We stand with Ukraine and our team members from Ukraine.

The Community Of Over 640,000

Home ›› Business Value and ROI ›› 6 Key Questions to Guide International UX Research ›› small_16 ›› UX Sessions at Conversion Conference’s First Midwest Show

UX Sessions at Conversion Conference’s First Midwest Show

by UX Magazine Staff
3 min read
Share this post on
Tweet
Share
Post
Share
Email
Print

Save

Find UX sessions, connect with UX Magazine, and get a discounted pass for Conversion Conference Chicago.

UX Magazine (via Jeremiah Cohick) attended Conversion Conference San Francisco last March, where the program included presentations from experts in UX-related fields, including BJ Fogg, Steve Krug, Jared Spool, and Roger Dooley, among others. This June, Conversion Conference (ConvCon) is arriving in Chicago for the very first time on June 25-26. We combed ConvCon’s two-day agenda for UX-related sessions to help attendees prioritize their time:

UX Magazine (via Jeremiah Cohick) attended Conversion Conference San Francisco last March, where the program included presentations from experts in UX-related fields, including BJ Fogg, Steve Krug, Jared Spool, and Roger Dooley, among others. This June, Conversion Conference (ConvCon) is arriving in Chicago for the very first time on June 25-26. We combed ConvCon’s two-day agenda for UX-related sessions to help attendees prioritize their time:

  • Tim Ash, SiteTuners CEO and author of Landing Page Optimization, will give a keynote presentation on Monday the 25th on “understanding the brain’s need for novelty and shortcuts,” which will emphasize the neuroscientific aspect of human motivations and behavior. Psychology, neuroscience, and persuasive design are all hot topics in UX now, so this session should be quite interesting.
  • Web usability expert Amy Africa, another keynote speaker, will be sharing “essential tips for moving visitors to action.” In particular, she will focus on web usability best practices in terms of navigation, visual placement, triggers, and other page elements that engage customers. This session, which kicks off the second day the conference on Tuesday the 26th, is for UX professionals who design e-commerce and other sites that sell.
  • UX expert and behavior psychologist Susan Weinschenk, author of 100 Things Every Designer Should Know About People, will present a session on the “The Top 10 Things Every Designer Needs to Know About People” on Monday the 25th. Susan is the author of some of the most popular articles on UX Magazine, most notably The Psychologist’s View of UX Design. You can expect her session at ConvCon to provide insights on using lessons from human psychology to design more intuitive websites.
  • UX expert Russ Unger, author of A Project Guide to UX Design and Guerrilla UX Research Methods, has a session on Tuesday the 26th where he’ll share techniques for conducting usability research on the fly and on a tight budget. This session will benefit you if you’re looking for ideas for inexpensive yet effective UX research methods and tips for implementing them. Russ is also a UX Magazine contributor, and his article Getting Guerilla With It covers a similar topic as his ConvCon session.
  • On Monday the 25th, Ian Everdell, Usability & Research Manager for Canada-based Mediative, will discuss user behaviors in mobile environments. His session will focus on the use of eye tracking technology to identify key behavioural nuances when people interact with mobile and other handheld devices.

That’s just five out of the twenty-two sessions at ConvCon Chicago. You will probably find some other sessions of interest depending on where you are in your career or if you’re planning to expand your skill set to include other aspects of conversion rate optimization.

The organizers of Conversion Conference are also giving away three free eye tracking studies to Chicago attendees. Eye tracking studies provide insights into website usability through the way users read and interact with a website’s visual and other elements. If you’ve registered for the conference, be sure to check your confirmation email for instructions on how to nominate your website for the prize.

Connect with UX Magazine at Conversion Conference

Jeremy Bierly (@jbierly) will be representing UX Magazine at ConvCon. Send him a tweet if you’d like to connect, or email us at [email protected]. We’d love to hear your feedback and ideas.

Exclusive Discount for UX Magazine Readers

ConvCon has offered a special discount for UX Magazine readers, so if you register using this link, you’ll get a $100 discount on a conference pass off regular prices.

Win a Free Pass to ConvCon in Chicago

The organizers of ConvCon have generously offered a free pass that you can win by entering a simple contest. You can find details of the contest here.

post authorUX Magazine Staff

UX Magazine Staff, UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

Tweet
Share
Post
Share
Email
Print

Related Articles

Building effective partnerships with PMs requires stepping outside of any frustration, ego, or resentment at being ignored, and building empathy. How to do that? Here is what we’re going to find out.

How To Research So PMs Will Listen
  • PMs are the most critical audiences for research, they are also often the hardest to convince, and the source of many of researchers’ frustrations and heartaches.
  • Building effective partnerships with PMs requires stepping outside of any frustration, ego, or resentment at being ignored, and building empathy.
  • The author shares:
    • Some practices of working with PMs
    • Questions to ask PMs and stakeholders
  • The baseline expectation setting:
    • Level set
    • Set guardrails based on your role
    • Ask for candid feedback and engagement
    • No surprises
  • When researchers and PMs are in conflict or in separate silos, neither role gets the value of the other, but strong researcher-pm partnerships can be game-changing for extending the strategic impact and influence of both design and research.
Share:How To Research So PMs Will Listen
6 min read
How to research so PMs will listen
How To Empower An Organization Through Design?
  • The author believes that the following reasons are why design/branding/marketing agencies end up damaging the image of design as a tool for getting results:
    • Lots of jargon and little to no action at a fundamental level.
    • Large companies with “foolproof” processes.
    • Fake cases and invented touch points
    • Romanticized view of consumers
  • In order to centralize an organization, designers need to map its interdependence relationships and understand how a project can strengthen all sectors in an equal way.
Share:How To Empower An Organization Through Design?
4 min read
How to empower an organization through design?

And, Is OneReach Under The Radar By Design?

Is OneReach AI The Tesla Of Conversational AI?
  • The author gives his perspective on OneReach.ai as the top scorer in the Gartner 2022 report.
  • The author believes OneReach.ai to be one of the most granular no-code environments that support an exceptional degree of fine tuning.
  • The author refers to the platform as an orchestration canvas, where multiple processes can be orchestrated for multi-dimensional customer service, and gives some details on how the platform works as a single front-door for customers.
  • Cobus Greyling explores two cautions from Gartner about the OneReach.ai platform.
  • He concludes that voice is a strength of OneReach.ai and the company has extreme focus on customer experience, and orchestrating experiences
Share:Is OneReach AI The Tesla Of Conversational AI?
4 min read
Is OneReach AI The Tesla Of Conversational AI?

This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and