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Articles With Authors

The Psychology of Defaults: How Pre-Selected Options Influence Behavior

[email protected] | Tushar Deshmukh
post authorTushar Deshmukh

Tushar Deshmukh
Tushar A. Deshmukh is a seasoned UX leader, entrepreneur, and founder of UXExpert, UXUITrainingLab, UXUIHiring, UXTalks, and AethoSys — ventures dedicated to advancing human-centered and ethical design. With over 25 years of experience in design and development, he has mentored thousands of professionals and shaped digital transformation initiatives across industries. He now also serves as the Design Director at SportsFan360, where he brings his deep expertise in UX psychology, usability, and product strategy to craft next-generation fan engagement experiences.

Reimagining Work: How Designing for Humanity Will Shape 2030

[email protected] | Pavel Bukengolts
post authorPavel Bukengolts

Pavel Bukengolts
Pavel Bukengolts is a design leader, educator, and founder of UX Design Lab. With over 25 years of experience, he focuses on building better products and stronger teams. He helps organizations create human-centered, accessible digital experiences by maturing their design operations (DesignOps), making teams more efficient and fulfilled. As an educator and mentor, he’s dedicated to developing future leaders and empowering designers to grow their skills, confidence, and impact.

The Ethics of Personalization: When UX Crosses the Line from Helpful to Harmful

[email protected] | Tushar Deshmukh
post authorTushar Deshmukh

Tushar Deshmukh
Tushar A. Deshmukh is a seasoned UX leader, entrepreneur, and founder of UXExpert, UXUITrainingLab, UXUIHiring, UXTalks, and AethoSys — ventures dedicated to advancing human-centered and ethical design. With over 25 years of experience in design and development, he has mentored thousands of professionals and shaped digital transformation initiatives across industries. He now also serves as the Design Director at SportsFan360, where he brings his deep expertise in UX psychology, usability, and product strategy to craft next-generation fan engagement experiences.

The Psychology of Onboarding: First Impressions Rule the Brain

[email protected] | Tushar Deshmukh
post authorTushar Deshmukh

Tushar Deshmukh
Tushar A. Deshmukh is a seasoned UX leader, entrepreneur, and founder of UXExpert, UXUITrainingLab, UXUIHiring, UXTalks, and AethoSys — ventures dedicated to advancing human-centered and ethical design. With over 25 years of experience in design and development, he has mentored thousands of professionals and shaped digital transformation initiatives across industries. He now also serves as the Design Director at SportsFan360, where he brings his deep expertise in UX psychology, usability, and product strategy to craft next-generation fan engagement experiences.

Consent Theater: Are Users Really in Control?

[email protected] | Tushar Deshmukh
post authorTushar Deshmukh

Tushar Deshmukh
Tushar A. Deshmukh is a seasoned UX leader, entrepreneur, and founder of UXExpert, UXUITrainingLab, UXUIHiring, UXTalks, and AethoSys — ventures dedicated to advancing human-centered and ethical design. With over 25 years of experience in design and development, he has mentored thousands of professionals and shaped digital transformation initiatives across industries. He now also serves as the Design Director at SportsFan360, where he brings his deep expertise in UX psychology, usability, and product strategy to craft next-generation fan engagement experiences.

Zero Stage to Orbit

[email protected] | Erika Flowers
post authorErika Flowers

Erika Flowers
Erika Flowers is a Systems Auteur, designer, and developer with 30 years in technology design. She is the creator of Zero Vector, a methodology for eliminating translation layers between creative intent and execution through AI-assisted workflows. Previously, an IT Specialist and Digital Service Expert at NASA and a design technologist at Intuit, she is also a published science fiction author. She writes about the future of design and development at zerovector.design.

Dark Patterns: When Design Crosses the Line

[email protected] | Tushar Deshmukh
post authorTushar Deshmukh

Tushar Deshmukh
Tushar A. Deshmukh is a seasoned UX leader, entrepreneur, and founder of UXExpert, UXUITrainingLab, UXUIHiring, UXTalks, and AethoSys — ventures dedicated to advancing human-centered and ethical design. With over 25 years of experience in design and development, he has mentored thousands of professionals and shaped digital transformation initiatives across industries. He now also serves as the Design Director at SportsFan360, where he brings his deep expertise in UX psychology, usability, and product strategy to craft next-generation fan engagement experiences.

Unhappy Agile Teams Are Unhappy in Familiar Ways

[email protected] | Paivi Salminen
post authorPaivi Salminen

Paivi Salminen
Päivi Salminen, MSc, is a digital health innovator turned researcher with over a decade of experience driving growth and innovation across start-ups and international R&D projects. After years in the industry, she has recently transitioned into academia to explore how user experience and design thinking can create more equitable and impactful healthcare solutions. Her work bridges business strategy, technology, and empathy, aiming to turn patient and clinician insights into sustainable innovations that truly make a difference.

Designing for Dependence: When UX Turns Tools into Traps

[email protected] | Tushar Deshmukh
post authorTushar Deshmukh

Tushar Deshmukh
Tushar A. Deshmukh is a seasoned UX leader, entrepreneur, and founder of UXExpert, UXUITrainingLab, UXUIHiring, UXTalks, and AethoSys — ventures dedicated to advancing human-centered and ethical design. With over 25 years of experience in design and development, he has mentored thousands of professionals and shaped digital transformation initiatives across industries. He now also serves as the Design Director at SportsFan360, where he brings his deep expertise in UX psychology, usability, and product strategy to craft next-generation fan engagement experiences.

AI Brings Cheap Prediction, Expensive Change

[email protected] | Josh Tyson
post authorJosh Tyson

Josh Tyson
Josh Tyson is the co-author of the first bestselling book about conversational AI, Age of Invisible Machines. He is also the Director of Creative Content at OneReach.ai and co-host of both the Invisible Machines and N9K podcasts. His writing has appeared in numerous publications over the years, including Chicago Reader, Fast Company, FLAUNT, The New York Times, Observer, SLAP, Stop Smiling, Thrasher, and Westword. 

Championing Accessibility: a Path to Inclusive Design Leadership

[email protected] | Pavel Bukengolts
post authorPavel Bukengolts

Pavel Bukengolts
Pavel Bukengolts is a design leader, educator, and founder of UX Design Lab. With over 25 years of experience, he focuses on building better products and stronger teams. He helps organizations create human-centered, accessible digital experiences by maturing their design operations (DesignOps), making teams more efficient and fulfilled. As an educator and mentor, he’s dedicated to developing future leaders and empowering designers to grow their skills, confidence, and impact.

Why Reading on Mobile Is Uniquely Challenging

[email protected] | Paivi Salminen
post authorPaivi Salminen

Paivi Salminen
Päivi Salminen, MSc, is a digital health innovator turned researcher with over a decade of experience driving growth and innovation across start-ups and international R&D projects. After years in the industry, she has recently transitioned into academia to explore how user experience and design thinking can create more equitable and impactful healthcare solutions. Her work bridges business strategy, technology, and empathy, aiming to turn patient and clinician insights into sustainable innovations that truly make a difference.

Your Design System Works in Figma. Does It Work in Code?

[email protected] | Jim Gulsen
post authorJim Gulsen

Jim Gulsen
Jim Gulsen is an accomplished UX/UI designer with over 20 years of experience across diverse industries. Known for his contributions to product innovation and digital transformation, his work spans enterprise design systems, service design, SaaS products, and marketing, blending technical expertise with creative vision. Based in New York City, Jim continues to push the boundaries of digital design as both a designer and consultant, driving innovation in the field.

What ‘Cheap Prediction’ means for Enterprise

[email protected] | Josh Tyson
post authorJosh Tyson

Josh Tyson
Josh Tyson is the co-author of the first bestselling book about conversational AI, Age of Invisible Machines. He is also the Director of Creative Content at OneReach.ai and co-host of both the Invisible Machines and N9K podcasts. His writing has appeared in numerous publications over the years, including Chicago Reader, Fast Company, FLAUNT, The New York Times, Observer, SLAP, Stop Smiling, Thrasher, and Westword. 

Stop Building Streetlamp Models: The Decision-First Framework for AI Products

[email protected] | Núria Badia Comas
post authorNúria Badia Comas

Núria Badia Comas
Núria Badia Comas is a UX Lead and AI product design strategist with over 20 years of experience designing and scaling complex digital products across service design, learning platforms, and AI-driven systems. She currently leads UX for AI-powered conversational learning platforms, defining strategy, principles, and KPIs that drive adoption, usability, and learning outcomes at scale. Alongside her industry work, she teaches Human–Computer Interaction at Universitat Oberta de Catalunya, writes about AI product design and decision-making frameworks, leads a UX book club, and mentors designers.

Design Smarter: Future-Proof Your UX Career in the Age of AI

[email protected] | Pavel Bukengolts
post authorPavel Bukengolts

Pavel Bukengolts
Pavel Bukengolts is a design leader, educator, and founder of UX Design Lab. With over 25 years of experience, he focuses on building better products and stronger teams. He helps organizations create human-centered, accessible digital experiences by maturing their design operations (DesignOps), making teams more efficient and fulfilled. As an educator and mentor, he’s dedicated to developing future leaders and empowering designers to grow their skills, confidence, and impact.

Friction Science: Why Users Drop Off

[email protected] | Tushar Deshmukh
post authorTushar Deshmukh

Tushar Deshmukh
Tushar A. Deshmukh is a seasoned UX leader, entrepreneur, and founder of UXExpert, UXUITrainingLab, UXUIHiring, UXTalks, and AethoSys — ventures dedicated to advancing human-centered and ethical design. With over 25 years of experience in design and development, he has mentored thousands of professionals and shaped digital transformation initiatives across industries. He now also serves as the Design Director at SportsFan360, where he brings his deep expertise in UX psychology, usability, and product strategy to craft next-generation fan engagement experiences.

Where Are Conversation Designers Now?

[email protected] | Diana N.
post authorDiana N.

Diana N.
Diana Anzaldo is an AI product designer with over seven years of experience shaping consumer AI technology. She currently designs voice and multimodal experiences for Ray-Ban Meta and Meta Ray-Ban Display glasses. Diana is also a design mentor, community builder, and public speaker, eternally passionate about advancing conversation design as a core design discipline.

From Guidance to Manipulation: the New Reality of UX

[email protected] | Disha Shenoy
post authorDisha Shenoy

Disha Shenoy
Disha Shenoy is a UX designer and researcher focused on ethical design, user behavior, and the evolving role of UX in shaping digital experiences. Her work explores the intersection of psychology, technology, and responsibility in product design, with a strong emphasis on user trust and the long-term impact of products.

Usability, Accessibility, and Inclusivity

[email protected] | Paivi Salminen
post authorPaivi Salminen

Paivi Salminen
Päivi Salminen, MSc, is a digital health innovator turned researcher with over a decade of experience driving growth and innovation across start-ups and international R&D projects. After years in the industry, she has recently transitioned into academia to explore how user experience and design thinking can create more equitable and impactful healthcare solutions. Her work bridges business strategy, technology, and empathy, aiming to turn patient and clinician insights into sustainable innovations that truly make a difference.

The AI Mirror: How We Become the Systems We Use

[email protected] | Pavel Bukengolts
post authorPavel Bukengolts

Pavel Bukengolts
Pavel Bukengolts is a design leader, educator, and founder of UX Design Lab. With over 25 years of experience, he focuses on building better products and stronger teams. He helps organizations create human-centered, accessible digital experiences by maturing their design operations (DesignOps), making teams more efficient and fulfilled. As an educator and mentor, he’s dedicated to developing future leaders and empowering designers to grow their skills, confidence, and impact.

Ben Goertzel on the Decentralization of AI

[email protected] | Josh Tyson
post authorJosh Tyson

Josh Tyson
Josh Tyson is the co-author of the first bestselling book about conversational AI, Age of Invisible Machines. He is also the Director of Creative Content at OneReach.ai and co-host of both the Invisible Machines and N9K podcasts. His writing has appeared in numerous publications over the years, including Chicago Reader, Fast Company, FLAUNT, The New York Times, Observer, SLAP, Stop Smiling, Thrasher, and Westword. 

The Psychology Gap: Why Teams Misinterpret User Behavior

[email protected] | Tushar Deshmukh
post authorTushar Deshmukh

Tushar Deshmukh
Tushar A. Deshmukh is a seasoned UX leader, entrepreneur, and founder of UXExpert, UXUITrainingLab, UXUIHiring, UXTalks, and AethoSys — ventures dedicated to advancing human-centered and ethical design. With over 25 years of experience in design and development, he has mentored thousands of professionals and shaped digital transformation initiatives across industries. He now also serves as the Design Director at SportsFan360, where he brings his deep expertise in UX psychology, usability, and product strategy to craft next-generation fan engagement experiences.

Designing for Oops

[email protected] | Paivi Salminen
post authorPaivi Salminen

Paivi Salminen
Päivi Salminen, MSc, is a digital health innovator turned researcher with over a decade of experience driving growth and innovation across start-ups and international R&D projects. After years in the industry, she has recently transitioned into academia to explore how user experience and design thinking can create more equitable and impactful healthcare solutions. Her work bridges business strategy, technology, and empathy, aiming to turn patient and clinician insights into sustainable innovations that truly make a difference.

Designing for Dopamine

[email protected] | Omran Khleifat
post authorOmran Khleifat

Omran Khleifat
Omran Khleifat is a UX Design Manager with over 15 years of experience in fintech, specialising in multi-product ecosystems, design systems, and UX strategy. He writes about UX, behavioural design, and creating meaningful digital experiences.

Why AI Scaffolding Matters More than Use Cases

[email protected] | Josh Tyson
post authorJosh Tyson

Josh Tyson
Josh Tyson is the co-author of the first bestselling book about conversational AI, Age of Invisible Machines. He is also the Director of Creative Content at OneReach.ai and co-host of both the Invisible Machines and N9K podcasts. His writing has appeared in numerous publications over the years, including Chicago Reader, Fast Company, FLAUNT, The New York Times, Observer, SLAP, Stop Smiling, Thrasher, and Westword. 

The Cortex-First Approach: Why UX Starts Before the Screen

[email protected] | Tushar Deshmukh
post authorTushar Deshmukh

Tushar Deshmukh
Tushar A. Deshmukh is a seasoned UX leader, entrepreneur, and founder of UXExpert, UXUITrainingLab, UXUIHiring, UXTalks, and AethoSys — ventures dedicated to advancing human-centered and ethical design. With over 25 years of experience in design and development, he has mentored thousands of professionals and shaped digital transformation initiatives across industries. He now also serves as the Design Director at SportsFan360, where he brings his deep expertise in UX psychology, usability, and product strategy to craft next-generation fan engagement experiences.

5 Predictions for Agentic AI in 2026

[email protected] | Josh Tyson
post authorJosh Tyson

Josh Tyson
Josh Tyson is the co-author of the first bestselling book about conversational AI, Age of Invisible Machines. He is also the Director of Creative Content at OneReach.ai and co-host of both the Invisible Machines and N9K podcasts. His writing has appeared in numerous publications over the years, including Chicago Reader, Fast Company, FLAUNT, The New York Times, Observer, SLAP, Stop Smiling, Thrasher, and Westword. 

The Biggest Company in AI You’ve Never Heard Of

[email protected] | Josh Tyson
post authorJosh Tyson

Josh Tyson
Josh Tyson is the co-author of the first bestselling book about conversational AI, Age of Invisible Machines. He is also the Director of Creative Content at OneReach.ai and co-host of both the Invisible Machines and N9K podcasts. His writing has appeared in numerous publications over the years, including Chicago Reader, Fast Company, FLAUNT, The New York Times, Observer, SLAP, Stop Smiling, Thrasher, and Westword. 

Understanding Don Norman’s Principles of Interaction

[email protected] | Paivi Salminen
post authorPaivi Salminen

Paivi Salminen
Päivi Salminen, MSc, is a digital health innovator turned researcher with over a decade of experience driving growth and innovation across start-ups and international R&D projects. After years in the industry, she has recently transitioned into academia to explore how user experience and design thinking can create more equitable and impactful healthcare solutions. Her work bridges business strategy, technology, and empathy, aiming to turn patient and clinician insights into sustainable innovations that truly make a difference.

AI+UX: A Few Notes from the Field

[email protected] | Pavel Bukengolts
post authorPavel Bukengolts

Pavel Bukengolts
Pavel Bukengolts is a design leader, educator, and founder of UX Design Lab. With over 25 years of experience, he focuses on building better products and stronger teams. He helps organizations create human-centered, accessible digital experiences by maturing their design operations (DesignOps), making teams more efficient and fulfilled. As an educator and mentor, he’s dedicated to developing future leaders and empowering designers to grow their skills, confidence, and impact.

Ableist Design: Challenging Systemic Norms

[email protected] | Tamara Sredojevic
post authorTamara Sredojevic

Tamara Sredojevic
Tamara Sredojevic is a French product designer who specializes in accessibility and neuro-inclusive design. She strives for universal design, considering everyone’s ability to process information, including users of assistive technologies. Tamara is also a mentor, jury member for design students, and conference speaker. She is also unsuccessfully campaigning to bring her husky to the office.

The Three Lenses of UX: Because Not All UX Is the Same

[email protected] | Oliver West
post authorOliver West

Oliver West
Oliver West is a UX leader with over 25 years’ experience designing and shaping digital experiences across Europe, the Middle East, and Asia. Having started his career in 1999 with Goldman Sachs in London and Sydney, he has since run his own digital agency, led global teams for major network agencies, and served as VP of UX & Research for a global trading platform. Across his career, Oliver has helped improve experiences for organisations including Microsoft, NEOM, Coke, General Motors, Virgin Group, and many others. Now based in Dubai, he leads the Customer Experience practice at VML, blending human-centred design with behavioural science. Alongside his client work, Oliver is the founder of UXHQ, an initiative dedicated to giving UX professionals clear, practical guidance in a field often clouded by noise and confusion. As a speaker, author, and mentor, he’s driven by a genuine desire to help the next generation of UXers build confidence, capability, and meaningful careers.

The AI-First Operator Is the New Product Manager

[email protected] | Pavel Bukengolts
post authorPavel Bukengolts

Pavel Bukengolts
Pavel Bukengolts is a design leader, educator, and founder of UX Design Lab. With over 25 years of experience, he focuses on building better products and stronger teams. He helps organizations create human-centered, accessible digital experiences by maturing their design operations (DesignOps), making teams more efficient and fulfilled. As an educator and mentor, he’s dedicated to developing future leaders and empowering designers to grow their skills, confidence, and impact.

Beyond UI/UX: Designing Adaptive Experiences in the Age of AI

[email protected] | Aroon Kumar
post authorAroon Kumar

Aroon Kumar
Aroon Kumar is a recognized marketing futurist and one of the Top 50 Global MarTech Leaders, known for his deep expertise in blending human psychology, neuroscience, and neuromarketing into transformative digital strategies. With a strong background in designing adaptive experiences, he navigates the intersection of technology and human interaction, crafting marketing that resonates on a global scale. Aroon's work is celebrated for its forward-looking approach, integrating MarTech innovations with a nuanced understanding of both digital influence and the timeless principles of human behavior.

Earning the Right to Research: Stakeholder Buy-In and Influence in the AI x UX Era

[email protected] | Sara Fortier
post authorSara Fortier

Sara Fortier
Sara Fortier is a seasoned UX and service design leader with over 14 years of experience in design strategy, research, and digital transformation. As the CEO and Founder of Outwitly Inc., she has built a company known for its innovative staffing model and high client impact. A former Design Director in Silicon Valley, she has led projects for Fortune 100 companies, improving efficiency and user experience. Sara is also a dedicated educator, having taught UX and service design at Carleton University. Her design leadership experience spans diverse sectors, including government, healthcare, finance, education, and SaaS, giving her a sought-after perspective on the UX industry.

Usability Tests vs. Focus Groups

[email protected] | Paivi Salminen
post authorPaivi Salminen

Paivi Salminen
Päivi Salminen, MSc, is a digital health innovator turned researcher with over a decade of experience driving growth and innovation across start-ups and international R&D projects. After years in the industry, she has recently transitioned into academia to explore how user experience and design thinking can create more equitable and impactful healthcare solutions. Her work bridges business strategy, technology, and empathy, aiming to turn patient and clinician insights into sustainable innovations that truly make a difference.

How UX Design is Revolutionising Medtech Cost Efficiency

[email protected] | Dennis Lenard
post authorDennis Lenard

Dennis Lenard
Dennis Lenard is a UX strategist and designer who leads Creative Navy, a London-based UX/UI agency known for its work on embedded systems, med-tech, and industrial software. Over the past decade, he has overseen more than two hundred projects that bridge rigorous user research with the constraints of engineering and business. His team’s work has influenced design standards in complex domains such as maritime navigation, laboratory automation, and surgical devices. A published author and lecturer at King’s College London, Dennis writes about evidence-based design, the economics of usability, and how design systems shape long-term product quality. His current focus is on connecting design thinking with measurable outcomes in technical environments.

Siloed Security? Forget AI Adoption

[email protected] | Josh Tyson
post authorJosh Tyson

Josh Tyson
Josh Tyson is the co-author of the first bestselling book about conversational AI, Age of Invisible Machines. He is also the Director of Creative Content at OneReach.ai and co-host of both the Invisible Machines and N9K podcasts. His writing has appeared in numerous publications over the years, including Chicago Reader, Fast Company, FLAUNT, The New York Times, Observer, SLAP, Stop Smiling, Thrasher, and Westword. 

AI, Early-Career Jobs, and the Return to Thinking

[email protected] | Pavel Bukengolts
post authorPavel Bukengolts

Pavel Bukengolts
Pavel Bukengolts is a design leader, educator, and founder of UX Design Lab. With over 25 years of experience, he focuses on building better products and stronger teams. He helps organizations create human-centered, accessible digital experiences by maturing their design operations (DesignOps), making teams more efficient and fulfilled. As an educator and mentor, he’s dedicated to developing future leaders and empowering designers to grow their skills, confidence, and impact.

AI Agent Runtimes in Dedicated Lanes: Lessons from China’s EV Roads

[email protected] | UX Magazine Staff
post authorUX Magazine Staff

UX Magazine Staff
UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

AI Boosts for UI/UX Designers: Fast Growth with Smart Tools

[email protected] | Nayyer Abbas
post authorNayyer Abbas

Nayyer Abbas
Nayyer Abbas is a seasoned UI/UX designer with over six years of experience creating user-centered digital products. He specializes in transforming complex ideas into simple, intuitive, and meaningful experiences. Alongside his professional design practice, Nayyer is actively exploring how emerging technologies, such as AI, are shaping the future of design and user experience. He shares his insights through articles and thought pieces aimed at helping designers, businesses, and students better understand the evolving UX landscape.

Lean UX vs. User-Centered Design

[email protected] | Paivi Salminen
post authorPaivi Salminen

Paivi Salminen
Päivi Salminen, MSc, is a digital health innovator turned researcher with over a decade of experience driving growth and innovation across start-ups and international R&D projects. After years in the industry, she has recently transitioned into academia to explore how user experience and design thinking can create more equitable and impactful healthcare solutions. Her work bridges business strategy, technology, and empathy, aiming to turn patient and clinician insights into sustainable innovations that truly make a difference.

Confronting Complexity with GraphQL

[email protected] | Josh Tyson
post authorJosh Tyson

Josh Tyson
Josh Tyson is the co-author of the first bestselling book about conversational AI, Age of Invisible Machines. He is also the Director of Creative Content at OneReach.ai and co-host of both the Invisible Machines and N9K podcasts. His writing has appeared in numerous publications over the years, including Chicago Reader, Fast Company, FLAUNT, The New York Times, Observer, SLAP, Stop Smiling, Thrasher, and Westword. 

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