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Jeff Gothelf

Director of User Experience | TheLadders.com

Jeff Gothelf is the author of the upcoming (2012) O’Reilly book Lean UX: Getting Out of the Deliverables Business. He is a user experience designer, frequent public speaker and blogger based in metro NYC. Jeff has spent his career designing elegant, efficient and sophisticated products for clients big and small. He is currently the Director of User Experience at TheLadders.com where he helps jobseekers and recruiters make meaningful connections with each other. Previously Jeff helped shape the designs of AOL, Webtrends and Fidelity. Jeff publishes his thoughts on his blog and on Twitter.

Using Proto-Personas for Executive Alignment

  • Internal Company Dynamics, Personas, Research Methods and Techniques, Strategy, The Business of UX, Working With Stakeholders, Workshops and Brainstorming

When company executives participate in developing proto-personas, the customer’s point of view will figure more prominently in strategic decisions.

Article by Jeff Gothelf
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