I am a Principal UX, Usability Consultant and Axure trainer with 10 years experience in exploring complex UX problems, engaging users, developing strategy and designing multi-channel solutions. 

I specialise in mobile, apps and transactional systems. I focus on delivering measurable and radical improvements to usability, user experience and engagement by: 
– Focusing on both needs and delights
– Simplifying complex business processes and technology
– Identifying influential (and often latent) requirements
– Prototyping Axure based interactive wireframes early
– Testing with end users often
– Delivering concepts via an Agile UX framework 

I have consulted with some of the largest and most innovative companies in Oceania, including Westpac, Optus, Telstra and News Digital Media. Recent projects include: 

– UX design for www.therocks.com.au – Created a modern and engaging experience for a frontline Sydney cultural icon. 
– UX design for a complex business portal – A year-long project to create a usable and high performance transactional system. 
– Founding member and Principal UX Designer for Demibooks Inc (www.demibooks.com), creators of the world’s first iPad-based tool for creating interactive books.

I am the Founder of Cognitive Ink, which offers cutting edge UX consulting and business analysis support as well as hands on Axure training at all levels. Cognitive Ink is also one of the few Axure Approved trainers has delivered Axure courses in Australia and New Zealand for four years across hundreds of training sessions.