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The Agentic Design Stack  |  UX is the future of AI
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Invisible Machines episodes
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Season 7—Spring 2026  ·  12 episodes  ·  Through-line: the human architecture of institutional change
Boring AI
is Good AI
Gordon
Why AI Scaffolding
Matters More than Use Cases
Flowers · S6
Decentralized
AI is the Future
Goertzel
Canonical
Knowledge is Key
DosSantos
What AI as
Cheap Prediction Means
Gans
Cheap Prediction,
Expensive Change
Goldfarb
Folk Law &
Fax Machines
Pahlka
Inside The
Infinity Machine
Mallaby
Crisis Is
Your Opening
Nitze
The Confabulation
Machine
Ratliff
No Strategy
Without Vision
Evergreen
When Agents Have
Wallets, Trust Is Currency
Cohen Freue
Nuclear Fusion,
No Power Lines
Frankle
The Checklist Your
Deck Is Missing
McMillan ← Latest
Fellows › James Breeze
Contributing Author

James Breeze

Objective Digital
James Breeze

James Breeze has a Masters of Organizational Psychology and his goal is to improve people's lives through improved design and usability of things. He runs Objective Asia and Eye Tracking consultancy in Singapore and SE Asia. Objective Asia was set up in Feruary 2013 and is a subsidiary of Objective Digital, a UX consultancy in Sydney, Australia. An eye tracking evangelist, he is also a Tobii Eye Tracker partner in Asia Pacific.Objective Asia is SE Asia's only customer research consultancy sepcialising in Eye Tracking to uncover people's conscious and unconscious experiences in online and mobile UX and Usability Testing. We work in Telecommunications, Banking and Finance, Travel, Government and many more industries. Objective Asia also apply these methods in Shopper Research and Market Research in retail and FMCG contexts. 

Contributions to UXM

2 pieces
1
Book Excerpt  ·  Crisis Engineering

The Crisis Worth Using

The five indicators of a genuinely useful crisis—and the difference between the kind that opens a window for transformational change and the kind that merely accelerates collapse. Excerpted from Crisis Engineering.

7 min read April 2025 ◆ The Useful Crisis
2
Guest Article

When the Window Opens: A Field Guide to Crisis Seizing

Written for UXM as a companion to the episode. Not theory—what Marina actually does when she walks into a failing system with a 90-day mandate and no authority to hire. Practical, specific, and unsettling in the best way.

11 min read April 2025 ◆ The Useful Crisis

Ideations

1 cluster
The Useful Crisis
S7 Ep. 4  ·  7 pieces  ·  April 2025