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Use conversion optimization on your web projects to ensure your changes lead to real business results.
Article by Chris Goward
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Chris Goward
Founder and CEO | WiderFunnel Marketing Optimization
Chris Goward was one of the first people to look at online content and say, “You Should Test That!” From that revelation he founded WiderFunnel—the full-service marketing optimization agency that pioneered landing-page and conversion rate optimization methods for companies such as Google, Electronic Arts, Iron Mountain, and BabyAge.com.
Chris is a top-rated speaker and keynote at conferences and seminars globally, like Search Engine Strategies, PubCon, Search Marketing Expo, European Conversion Summit, eMetrics, and Conversion Conference, where he evangelizes how marketers should test and gain insights about their messages and websites.
Chris began his first digital marketing consultancy in 1994, and he has led online and offline response strategies for ad agencies DDB, TBWA, and Cossette. He developed the LIFT Model and Kaizen Method in response to the traditional agencies’ flawed mentality: “Win industry awards regardless of client results.”Today, his marketing optimization system is helping some of the world’s most successful websites lift their leads, sales, and revenue by double- and triple-digit percentages.
An entrepreneur at heart, Chris has also launched numerous businesses since
his early childhood candy bar arbitrage venture, including the Rockit Roller human-powered scooter, a graphic design and signage company, an online jewelry business with his wife, and a web design consultancy. He is currently a founding member of the Global Conversion Alliance and is an advisor to startups like Unbounce.com. Marketing Magazine named him as a “Top 30 Under 30” in 2004.
When Chris is not planning conversion strategies for WiderFunnel’s clients or on the road speaking, he can found hitting the ski slopes with his wife and daughters, cheering on the Vancouver Canucks, or trying to grow parsley in his office.
