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Jim Gulsen

Jim Gulsen is an accomplished UX/UI designer with over 20 years of experience across diverse industries. Known for his contributions to product innovation and digital transformation, his work spans enterprise design systems, service design, SaaS products, and marketing, blending technical expertise with creative vision. Based in New York City, Jim continues to push the boundaries of digital design as both a designer and consultant, driving innovation in the field.

Struggling with PowerPoint’s design limitations? This step-by-step guide shows you how to build systematic design solutions, from mastering slide layouts to using sticker sheets for patterns. Learn to create polished, professional presentations with smart workarounds and helpful tips.

Article by Jim Gulsen
A Step-by-Step Guide to Creating a “Design System” in PowerPoint
  • The article gives a step-by-step guide to building systematic patterns in PowerPoint. It talks about the program’s limitations and gives essential tips like mastering slide layouts and customizing text settings.
  • It suggests using PowerPoint’s automated features carefully and advocating for manual workarounds to elevate quality.
  • The piece introduces creating sticker sheets for reusable design components and highlights strategies for successful workflows.
Share:A Step-by-Step Guide to Creating a “Design System” in PowerPoint
5 min read

Why do designers grumble at the mere mention of PowerPoint? Discover smart strategies that turn frustration into creative solutions.

Article by Jim Gulsen
Why Designers Hate PowerPoint (and How to Fix It)
  • The article examines why PowerPoint often frustrates designers, from its limited design capabilities to inefficient workflows, and explores opportunities to bridge those gaps.
  • It highlights strategies like building systematic design elements, creating templates, and augmenting slides with other design tools.
  • The piece underscores the importance of collaboration, simplicity, and proactive planning to elevate design and streamline workflows.
  • It highlights practical methods to help designers balance quality and speed for presentations that are both functional and visually engaging.
Share:Why Designers Hate PowerPoint (and How to Fix It)
4 min read

This article explores how design systems have evolved over the past decade from static guidelines to dynamic tools essential for consistency and efficiency in the digital age. It highlights the growing importance of frameworks that streamline collaboration, support scalability, and ensure cohesive experiences, paving the way for AI-driven design practices.

Article by Jim Gulsen
A Brief History of Design Systems. Part 2
  • This article examines the evolution of design systems in recent years, emphasizing key developments in digital design workflows.
  • It explores how design systems have progressed from static guidelines to dynamic frameworks that drive consistency and scalability across platforms.
  • The piece discusses how design systems empower organizations to enhance collaboration, improve efficiency, and maintain cohesive experiences, setting the stage for AI-driven, dynamic design practices of the future.
Share:A Brief History of Design Systems. Part 2
18 min read

Discover the journey of design systems — from the modularity of early industrial and printing innovations to today’s digital frameworks that shape user experiences. This article reveals how design systems evolved into powerful tools for cohesive branding, efficient scaling, and unified collaboration across design and development teams. Dive into the history and future of design systems!

Article by Jim Gulsen
A Brief History of Design Systems. Part 1
  • The article offers a historical perspective on design systems, tracing their origins from early modularity concepts in industrial design to the digital era, where they have become essential for consistent user experiences.
  • It highlights the evolution of design systems as organizations sought ways to streamline UI and UX elements, allowing teams to maintain cohesive branding while speeding up development.
  • The piece draws parallels between the development of design systems and pivotal moments in history, especially in print technology, where breakthroughs transformed access and consistency. These precedents show how modern design systems evolved into essential tools for business value.
  • It emphasizes how modern design systems empower teams to scale efficiently, fostering a shared language among designers and developers, and promoting a user-centered approach that benefits both businesses and end-users.
Share:A Brief History of Design Systems. Part 1
16 min read

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