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Home ›› Archives for Paivi Salminen

Paivi Salminen

Päivi Salminen, MSc, is a digital health innovator turned researcher with over a decade of experience driving growth and innovation across start-ups and international R&D projects. After years in the industry, she has recently transitioned into academia to explore how user experience and design thinking can create more equitable and impactful healthcare solutions. Her work bridges business strategy, technology, and empathy, aiming to turn patient and clinician insights into sustainable innovations that truly make a difference.

Designing for Oops

  • Design Theory, Design Thinking, Healthcare, Human factors, Usability, User Experience

Learn why healthcare blames human error instead of fixing broken design, and what needs to change.

Article by Paivi Salminen
IDEAS IN BRIEF
Designing for Oops
  • The article explains why mistakes happen, not because we’re careless, but because most systems are built as if humans never mess up.
  • It demonstrates how slips (doing the wrong thing) and mistakes (thinking the wrong thing) require different solutions, including better design for slips and a deeper understanding of mistakes.
  • The piece outlines how aviation and factories prevent errors by removing blame, allowing workers to stop production when something’s off, and designing systems that make it difficult to do the wrong thing, and asks why healthcare hasn’t done the same.
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4 min read

Understanding Don Norman’s Principles of Interaction

  • Human-Centered Design, Interaction Design, Usability, User Experience, UX Design

Learn how Don Norman‘s six interaction design principles explain why some things feel intuitive while others leave us frustrated.

Article by Paivi Salminen
IDEAS IN BRIEF
Understanding Don Norman’s Principles of Interaction
  • The article breaks down Don Norman‘s six design principles that help users understand products instantly without needing instructions or feeling confused.
  • The piece shows how good design using Norman‘s principles makes everyday technology easier to use by matching how people naturally think and act.
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3 min read

Usability Tests vs. Focus Groups

  • Design Thinking, Focus Groups, Product Design, Usability Testing, User Experience, UX Design, UX Research

Learn when to talk to users, and when to watch them in order to uncover real insights and design experiences that truly work.

Article by Paivi Salminen
IDEAS IN BRIEF
Usability Tests vs. Focus Groups
  • The article distinguishes between usability tests and focus groups, highlighting their different roles in UX research.
  • It explains that focus groups gather opinions and attitudes, while usability tests observe real user behavior to find design issues.
  • The piece stresses using each method at the right stage to build the right product and ensure a better user experience.
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2 min read

Lean UX vs. User-Centered Design

  • Agile UX, Design Process, Lean UX, Product Design, User-Centered Design, UX Research

Lean UX and User-Centered Design share the same heart — empathy for users — but differ in pace and practice. This piece shows how Lean UX turns UCD principles into a faster, data-driven approach for modern teams.

Article by Paivi Salminen
IDEAS IN BRIEF
Lean UX vs. User-Centered Design
  • The article explains that while both Lean UX and User-Centered Design focus on users, Lean UX adapts UCD principles for speed, collaboration, and rapid learning.
  • It argues that Lean UX evolves user-centered thinking into an agile, data-driven process that helps teams design the right thing faster.
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3 min read
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