Joe Doveton is a highly experienced internet marketing professional whose interests and experience encompass Web Analytics and Usability/MVT, Digital Display advertising, SEO/SEM and Web Publishing. He is currently the Head of Client Services and MVT expert at Oban Multilingual, a UK-based specialist agency which developed the leading cultural/international testing tool GlobalMaxer. Create more culturally-sensitive user experiences by joining Joe at his session on “Going Global: Cultural Drivers to Conversion” at Conversion Conference West 2012, March 5-6, in San Francisco, California.
