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Omran Khleifat

Omran Khleifat is a UX Design Manager with over 15 years of experience in fintech, specialising in multi-product ecosystems, design systems, and UX strategy. He writes about UX, behavioural design, and creating meaningful digital experiences.

Designing for Dopamine

  • Design Ethics, Design Psychology, Human-Centered Design, User Experience, UX Design

Discover how psychology influences addictive design and learn to create engaging experiences that respect user needs.

Article by Omran Khleifat
IDEAS IN BRIEF
Designing for Dopamine
  • The article explains why design succeeds when it triggers dopamine but fails when it prioritizes profit over users’ mental health.
  • The piece shows how techniques like endless scrolling and notifications create engagement through reward loops, while becoming harmful when they manipulate users into addiction.
  • It outlines the ethical design approach, demonstrating how good UX strikes a balance between engagement and well-being by using nudges carefully and adding real value, rather than creating dependency.
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