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Liang Zhang

User Experience Manager | AnswerLab

Liang Zhang is a User Experience Research Manager at AnswerLab where he has led dozens of exploratory and usability studies spanning over twenty countries, eight time zones, and four continents. His work has helped clients in the financial services, logistics, social media, and healthcare sectors create and market outstanding digital products and services. Liang received his BA in Economics from UC Berkeley and his MSc in International Management from the London School of Economics & Political Science.

Five UX Changes for Fixing Loyalty Programs

  • Accessibility, Business Value and ROI, Content and Copy, Customer Experience, Design, E-commerce, Human factors, Location-Based Services, Marketing and Brand, Mobile Applications, Prototypes, Strategy, Technology, Usability, User Reported Feedback

By improving user experience, brand loyalty programs can start living up to their business potential.

Article by Liang Zhang, Maya Jackson
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5 min read
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6 Key Questions to Guide International UX Research

  • Business Value and ROI, Global Products and Localization, Research Methods and Techniques

International UX research mitigates risk, generates customer insights, and ensures that new products and services meet the needs of the intended local audiences.

Article by Elizabeth Shelly, Pamela Walshe, Liang Zhang
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8 min read
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