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John Ekman

CEO | Conversionista!

John Ekman is the founder and CEO of Conversionista! He is regarded as a Swedish authority on Conversion Rate Optimization. According to John, a Conversionista is someone deeply and crazily passionate about improving Conversion Rates. John has a long history in the optimization of online businesses going back to 1996. John will be presenting a session on “What Have E-tailers Learned from Retailers? Absolutely Nothing!” at Conversion Conference West 2012, March 5-6, in San Francisco, California.

    Are You Saying “No” When You Could Be Saying “Yes” in Your Web Forms?

    • Content and Copy, Form design, Usability

    The tonality of error messages can swing an experience from an almost certain abandonment to a conversion.

    Article by John Ekman
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