Hi, I’m Brian Pagán, UX Coach & Founder of The Greatness Studio.
I use techniques from acting, psychology, & UX design to turn digital products into sustainable relationships.
For over 16 years, I’ve designed everything from websites to digital strategy, award-winning mobile health apps, & blockchain services. Since 2015, I also perform in short films, commercials, & theatre productions. I believe our true superpowers come from where art and science meet, so my work combines the best of both worlds.
Analytics and Tracking, Business Value and ROI, Consumer products, Decision Architecture, Design, Empathy, Human factors, Information Design and Architecture, Internal Company Dynamics, New and Emerging Technologies, Persuasive Design, Product design, Project Management, Psychology and Human Behavior, Research Methods and Techniques, Strategy, Team Dynamics, Technology, Usability, User Acceptance Testing, Visual Design, Working With Stakeholders
Despite becoming more commonplace and in-demand, user experience is still victim to a number of misconceptions—here, four of them are sent to slaughter.