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Lindy Roux

Design Director and Lead Content Strategist | Siteworx

 

 

As the Principal Content Strategist at Siteworx, Lindy is responsible for articulating, guiding, and overseeing the various content services that we deliver, including content audits and strategy sessions, migration planning, taxonomy development, content definition, modeling, and creation. She has over 15 years of experience defining, creating, and managing engaging digital experiences that resonate with required audiences and drive conversion, helping to meet business and user goals. Lindy has worked on a broad range of projects including enterprise-level websites, intranets, e-commerce sites, experiential microsites, online communities, mobile sites and applications, and email and social media campaigns, across a number of verticals, including retail, telecommunications,  consulting, healthcare, banking, insurance, pharma, and food.

 

When not busy facilitating strategy or brainstorming sessions, Lindy can be found evangelizing content strategy and talking about our content-centric approach to user experience. Recent speaking engagements include a workshop on Responsive Design at User Focus 2012; a panel on mobile content strategy at Content Strategy Applied 2012; and a workshop on multi-channel content strategy at a Content Mavens Meetup.

 

Taking stock of your content’s punch and relevance to users reveals pathways to rewarding interactions.

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