The Legend of Miyamoto: How Nintendo Shaped UX

Nick Snyder is a designer and developer living in Boston, MA. He believes in creating lasting experiences through the marriage of great design and the latest technology. Nick graduated from The University of the Arts in (the always sunny) Philadelphia, PA with a Bachelor of Fine Arts. He has previously worked for Environmental Tectonics Corporation, Cheng & Tsui, and is currently a full-time front-end designer & developer at Mad*Pow. Nick is a proud urban cyclist, runner, and newly-minted minimalist. When he's not making a dent in the web, he enjoys laying in hammocks, making music, and ranting on Twitter.

It’s Business and It’s Personal

[email protected], [email protected] | Emma Reeves, Sarah Richards

Emma Reeves
Emma Reeves is a Senior Consultant for Different in Sydney. Over the last 6 years she has worked with a wide range of clients across the financial services, media and retail sectors, helping them better understand their customers through design research. Emma has a BSc in Psychology from University College London.

Sarah Richards

Sarah Richards is the Principal Designer at Different in Sydney. She completed a degree in Communication Design at Queensland University of Technology with a focus on graphic design, web design, 2D & 3D animation, digital video, user-centred-design, art and psychology. She has worked in the field of visual design in Sydney, New York and London with a focus on usability and accessibility for over 14 years, spanning across a diverse range of industries including finance, science, publishing, telecommunications, research and development, education and entertainment and has won numerous design awards for her work.

Brand as Context in Interaction Design

[email protected] | Ben Fullerton

Ben Fullerton

Ben Fullerton is a Director of Interaction Design in Method’s San Francisco studio. He has over 12 years of experience working in-house and at consultancies, from start-ups and large corporations. His award-winning work has spanned mobile, brand, application, strategy, product, and service design. Ben participates in the wider design community through regular writing, public speaking and educating.

Rocky Mountain Readers: Free Passes to Lean UX Denver

[email protected] | UX Magazine Staff

UX Magazine Staff
UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

Don’t Have a Meeting, Throw a Workshop

[email protected] | Beth Koloski

Beth Koloski

Beth Koloski is a Lead Experience Architect at EffectiveUI. She has more than 12 years of experience designing user interfaces for Web-based software, leading successful projects for clients such as Orbitz, Domino’s, Red Bull and Standard & Poor’s.

Prior to joining EffectiveUI, Beth held senior interaction design roles at Crispin Porter + Bogusky, texturemedia and Foci. Beth was the Experience Design Director for the American Institute of Graphic Arts (AIGA) Colorado Chapter Board of Directors from 2005-2006, and served as the editorial assistant for O’Reilly’s book titled, Information Architecture for the World Wide Web: Designing Large-Scale Web Sites.

Additionally, Beth is a contributor to UX Magazine and speaks at industry events such as IA Summit.

Beth received her Bachelor of Arts in English from St. Mary's College of California and her Master of Arts in English Literature from New York University.

Win a Copy of “Quantifying the User Experience”

[email protected] | UX Magazine Staff

A New Formula for Quantitative UX Decision Making

[email protected], [email protected] | Jim Lewis, Jeff Sauro

Jim Lewis

Dr. James R. (Jim) Lewis is a senior human factors engineer (at IBM since 1981) with a current focus on the design and evaluation of speech applications and is the author of Practical Speech User Interface Design. He is a Certified Human Factors Professional with a Ph.D. in Experimental Psychology (Psycholinguistics), an M.A. in Engineering Psychology, and an M.M. in Music Theory and Composition.

Jim is an internationally recognized expert in usability testing and measurement, contributing (by invitation) the chapter on usability testing for the 3rd and 4th editions of the Handbook of Human Factors and Ergonomics and presenting tutorials on usability testing and metrics at various professional conferences.

Jim is an IBM Master Inventor with 77 patents issued to date by the US Patent Office. He currently serves on the editorial boards of the International Journal of Human-Computer Interaction and the Journal of Usability Studies, and is on the scientific advisory board of the Center for Research and Education on Aging and Technology Enhancement (CREATE).

He is a member of the Usability Professionals Association (UPA), the Human Factors and Ergonomics Society (HFES), the Association for Psychological Science (APS) and the American Psychological Association (APA), and is a 5th degree black belt and certified instructor with the American Taekwondo Association (ATA).

Jeff Sauro

Jeff Sauro is a six-sigma trained statistical analyst and founding principal of Measuring Usability LLC. For fifteen years he's been conducting usability and statistical analysis for companies such as PayPal, Walmart, Autodesk, and Kelley Blue Book or working for companies such as Oracle, Intuit, and General Electric.

Jeff has published over fifteen peer-reviewed research articles and is on the editorial board of the Journal of Usability Studies. He is a regular presenter and instructor at the Computer Human Interaction (CHI) and Usability Professionals Associations (UPA) conferences.

Jeff received his Masters in Learning, Design and Technology from Stanford University with a concentration in statistical concepts. Prior to Stanford, he received his B.S. in Information Management & Technology and B.S. in Television, Radio, and Film from Syracuse University. He lives with his wife and three children in Denver, CO.

Pinterest UX Strikes Social Commerce Gold

[email protected] | Paul Bryan

Paul Bryan

Paul Bryan is a User Experience Consultant at Retail UX in Atlanta, GA. A UX Strategist and Researcher, Bryan started designing e-commerce Web sites in 1995, in Barcelona. Since founding Retail UX in 2002, Paul’s consulting clients have included some of the most successful corporations in the world—The Home Depot, Coca-Cola, SAP, Delta Air Lines, Philips, Macy’s, Bloomingdales, Cox, and GE. He manages the UX Strategy and Planning group on LinkedIn. Paul writes short, punchy findings from his work on Twitter @paulbryan.

Eyes are the Prize: Evaluating the benefits of eye-tracking equipment

[email protected] | Jon West

Jon West

Jon West is the Director of Marketing and Opportunities for LC Technologies located in Fairfax, Virginia. Over the last five years, he has directed company development efforts for several companies in the Washington DC metro-area, ranging from financial investment firms to high tech engineering companies.

LC Technologies is passionate about building the world's best eye tracking hardware and software solutions. Founded in 1986 with the goal of creating an unobtrusive human-computer interface that will revolutionize the way humans interact with computers and devices, LC now operates in 40 countries. Their eye-tracking systems, are hands-off, unobtrusive, remote human-computer interfaces that provide highly accurate gazepoint prediction.

Designing for Everyone

[email protected], [email protected] | Livia Veneziano, Yvonne So

Livia Veneziano

Livia is a UX designer who is focused on maintaining the core values of universal design and system-thinking for products and services. She is passionate about projects that advance the practice of accessible design in today’s rapidly changing digital world, as well as the evolving role of civic engagement and blended learning in education.

With a background in the fine arts, publishing, and advertising, she aims to preserve craft on digital channels. She has worked with many clients in the banking, mobile payments, education and healthcare industries, and enjoys working on personal projects related to storytelling and education.

Yvonne So
Yvonne is a UX/UI designer and problem solver specializing in providing innovative, user-centric interaction design solutions for web and mobile platforms.

Failing Gracefully

[email protected] | Ted O'Meara

Ted O'Meara

Ted, a Director of UX with a passion for elegant design, has forged a career designing for companies large and small - from Fortune 500 companies to fresh, up-and-coming startups. He is a big proponent of the Ruby language, User Experience, and building simplistic and engaging interfaces.

Ted is also a graduate student at UMBC in the Human-Centered Computing program, where he focuses his research on designing software for the cognitively impaired; he believes in building software that is accessible and affordable for all users.

When he's not creating new interfaces, Ted is an avid mountain biker and rock climber. He always starts his day armed with a cup of coffee behind a desk of vicious plastic dinosaurs and howling monkeys.

Overhauling a UI Without Upsetting Current Users

[email protected] | Scott Plewes

Scott Plewes

Scott Plewes is an expert in user experience design, user research, and incorporating the voice of the customer into product design. As Vice President of User Experience Design at Macadamian, Scott has almost 20 years of experience in the field of user interface design, working in both the public and private sector. Scott's experience design skills cover the spectrum from desktop, web, and mobile user interface design through to command line interface and telephony interface design.

Designing for Context: The Multiscreen Ecosystem

[email protected] | Avi Itzkovitch

Avi Itzkovitch

Avi (@xgmedia) is the owner of IoT News Network, an independent resource for the Internet of Things. He is a longtime interactive and web design professional with thirteen years of experience. The author of Design-It-Yourself: Web Sites (Rockport Publishers, 2003), Avi has published several articles about user experience, he is an avid enthusiast of technology and is often invited to speak about emerging design and UX trends. Avi is currently working as an Independent UI/UX Consultant at his studio, XG Media.

UX Lx 2012 Conference Coverage

[email protected] | Michael Grossman

Michael Grossman

Michael merged his skills in graphic design and multimedia into a career in User Experience Design after graduating with a B.S. in Jazz in 1989. He has delivered projects for clients including Kenneth Cole, Merrill Lynch, Apple, Time Warner, NFL Properties, AOL, Toshiba and W&R Grace. He has spent the last 20 years designing great experiences. Visit his UX Blog, his website, or follow him on Twitter.

5 Tips for Effective UX Leadership

[email protected] | Paul Holcomb

Paul Holcomb

Paul is a graphic designer turned digital when he began developing infographics for US Air Force intranet sites in 1997. Since then, he has developed interactive products for clients that include Universal Orlando, Avaya, Verizon, and Turner Sports. Currently, he is a UX and Design Strategist for Captive UX based in Atlanta Georgia. Paul enjoys analyzing and writing about how current trends affect future technology. He is married and has three teenage children who help provide key insights on emerging trends.

Win a Copy of “Playful Design”

[email protected] | UX Magazine Staff

The “Good-Tough” Problem

[email protected] | John Ferrara

John Ferrara
John Ferrara has worked in in user experience design since 1999, designing interfaces for websites, desktop applications, and video games. Since 2006 he's been with Vanguard, and before that did significant work for Unisys and General Electric. He's been a forceful advocate for closer connections between UX and game design at the IA Summit, EuroIA, and Games for Health. He’s the author of the new book Playful Design: Creating Game Experiences in Everyday Interfaces, published by Rosenfeld Media. His nutrition education game Fitter Critters was a top prizewinner in the Apps For Healthy Kids contest, sponsored by Michelle Obama's Let's Move! campaign. Before entering the professional world, he earned bachelor's and master's degrees in communications. Feel free to follow John on Twitter at @PlayfulDesign.

Illustrating the Big Picture

[email protected], [email protected] | Jamie Thomson, Megan Grocki

Jamie Thomson

As a Lego-loving child, Jamie dreamed of being an architect. Now, instead of houses, she creates digital structures to support health behavior change, research and decision making, consumer engagement, and more. As an Experience Designer for Mad*Pow in Boston, Jamie looks to change the world through research-driven design. Some of her clients include the Informed Medical Decisions Foundation, Healthrageous, WellPoint, New England Journal of Medicine, and Aetna.

Prior to joining Mad*Pow, she built her research and design chops in Philadelphia working at Digitas Health and Messagefirst, addressing client needs in healthcare, technology and higher education. She holds a B.S. in Information Systems and an M.S. in Library and Information Science from Drexel University. She occasionally tosses around the idea of getting a PhD, but for now work at Mad*Pow is more than educational enough.

When not busy doing design, she can be found thinking, presenting, and chatting about it locally at Boston UPA and Boston CHI, and globally at the IA Summit, Interaction, and other conferences.

Megan Grocki
Megan bakes the best brownies on the planet. The end. Actually, that's just the beginning. Sassy, smiling and straightforward, Megan’s a senior member of Mad*Pow’s experience design team. With over 15 years of experience in research and experience design, Megan specializes in helping clients discover the attitudes, intents and behaviors of their users and understand what is truly important to them. By being the ultimate user advocate, she is able to improve the organization and presentation of content and refine the messaging in a way that rings true with the audience(s) and meets business goals. She has worked with clients including Bank of America, Aetna, Constant Contact and McKesson to sharpen their understanding of their audiences and design new digital experiences steeped in rigorous research and design thinking. She has been able to flex her marketing strategy muscles, creating new brand identities and developing clear and meaningful strategies for evolving brands. Until recently, Megan was also the mastermind behind Mad*Pow’s marketing strategy. From evaluating market conditions to directing digital marketing and social media strategies, Megan guided the marketing direction for all our events and promotional activities while collaborating with sales to support them in generating maximum buzz. Now that she has passed the Marketing torch, she is happy to wear just one hat as Experience Design Director. Prior to Mad*Pow, Megan served as marketing manager with Momenta as well as senior product manager and user interface manager at Bottomline Technologies. Megan holds a BA from the University of New Hampshire and is always seeking to continue her education by attending conferences, seminars and reading her weight in UX books. She is a founding member of the NHUPA. Her speaking gigs have included Refresh Boston, the 2010 IA Summit in Phoenix, the 2010 Usability Professionals' Association International conference in Munich, 2010 UPA Boston and Interaction11 in Boulder. In addition she served as IxDA’s Interaction12 conference program director. A die-hard tennis fan, Megan enjoys traveling the world, splashing in the waves at her favorite local beach and coffee shop-hopping around town with her husband and two young children. Megan is on Twitter at @megangrocki.

A Primer on Responsive Design

[email protected], [email protected], [email protected] | Matt Holland, Kevin Stakem, Lindy Roux

Matt Holland

Matt Holland is an adept Web developer with experience across a wide range of software, operating systems and development languages. He is especially well suited for fast-paced environments that require the ability to effectively interface with multiple departments and stakeholders. Matt is currently the lead front-end developer for Siteworx and manages front-end code and quality for large, scalable CMS driven websites.

Kevin Stakem
Kevin Stakem is an accomplished software systems architect and development manager of projects ranging from custom applications to Enterprise Web Content Management systems. His experience spans 17 years of application and website development which has centered on Internet and World Wide Web products and websites. Kevin’s diverse technical background ranges from Commercial Off-The-Shelf ("COTS") software products to Enterprise E-Commerce solutions and Enterprise Content Management systems. Kevin also excels at recruiting and retaining talent, as demonstrated by the successful teams of forward-thinking development staff he has assembled. In his current role as Technical Director, Kevin manages teams of development resources with expertise across a multitude of web-centric technologies. The primary focus of Kevin's group is on content management solutions and technology integration. He is continually expanding these areas of expertise to offer a broad range of strategy, consulting, development, and integration services. Kevin also brings a wealth of hands-on experience in designing, developing, and integrating technology solutions, and is instrumental in navigating technical hurdles, communicating technical expectations, and managing client communications on every project he is involved in. His abilities to understand a client’s business goals and help map those into technical solutions are keys to his project successes.

Lindy Roux
As the Principal Content Strategist at Siteworx, Lindy is responsible for articulating, guiding, and overseeing the various content services that we deliver, including content audits and strategy sessions, migration planning, taxonomy development, content definition, modeling, and creation. She has over 15 years of experience defining, creating, and managing engaging digital experiences that resonate with required audiences and drive conversion, helping to meet business and user goals. Lindy has worked on a broad range of projects including enterprise-level websites, intranets, e-commerce sites, experiential microsites, online communities, mobile sites and applications, and email and social media campaigns, across a number of verticals, including retail, telecommunications, consulting, healthcare, banking, insurance, pharma, and food. When not busy facilitating strategy or brainstorming sessions, Lindy can be found evangelizing content strategy and talking about our content-centric approach to user experience. Recent speaking engagements include a workshop on Responsive Design at User Focus 2012; a panel on mobile content strategy at Content Strategy Applied 2012; and a workshop on multi-channel content strategy at a Content Mavens Meetup.

Win a copy of “The Mobile Frontier”

[email protected] | UX Magazine Staff

Excerpt From The New Book “The Mobile Frontier”

[email protected] | Rachel Hinman

Rachel Hinman
Rachel Hinman is a researcher, designer and a recognized thought leader in the mobile user experience field. Her passion for art, design and cultural study coupled with the belief that people can use technology to improve the human condition have been the driving forces in her career for over a decade. Currently, Rachel is a Senior Research Scientist at the Nokia Research Center in Palo Alto, California. There she focuses on the research and design of emergent and experimental mobile interfaces and mobile experiences for emerging markets. Prior to joining Nokia, Rachel was and experience design director at Adaptive Path, and a mobile researcher and strategist for Yahoo's mobile group. Rachel's innate sensitivity to people and culture have proven powerful skills in the field, enabling her to successfully lead research studies on mobile phone usage in the US, Europe, Asia and Africa. Rachel writes and speaks frequently on the topic of mobile research and design. She is the creative force behind the 90 Mobiles in 90 Days Project and her perspectives on mobile user experience have been featured in Interactions Magazine, BusinessWeek and Wired. Currently, Rachel is writing The Mobile Frontier: A Guide for Designing Mobile User Experiences with Rosenfeld Media. Expected publication is winter of 2011. Rachel holds a Masters Degree in Design from the Institute of Design in Chicago.

Smashing Magazine’s Newest Book Rethinks the Website Redesign

[email protected] | Michael Wilson

Michael Wilson
Michael Wilson is the Creative Technologist for Pure Brand Communications in Denver, Colorado where he leads digital strategy, user experience design and development. With over 15 years in strategic design and development working with startups, technology companies and advertising agencies, Michael leverages a broad knowledge of user experience and interactive technologies to deliver compelling and effective solutions. Equally adept with markers, Photoshop, git and command line, Michael is the creative bridge between great ideas and getting those great ideas built utilizing the ever-growing list of technologies available today. Michael has worked with W.W. Grainger, Accenture, Herman Miller and locally with Xylem Interactive, Communication Arts and Legwork Studio. When he’s not trying to convince his wife of the wonders of the Ruby language or the perils of a closed technology ecosystem, you’ll find him in the mountains on his motorcycle perfecting his late apex.

Personality

[email protected], [email protected] | Sarah Richards,

Sarah Richards

Matthew is an Experience Architect from Sydney, Australia. He completed a Bachelor of Psychology (Hons) at the University of Sydney, where his interests included audio-visual perception and conscious experience. His user-centred design experience includes both interface design and service design across a range of areas, such as everyday banking, retirement planning, home loans, insurance, human resources, media and transport.

Content Maintenance: Keeping up appearances

[email protected] | Melissa Rach

Melissa Rach
Melissa Rach is co-founder of the content consultancy Dialog Studios and co-author of Content Strategy for the Web (Second Edition). She has been helping clients solve messy content problems for nearly 20 years. Her methodologies have been taught at several universities and her work has been recognized in books regularly throughout her career. Although she’s worked on all types of enterprise content projects, online content is secretly her favorite.

Your Logo Is Making Me Sick

[email protected] | Jonathan Anderson | UX Magazine

Jonathan Anderson | UX Magazine

I am a tech-focused jack of all trades and the editor-in-chief of UX Magazine. I'm also the author of Effective UI: The Art of Building Great User Experience in Software, published by O'Reilly Media. Through its partnership with UX Magazine, I am also a senior advisor to Didus, a recruiting and career development company focused on user-centered professionals. As well, I'm engaged as the Managing Director, Product Strategy & Design for Dapperly, a fashion-oriented software product startup, and am the Principal of First Day, a small private equity and consulting company. From 2005 to 2009, I helped found EffectiveUI, a leading UX strategy, design, and development agency focused on web, desktop, and mobile systems.

I’ve been fortunate to participate in work that’s on the leading edge of user-centered strategy and design, customer experience, and software development. Everything is converging around an increased attention to the quality of user experiences, around web-enabled or web-like software, and around technologies that can create unified experiences across multiple platforms, devices, and applications. I’ve built on my experience at UX Magazine, EffectiveUI, and in writing my book to undertake a major project to find ways to make dramatic improvements to the user-centered field and to increase the perception of user-centered design, research, and technology as being core strategic values.

My work can be very hard to explain because what I do day-to-day is extremely varied since my role is usually to be a jack-of-all-trades. If I’m performing any one job function this week or month, it’s always in the broader context of fulfilling the needs of that business (whatever they might be) and in the even broader context of the private equity holding and management activities of First Day.

My primary value has been to be an adaptable, fearless, fast-learning manager of and versatile resource to a large number of small businesses, where I hold the line in diverse functions while the companies are too small to hire specialized professionals for any given part of their business. This means I’ve had my hands in almost every aspect of starting, growing, and managing a small business, including finance, accounting, legal, management, HR, marketing/brand, PR, IT, resource management, facilities, general operations, corporate governance, project management, product development, change management, and many others.

Midwest Readers: Free ticket available for Conversion Conference – Chicago

[email protected] | UX Magazine Staff

UX Sessions at Conversion Conference’s First Midwest Show

[email protected] | UX Magazine Staff

Designing Search: As-You-Type Suggestions

[email protected] | Tony Russell-Rose

Tony Russell-Rose

I am currently director of UXLabs, a UX research and design consultancy specialising in complex search and information access applications. Before founding UXLabs I was Manager of User Experience at Endeca and editor of the Endeca UI Design Pattern Library, an online resource dedicated to best practice in the design of search and discovery experiences. Prior to this I was technical lead at Reuters, specialising in advanced user interfaces for information access and search. And before Reuters I was R&D group manager at Canon Research Centre Europe, where I led a team developing next generation information access products and services. Earlier professional experience includes a Royal Academy of Engineering fellowship at HP Labs working on speech UIs for mobile devices, and a Short-term Research Fellowship at BT Labs working on intelligent agents for information retrieval.

My academic qualifications include a PhD in human-computer interaction, an MSc in cognitive psychology and a first degree in engineering, majoring in human factors. I also hold the position of Honorary Visiting Fellow at the Centre for Interactive Systems Research, City University, London.

I am currently vice-chair of the BCS Information Retrieval group and chair of the IEHF Human-Computer Interaction group.

Taking Mobile Global

[email protected] | John Yunker

John Yunker

John Yunker (@johnyunker) is a leading expert on web and content globalization and author of the book The Art of the Global Gateway: Strategies for Successful Multilingual Navigation. He writes the popular blog Global by Design and is co-founder of Byte Level Research.

6 Key Questions to Guide International UX Research

[email protected], [email protected], [email protected] | Elizabeth Shelly, Pamela Walshe, Liang Zhang

Elizabeth Shelly

Elizabeth Shelly, Ph.D. is an Associate User Experience Researcher at AnswerLab where she works with Fortune 500 clients in logistics, finance, and social media to optimize users’ web and mobile experiences. Elizabeth earned her BA in Computer Science at Dartmouth College, and her PhD in Cognitive Psychology at the University of Oregon. She enjoys sharing her enthusiasm for technology and science with students through teaching and mentoring.

Pamela Walshe

Pamela Walshe is a Research Director with AnswerLab and is responsible for managing verticals including online media, health care, automotive, and travel. She has 10+ years of experience in User Experience and previously managed the User Experience Research team at Wells Fargo for online and mobile platforms. Pamela earned her BA with high honors from UC Berkeley in Anthropology, and her Master’s degree from UC Berkeley’s Information School.

Liang Zhang
Liang Zhang is a User Experience Research Manager at AnswerLab where he has led dozens of exploratory and usability studies spanning over twenty countries, eight time zones, and four continents. His work has helped clients in the financial services, logistics, social media, and healthcare sectors create and market outstanding digital products and services. Liang received his BA in Economics from UC Berkeley and his MSc in International Management from the London School of Economics & Political Science.

Combining In-Person and Remote Research

[email protected] | Sabina Idler

Sabina Idler

Sabina is community manager, information designer and writer @ Usabilla. Her education focussed on usability, her passion is the user experience and design is her key to both of them. For the designers among you, check out Usabilla's new tool at https://discover.usabilla.com and collect, rate, and share design elements on the entire Web.

New Design Practices for Touch-free Interactions

[email protected] | Brian Pagán

Brian Pagán
Hi, I'm Brian Pagán, UX Coach & Founder of The Greatness Studio.

I use techniques from acting, psychology, & UX design to turn digital products into sustainable relationships.

For over 16 years, I’ve designed everything from websites to digital strategy, award-winning mobile health apps, & blockchain services. Since 2015, I also perform in short films, commercials, & theatre productions. I believe our true superpowers come from where art and science meet, so my work combines the best of both worlds.

Content as Conversation

[email protected] | Ginny Redish

Ginny Redish

Janice (Ginny) Redish has been helping clients and colleagues with content strategy, writing for the web, plain language, and other aspects of UX for many years.

Ginny's book, Letting Go of the Words – Writing Web Content that Works, gets raves from Amazon reviewers and blog writers. Ginny is also co-author of two of the classic books on usability techniques and has been called the “mother of usability.”

Ginny holds a Ph.D. in Linguistics from Harvard University and works from Bethesda, Maryland, USA.

For more insights from Ginny, to download two chapters of Letting Go, and to contact her, visit www.redish.net.

New UX Job Opportunities Via UX Magazine

[email protected] | UX Magazine Staff

Using Proto-Personas for Executive Alignment

[email protected] | Jeff Gothelf

Jeff Gothelf

Jeff Gothelf is the author of the upcoming (2012) O'Reilly book Lean UX: Getting Out of the Deliverables Business. He is a user experience designer, frequent public speaker and blogger based in metro NYC. Jeff has spent his career designing elegant, efficient and sophisticated products for clients big and small. He is currently the Director of User Experience at TheLadders.com where he helps jobseekers and recruiters make meaningful connections with each other. Previously Jeff helped shape the designs of AOL, Webtrends and Fidelity. Jeff publishes his thoughts on his blog and on Twitter.

Creativity-based Research: The Process of Co-Designing with Users

[email protected] | Catalina Naranjo-Bock

Catalina Naranjo-Bock

Catalina is a hybrid user experience designer and researcher who has collaborated with creative departments in companies across the US, Europe, Canada and Southamerica in the area of user-centered product development. She has also served as adjunct faculty, speaker, and author in different design and research related contexts. Her professional engagements include projects with Intel Corporation, the LEGO Group, Nickelodeon and Yahoo! Inc.

5 Ways to Create Better iPad Applications

[email protected] | Ken Yarmosh

Ken Yarmosh

Ken Yarmosh is the Founder & CEO of savvy apps. He is the brains behind multiple chart-topping mobile applications with honors ranging from Apple's prestigious Editor's Choice to the Webby Award.

His full-service mobile agency savvy apps helps big brands like the NFL Player's Association, as well as mobile-focused startups such as Homesnap, build their mobile apps on iOS, Android, and other mobile platforms. Ken also regularly speaks about application design & development, as well as the future of mobile at outlets ranging from Bloomberg TV to Google.

Intersection of the Physical and Digital Worlds

[email protected] | Austin Brown

Austin Brown

Austin Brown is a Product Manager of Android products at MapQuest. Previously, he was employed as a User Experience Designer for mobile products at MapQuest - specifically the redesign of MapQuest's core navigation apps on iOS and Android, and follow on features and enhancements post-launch.

Prior to his tenure at MapQuest, he was a User Experience Designer at EffectiveUI where he was responsible for designing digital interactions and experiences for clients such as Microsoft, Boeing, and Navy Federal Credit Union. Before joining EffectiveUI, Austin lived and worked in Hong Kong as an industrial design intern for VTech Communications, where he helped design consumer electronic devices for the European market.

Austin received his Bachelor of Fine Arts in Industrial Design from the Savannah College of Art and Design and he is a speaker for industry events such as the Interaction Design Association (IxDA) Interaction conference.

When he isn’t designing useful, usable and desirable interactions for clients, he can be found rock climbing and snowboarding in Colorado’s mountains.

A Call to Action Regarding Healthcare

[email protected] | Richard Anderson

Richard Anderson

Richard Anderson is a 'user experience' practice, management, and organizational strategy consultant with international management, cross-organizational development, and more than 20 years of experience. He started and directed the Experience Center at Viant, as well as the User Research & Experience Strategy discipline at Studio Archetype and Sapient, and has held and supported other management roles in an assortment of companies. Via various consulting, advisory, and employment roles, and his workshops, courses, conference programs, and more, he has helped move 'user/customer experience' into a position of greater influence in numerous companies. At CHI 2007, Richard received SIGCHI's Lifetime Service Award for extensively facilitating and spreading the development of the field via his leadership contributions to BayCHI and to other chapters of SIGCHI around the world. He was Co-Editor-in-Chief of interactions magazine from 2008 through 2010.

Richard can be followed via Twitter @riander and Riander Blog.

Interactive eBook Apps: The Reinvention of Reading and Interactivity

[email protected] | Avi Itzkovitch

Avi Itzkovitch

Wunderlist’s Cross-Platform Acquisition & Onboarding Process

[email protected] | Sachendra Yadav

Sachendra Yadav

I lead Accenture Studio for Experience Design. With a diverse background and passion for the many ways people interact with technology, my expertise lies in creating intuitive and desirable experiences that utilize deep insight into user behavior and psychology.

Say hi on Twitter @sachendra

Creating Meaning: Adobe Digital Marketing Summit Recap

[email protected] | Lindsay Liu

Lindsay Liu

Lindsay Liu leads Method's marketing team and communications initiatives globally. While at Method, she has successfully launched the award-winning 10x10 series, overseen the growth of Method’s global communication channels, and formed several partnerships with relevant media and professional organizations. Working closely with all disciplines globally, Lindsay helps craft and promote the work, thinking, and people at Method.

UX Design as a Two-Way Conversation

[email protected] | Hana Schank

Hana Schank
Hana Schank has been in Information Architecture for 14 years. She began her career at Andersen Consulting where she designed an award-winning interactive training program, and went on to work on designing the first website for CBS News. As the first hands-on Information Architect at OgilvyInteractive, Hana helped to establish a detailed documentation methodology and information architecture process which led to successful engagements for several clients who were designing and building sites for the first time. In her role as Director of Information Architecture at Zentropy Partners, she developed an IA process for the global organization, as well as leading the information architecture development for a range of high profile clients. Hana founded Collective User Experience in 2003, and now oversees all IA and UX work in addition to working directly with a range of clients to help make their web sites and applications more usable. Hana and several of the team members from CollectiveUX blog about IA in the real world at beautifulbutdumb.blogspot.com. She has finally broken down and started tweeting @hanaschank. Hana lives in Brooklyn, NY.

Live and Learn, or Lose: Five Ways to Keep from Being Outdated

[email protected] | Cahlan Sharp

Cahlan Sharp

Back in 2004, Cahlan Sharp was planning on being a dentist. After working as an editor for online high school courses, however, he became fascinated with web technology. A year and a half later, he had taught himself the basics of web markup, Flash, PHP, and was working as a multimedia developer for a global non-profit organization. Cahlan has been building internet experiences since then, and is currently an entrepreneur and web engineer. He has taught various university classes and corporate workshops on web technologies.

Cahlan began a consulting company that placed fourth among student-run business in the state of Utah. He received his Master's degree in Instructional Psychology from Brigham Young University in 2010, and continues to build businesses as well as web products.

In late 2011, Cahlan joined Undrip, a social media technology company.

Cahlan is a married father of three and speaks Portuguese, Spanish and English.

Extending the Experience Beyond the Device

[email protected] | Tim R. Todish

Tim R. Todish

Tim Todish has been working in the Web/RIA industry for more than 10 years. After cutting his teeth on HTML, ASP and SQL, he shifted his focus from back-end technologies to developing rich front-end experiences with early builds of Flex and AIR. Tim has a passion for using technology to create engaging user experiences across multiple devices.

From his years working closely with creatives and designers for companies including Meijer, Inc and Crowe, Tim has developed the unique ability to view both the technical and creative sides of any challenge. This has also honed his talent for bringing “techies” and “non-techies” together, fostering cross-cultural communication between the two.

Tim is currently working as a UX Designer for Maestro.

Creating A Shared Vision That Works

[email protected] | Alan Colville

Alan Colville

I'm a Product Experience consultant, speaker, author, husband, and father of two beautiful girls, living in Bristol, UK. Recently, I co-founded Analog Coop and Mapalong.

I've previously worked as a UX consultant for RIM, Visa, Nokia and Vodafone. I've also been head of UX for BT Vision. A senior commercial manager for digital TV at Virgin Media, where I led the design of video on demand, and personal video recorder services used by millions of people.

Most recently, I spoke at UX Bristol and Agile Cambridge. I've published on 52 Weeks of UX, and UX Booth. I've had the pleasure of featuring in Simple and Usable by Giles Colborne. This is where I share my thoughts - alancolville.org.

When I'm not designing, you might catch a glimpse of me biking up mountains or running down them, not necessarily sequentially.

The De-Evolution of UX Design

[email protected] | Lis Hubert

Lis Hubert

Lis is an independent consultant in Strategy & User Experience with extensive experience in website strategy design, interaction design and information architecture. She works with clients on many different levels ranging from Fortune 500 businesses to startups. Most recently she's had the amazing opportunity to work as a part of the 8coupons team as their Chief Experience Officer. In this role, Lis is not only responsible for the user experience design of the product, but also works to integrate user experience design methodologies and thinking into our product development and strategy. While partnering with 8coupons, she has also had the pleasure of working with Naviscent on the user testing and analysis of 3 high profile entertainment mobile sites. Before these opportunities she had the chance to work as part of the LBi team, doing taxonomy work for their well known search engine client, and has also recently worked with Moment Design, Inc on the creation of a high profile sports and entertainment iPad application, the redesign of their sports & entertainment client, as well as additional site redesigns and updates. With each client Lis works to make user experiences more pleasant and enjoyable.

Before going independent, Lis worked with industry leader Weight Watchers International to create and enhance their online product. Prior to moving to New York, she spent time in San Antonio, where she worked as a User Experience strategist for the United Services Automobile Association (USAA), a Fortune 200 financial services company focused on serving the United States Military and their families. There Lis lead a team of information architects and graphic designers in a 4500 page redesign and was also responsible for defining 18 – 24 month strategic visions for the website. Before working in the user experience industry, she was a web programmer at national insurance leader The Hartford Financial Services Group based in Hartford, CT. In order to stay active and contribute to the user experience community, Lis volunteers as a local leader for the Interaction Design Association New York City chapter.

Lis' undergraduate degree from the University of Connecticut is in business; more specifically Management Information Systems.

The Extinction of the Scrollbar

[email protected] | Andrew Turrell

Andrew Turrell

Andrew Turrell lives in Los Angeles and is Director of User Experience at RED Interactive Agency. He is also an adjunct professor of Interaction Design at the University of Baltimore M.S. in Interaction Design and Information Architecture program. Andrew has also earned his M.S. from that program.

Previously, he was the Director of User Experience at Trippy.com, and has worked at several design companies, leading web and mobile projects for clients such as PayPal, AOL, Sprint, US News and World Report, Sears, USA Today, and others.

Follow Andrew on Twitter: @andrewturrell, or check out his LinkedIn profile.

Conversion Conference 2012 Recap

[email protected] | Jeremiah Lee Cohick

Jeremiah Lee Cohick

Jeremiah Lee Cohick is a software developer with a design and product background. He currently works at Fitbit helping developers make the world a healthier, happier place. He can be reached on Twitter @JeremiahLee.

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