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James Breeze

CEO | Objective Asia

James Breeze has a Masters of Organizational Psychology and his goal is to improve people’s lives through improved design and usability of things. He runs Objective Asia and Eye Tracking consultancy in Singapore and SE Asia. Objective Asia was set up in Feruary 2013 and is a subsidiary of Objective Digital, a UX consultancy in Sydney, Australia. An eye tracking evangelist, he is also a Tobii Eye Tracker partner in Asia Pacific.

Objective Asia is SE Asia’s only customer research consultancy sepcialising in Eye Tracking to uncover people’s conscious and unconscious experiences in online and mobile UX and Usability Testing. We work in Telecommunications, Banking and Finance, Travel, Government and many more industries. Objective Asia also apply these methods in Shopper Research and Market Research in retail and FMCG contexts.

 

Studying small groups of friends or family using your product in a familiar setting can yield qualitative insights that improve your user experience.

Share:Gaining UX Insight through Dyads and Triads

Performing contextual inquiries with eye tracking can identify paint-points in user workflows and make a compelling case for change.

Share:Combining Contextual Inquiry with Eye Tracking

Usability testing becomes more effective when you combine quantitative data with eye tracking results that have been cross-referenced using qualitative research

Share:Quantitative Research and Eye-Tracking: A match made in UX heaven
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