from its limited design capabilities to inefficient workflows, and explores opportunities to bridge those gaps.
  • It highlights strategies like building systematic design elements, creating templates, and augmenting slides with other design tools.
  • The piece underscores the importance of collaboration, simplicity, and proactive planning to elevate design and streamline workflows.
  • It highlights practical methods to help designers balance quality and speed for presentations that are both functional and visually engaging.
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4 min read

A Brief History of Design Systems. Part 2

  • Design Evolution, Design Methodology, Design Process, Design Systems, History of Technology

This article explores how design systems have evolved over the past decade from static guidelines to dynamic tools essential for consistency and efficiency in the digital age. It highlights the growing importance of frameworks that streamline collaboration, support scalability, and ensure cohesive experiences, paving the way for AI-driven design practices.

Article by Jim Gulsen
IDEAS IN BRIEF
A Brief History of Design Systems. Part 2
  • This article examines the evolution of design systems in recent years, emphasizing key developments in digital design workflows.
  • It explores how design systems have progressed from static guidelines to dynamic frameworks that drive consistency and scalability across platforms.
  • The piece discusses how design systems empower organizations to enhance collaboration, improve efficiency, and maintain cohesive experiences, setting the stage for AI-driven, dynamic design practices of the future.
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18 min read

A Brief History of Design Systems. Part 1

  • Design Evolution, Design Strategy, Design Systems, Design Thinking, Design Tools and Software, Digital Transformation, Historical Analysis, UX Design

Discover the journey of design systems — from the modularity of early industrial and printing innovations to today’s digital frameworks that shape user experiences. This article reveals how design systems evolved into powerful tools for cohesive branding, efficient scaling, and unified collaboration across design and development teams. Dive into the history and future of design systems!

Article by Jim Gulsen
IDEAS IN BRIEF
A Brief History of Design Systems. Part 1
  • The article offers a historical perspective on design systems, tracing their origins from early modularity concepts in industrial design to the digital era, where they have become essential for consistent user experiences.
  • It highlights the evolution of design systems as organizations sought ways to streamline UI and UX elements, allowing teams to maintain cohesive branding while speeding up development.
  • The piece draws parallels between the development of design systems and pivotal moments in history, especially in print technology, where breakthroughs transformed access and consistency. These precedents show how modern design systems evolved into essential tools for business value.
  • It emphasizes how modern design systems empower teams to scale efficiently, fostering a shared language among designers and developers, and promoting a user-centered approach that benefits both businesses and end-users.
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16 min read
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