Richard Anderson is a 'user experience' practice, management, and organizational strategy consultant with international management, cross-organizational development, and more than 20 years of experience. He started and directed the Experience Center at Viant, as well as the User Research & Experience Strategy discipline at Studio Archetype and Sapient, and has held and supported other management roles in an assortment of companies. Via various consulting, advisory, and employment roles, and his workshops, courses, conference programs, and more, he has helped move 'user/customer experience' into a position of greater influence in numerous companies. At CHI 2007, Richard received SIGCHI's Lifetime Service Award for extensively facilitating and spreading the development of the field via his leadership contributions to BayCHI and to other chapters of SIGCHI around the world. He was Co-Editor-in-Chief of interactions magazine from 2008 through 2010.Richard can be followed via Twitter @riander and Riander Blog.