Päivi Salminen, MSc, is a digital health innovator turned researcher with over a decade of experience driving growth and innovation across start-ups and international R&D projects. After years in the industry, she has recently transitioned into academia to explore how user experience and design thinking can create more equitable and impactful healthcare solutions. Her work bridges business strategy, technology, and empathy, aiming to turn patient and clinician insights into sustainable innovations that truly make a difference.