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James Breeze

CEO | Objective Asia

James Breeze has a Masters of Organizational Psychology and his goal is to improve people’s lives through improved design and usability of things. He runs Objective Asia and Eye Tracking consultancy in Singapore and SE Asia. Objective Asia was set up in Feruary 2013 and is a subsidiary of Objective Digital, a UX consultancy in Sydney, Australia. An eye tracking evangelist, he is also a Tobii Eye Tracker partner in Asia Pacific.

Objective Asia is SE Asia’s only customer research consultancy sepcialising in Eye Tracking to uncover people’s conscious and unconscious experiences in online and mobile UX and Usability Testing. We work in Telecommunications, Banking and Finance, Travel, Government and many more industries. Objective Asia also apply these methods in Shopper Research and Market Research in retail and FMCG contexts.

 

Gaining UX Insight through Dyads and Triads

  • Consumer products, Customer Experience, Design, Direct Observation Research, Ethnography, Eye tracking, Facebook, iPad, Mobile Technology, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Social Networking, Technology, Usability, User Acceptance Testing, User Reported Feedback

Studying small groups of friends or family using your product in a familiar setting can yield qualitative insights that improve your user experience.

Article by Gowri Penkar, James Breeze
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Combining Contextual Inquiry with Eye Tracking

  • Analytics and Tracking, Business Value and ROI, Contextual User Studies, Customer Experience, Design, Direct Observation Research, Eye tracking, Flow and Immersion, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, New and Emerging Technologies, Product design, Product Releases and Redesigns, Research Methods and Techniques, Research Tools and Software, Technology, User Reported Feedback

Performing contextual inquiries with eye tracking can identify paint-points in user workflows and make a compelling case for change.

Article by James Breeze
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6 min read
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Quantitative Research and Eye-Tracking: A match made in UX heaven

  • Analytics and Tracking, Consumer products, Customer Experience, Data visualization, Design, Eye tracking, Human factors, Interaction Design, Interface and Navigation Design, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Technology, Usability, User Acceptance Testing, Working With Stakeholders

Usability testing becomes more effective when you combine quantitative data with eye tracking results that have been cross-referenced using qualitative research

Article by Alexis Conomos, James Breeze
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7 min read
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