John Ferrara has worked in in user experience design since 1999, designing interfaces for websites, desktop applications, and video games. Since 2006 he’s been with Vanguard, and before that did significant work for Unisys and General Electric. He’s been a forceful advocate for closer connections between UX and game design at the IA Summit, EuroIA, and Games for Health. He’s the author of the new book Playful Design: Creating Game Experiences in Everyday Interfaces, published by Rosenfeld Media. His nutrition education game Fitter Critters was a top prizewinner in the Apps For Healthy Kids contest, sponsored by Michelle Obama’s Let’s Move! campaign.  Before entering the professional world, he earned bachelor’s and master’s degrees in communications. Feel free to follow John on Twitter at @PlayfulDesign.