- Consumer products, Customer Experience, Design, Direct Observation Research, Ethnography, Eye tracking, Facebook, iPad, Mobile Technology, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Social Networking, Technology, Usability, User Acceptance Testing, User Reported Feedback
Studying small groups of friends or family using your product in a familiar setting can yield qualitative insights that improve your user experience.
Article by Gowri Penkar, James Breeze
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- April 21, 2014
6 min read