UX Magazine Staff
UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.
Colleen Roller
Colleen Roller has over a decade of experience in making websites easy to use. One of her primary interests is in Decision Architecture - designing websites for user decision-making that increases customer satisfaction and achieves business objectives. She is a published writer on this topic, with articles appearing in UXmatters and the QRCA Views Magazine. She has also presented to corporate audiences such as Bank of America, Fidelity and VistaPrint, as well as for the Usability Professionals Association and as an invited speaker at Bentley University. She is forever fascinated with the workings of the human mind, and with the art and science of designing for it.
Mr. Draper's career spans a broad swath of experience in design, development, and research across print, video, web, and mobile platforms. He is currently director of UX at Rain. Mr. Draper has completed the coursework for a PhD in instructional psychology and technology, with specific emphases in UX design, research, and collaborative creativity.
Jared Lewandowski
Jared Lewandowski began his career in the midwest in the late 90's and now currently resides in the Bay Area. He's worked on many successful medical and financial websites, improved various products, built many successful brands, and has presented on strategy, accessibility, and usability to large and small businesses around the United States. He currently manages a UX team at GoDaddy and runs his own design agency, JL Design Group.
Joseph Dickerson
Joseph Dickerson is a writer, technologist, and user experience lead who specializes in "next-gen" experiences and products. A designer of multiple mobile and Internet applications, he has worked to make technology easier and better fo users for over a decade. The author of several books, including a primer on user experience design, Experience Matters, Dickerson is a regular contributor to many websites as well as editor of This Week in UX, This Week in Geek and The Twin Peaks Gazette. He recently completed his second book on UX, UX 101.
Cory Lebson
Cory Lebson (@corylebson), author of The UX Careers Handbook (CRC Press, 2016), has been a user experience consultant for over 20 years. He is the Principal and Owner of Lebsontech LLC, a successful user experience consulting firm he established in 1997. Lebsontech is focused on user research and evaluation, user experience strategy, UX training, and mentoring. Cory also speaks frequently on topics related to UX career development, user experience, user research, information architecture, and accessibility. He has been featured on the radio and in addition to his recent book, has published a number of articles in a variety of professional publications. Cory has an MBA in marketing and technology management, as well as an MA in sociology and a BS in psychology. Cory is a past president of the User Experience Professionals Association (UXPA) International and is also a past president of the UXPA DC Chapter.
Josh Tyson
Josh Tyson is the co-author of the first bestselling book about conversational AI, Age of Invisible Machines. He is also the Director of Creative Content at OneReach.ai and co-host of both the Invisible Machines and N9K podcasts. His writing has appeared in numerous publications over the years, including Chicago Reader, Fast Company, FLAUNT, The New York Times, Observer, SLAP, Stop Smiling, Thrasher, and Westword.
Tammy Guy
Tammy Guy is the founder of a visual design and usability consulting firm focused on strategic brand planning, creative direction and diffusion of user experience problems by applying design theory and usability best practices in a rapidly changing Web environment. Her firm provides consulting services (e-commerce solutions, mobile apps and tablet experience) to clients from various industries such as fashion retail, commodity retail, pharmaceutical, insurance, financial services, social networking and others. Services include product evaluation, strategy and planning, creative development and direction and usability consulting. With more then 16 years of experience, Tammy previously worked as the Creative Director at LivePerson, Inc. and was a Design Group Manager at the Hertz Corporation where she art-directed all aspects of graphical application development for all customer facing websites. In addition, Tammy has been a frequent guest speaker with the Nielsen Norman Group for the past few years, teaching visual design and usability workshops. She also teaches similar design and usability courses with General Assembly in New York City.
Sarah Horton is interested in exploring ways to improve quality of life through good design. As User Experience Strategy Lead at the The Paciello Group (TPG), she works with companies and product teams to create “born accessible” digital products and services that work well for everyone. She is co-author of A Web for Everyone with Whitney Quesenbery and Web Style Guide with Patrick Lynch.
Whitney Quesenbery
Whitney combines a fascination with people and an obsession to communicate clearly with her goal of bringing user research insights to designing products where people matter. Her first two books—Storytelling for User Experience: Crafting Stories for Better Design (with Kevin Brooks for Rosenfeld Media) and Global UX: Design and research in a connected world (with Daniel Szuc)—help practitioners keep users in mind throughout the creative process. She's also passionate about civic design. As co-director of the non-profit Center for Civic Design with Dana Chisnell, she works with election officials on usability and design of ballots and other election materials.
Hello, my name is Jamal Jackson. I am a web developer, designer, best-selling author, and respected blogger currently based in the Atlanta area. I began my career in 2008 by starting my freelance company Five Alarm Interactive, primarily working with small local businesses, creating their sole online presence.
I have since been able to be part of great creative teams in the advertising and telecommunications industries, proving my talents as a front end developer and tasteful designer. I am also a full-time student at Georgia State University.
Tony Costa is a Senior Analyst at Forrester Research serving customer experience professionals. Learn more about his recent research here.
Angela Craven is a Senior UX Designer at Slice of Lime. Working from a user-centered philosophy, she helps not only design, but also guide new solutions to user experience challenges that surface throughout user research, development and evaluation. She has worked on a number of projects ranging from software, to mobile applications, to content sources for a variety of clients including PepsiCo, Beringer Wines, MetLife, Novartis AG, Bank of America Merrill Lynch, Weber Grills, Wells Fargo and ReadWriteThink (Verizon Thinkfinity). She is also an abstract painter, received her B.F.A. in painting at Colorado State University, and studied information architecture at New York University.
UX Magazine Staff
UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.
Colleen Roller
Colleen Roller has over a decade of experience in making websites easy to use. One of her primary interests is in Decision Architecture - designing websites for user decision-making that increases customer satisfaction and achieves business objectives. She is a published writer on this topic, with articles appearing in UXmatters and the QRCA Views Magazine. She has also presented to corporate audiences such as Bank of America, Fidelity and VistaPrint, as well as for the Usability Professionals Association and as an invited speaker at Bentley University. She is forever fascinated with the workings of the human mind, and with the art and science of designing for it.
Frank Guo provides UX strategy and design consulting through his firm, UX Strategized LLC, helping leading companies like eBay, PayPal, Yahoo!, StubHub, and IMVU improve user experience, usability, product strategy, and digital marketing. He has published 15+ professional papers and co-authored a book chapter related to user experience.
Millicent Cooley
This user does not have bio yet.
Tammy Guy
Tammy Guy is the founder of a visual design and usability consulting firm focused on strategic brand planning, creative direction and diffusion of user experience problems by applying design theory and usability best practices in a rapidly changing Web environment. Her firm provides consulting services (e-commerce solutions, mobile apps and tablet experience) to clients from various industries such as fashion retail, commodity retail, pharmaceutical, insurance, financial services, social networking and others. Services include product evaluation, strategy and planning, creative development and direction and usability consulting. With more then 16 years of experience, Tammy previously worked as the Creative Director at LivePerson, Inc. and was a Design Group Manager at the Hertz Corporation where she art-directed all aspects of graphical application development for all customer facing websites. In addition, Tammy has been a frequent guest speaker with the Nielsen Norman Group for the past few years, teaching visual design and usability workshops. She also teaches similar design and usability courses with General Assembly in New York City.
UX Magazine Staff
UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.
Mary Jean Babic
Mary Jean really enjoys drawing on her journalism and writing background to help tell the Rosenfeld Media story. After graduating from Northwestern University, she was a daily newspaper reporter in Michigan for six years. After that, she embarked on a life of fiction and freelance writing, earning master's degrees from Johns Hopkins University and Warren Wilson College. She's a frequent contributor to university publications, counting Michigan, Columbia, and Cornell among her clients. Her short fiction has appeared in the literary journals The Missouri Review and The Iowa Review.
David Peter Simon
David Peter Simon is a consultant and blogger. Talk with him on Twitter @davidpetersimon.
Juan helps organizations and startups to build better products and provide services that delight customers in a profitable way for the business. He leads, trains and mentor teams to incorporate User Experience, Service Design and Design Thinking processes and technics through a Human-Centered and Agile approach. For the last 15 years he has worked for technology and service companies, entrepreneurs, consulting and interactive agencies developing projects in Latam and the United States. Juan is a lecturer, academic advisor and regular speaker at seminars and other related events on User Experience, Service Design, Design Thinking and Lean UX.
He holds a Masters Degree in Economy and Business Administration from ESEADE, and a Bachelor’s Degree in Social Communication Sciences from the University of Buenos Aires.
David McGaw is Strategy Director at Embarcadero Partners, a San Francisco-based consulting firm. Working with an interdisciplinary team, he helps clients turn great ideas into cultures and practices that create value. His background includes corporate and innovation strategy, organizational transformation, project leadership, and business development roles at Monitor/Doblin (Chicago and San Francisco), gravitytank (Chicago), and McKinsey & Company (Washington, DC). Clients he has served include leading consumer electronics, computer hardware/software, consumer goods, and insurance companies; large private philanthropic foundations; and agencies of US federal and state governments. Prior to his work in innovation, he was a brand strategist at Alliant Studios, and a creative director at Cru, a global non-profit based in Orlando. David holds an undergraduate degree in History from Yale, and a Master of Design from the IIT Institute of Design, where he has taught graduate classes in project management and concept evaluation, and created the “Fostering Creativity” course. He currently teaches the “Leading Innovation” module in the Master of Business Innovation degree program at CEDIM in Monterrey, Mexico. He co-authored “And the Winner Is…”, a McKinsey & Company report on innovation and philanthropic prizes. Get in touch with David at mcgaw.net, or follow him on Twitter: @mcgaw.
Zachary Jean Paradis
This user does not have bio yet.
Thomas Wendt
Thomas Wendt is a consultant based in New York City, specializing in user research, experience strategy, product strategy, and innovation. Thomas is part theorist and part practitioner, firmly believing that theory and practice need to learn how to play nice if we’re ever going to be truly innovative. He comes from a background in psychology, philosophy, and literary studies—all of which have a strong influence on his design and strategic processes. He strives for a deep understanding of the relationship between people and technology, as this relationship is what shapes product design. He frequently teaches, writes, and speaks, on a variety of topics including intro UX, strategy, context-aware computing, philosophy and design, mobile UX, knowledge work, lean process and theory, and semiotics. His articles have been published in UX Magazine, Semionaut, UX Booth, and the Journal of Information Architecture (forthcoming). Presentations have been delivered both nationally and internationally at conferences such as Interaction 14 (forthcoming), LeanUX NYC, UX Cambridge, MidwestUX, FutureM, and a variety of smaller events in the NYC area. Thomas also teaches classes through General Assembly and independently for clients on topics such as Intro to UX, UX for Strategists, Research Methods, Design Thinking, and Product Ideation Methods. Thomas lives in the NoLita neighborhood of Manhattan in a tiny, modernist-by-default apartment with his lovely wife, Niki. In his spare time, he enjoys seeing how many books he can fit on his shelves and lusting after furniture he can't afford.
Mike Germaine is Vice President of User Experience Development at Fidelity Investments in Boston. He has been with Fidelity for 18 years and was the Front-End Architect for Fidelity’s first Financial Institution web offering in 1996.
Mike graduated from the College of the Holy Cross in 1981 with a B.A. in Economics and began his career as a front-end developer with Republic Western Insurance in Phoenix. in 1983. He later took his talents to Hanover Insurance and Allmerica Financial from 1986 through 1995.
Katie O'Reilly
This user does not have bio yet.
I am the Co-Founder & Chief Storyteller at Lemonade in Summer, a design and communications agency based out of Bangalore, India. I love to write about Content Marketing, Design and UX. I blog here.
Tammy Guy
Tammy Guy is the founder of a visual design and usability consulting firm focused on strategic brand planning, creative direction and diffusion of user experience problems by applying design theory and usability best practices in a rapidly changing Web environment. Her firm provides consulting services (e-commerce solutions, mobile apps and tablet experience) to clients from various industries such as fashion retail, commodity retail, pharmaceutical, insurance, financial services, social networking and others. Services include product evaluation, strategy and planning, creative development and direction and usability consulting. With more then 16 years of experience, Tammy previously worked as the Creative Director at LivePerson, Inc. and was a Design Group Manager at the Hertz Corporation where she art-directed all aspects of graphical application development for all customer facing websites. In addition, Tammy has been a frequent guest speaker with the Nielsen Norman Group for the past few years, teaching visual design and usability workshops. She also teaches similar design and usability courses with General Assembly in New York City.
Stephen Wendel is the Principal Scientist at HelloWallet, where he's worked for five years to develop applications that help users take control of their finances. He is a behavioral social scientist by training, and studies how technology can drive beneficial behavior change. Stephen is the co-founder of Action Design DC, an event series with over 1000 practitioners and researchers building products to help users take action via behavioral economic techniques. His recent book, Designing for Behavior Change, gives a step-by-step approach to applying behavioral economics to product development.
Jalali Hartman is an engineer and entrepreneur who believes robots can help humans in a variety of ways. He is the founder and “Chief Human” of ROBAUTO, a healthcare focused robotics prototyping company based in Boulder, Colo.
Laith Ulaby is a User Experience Researcher at AnswerLab, a user experience research consultancy with offices in San Francisco and New York and Fortune 500 clients across the U.S. Over the last decade Laith has been immersed in the study of culture. He has conducted years of policy, academic, and user experience research on the power of communities and social networks. Starting his career as an academic at UCLA in ethnomusicology (the ethnographic study of music and popular culture) he has enjoyed his transition into applied research. Laith currently leads user research engagements for financial services, pharmaceutical, social media, and eCommerce clients across digital platforms.
Rit Mishra is a service design lead at Fjord, where he leads projects out of San Francisco office. Hailing from an interaction design background, Rit has extensive experience in designing playful. desirable, and rich user experiences for convergence-driven products and services. He has designed elegant and simple service solutions for clients including Adidas, PayPal, Nokia, Turkcell, Telefónica, Ericsson, Mattel, and Samsung.
John Boykin
John Boykin answers to user experience designer, information architect, interaction designer, information designer, and UX researcher. He’s been doing all of the above for over 10 years. Clients include Walmart, Macy’s and Bloomingdale’s, Blue Shield, Bank of America, Visa, Symantec, NBC, HP, Janus, Prosper, and Mitsubishi Motors. His site, wayfind.com, will tell you more than you want to know.
Mary Jean Babic
Mary Jean really enjoys drawing on her journalism and writing background to help tell the Rosenfeld Media story. After graduating from Northwestern University, she was a daily newspaper reporter in Michigan for six years. After that, she embarked on a life of fiction and freelance writing, earning master's degrees from Johns Hopkins University and Warren Wilson College. She's a frequent contributor to university publications, counting Michigan, Columbia, and Cornell among her clients. Her short fiction has appeared in the literary journals The Missouri Review and The Iowa Review.
Bryan Goodpaster
Bryan Goodpaster is a creative director at LPK, where he is often called upon for his non-traditional approach and strategic consultancy—helping crack wicked brand problems and strategic conundrums for many category-leading brands. Part semiotician, part psychologist, Bryan has known what you really meant by that for over 15 years.
Tammy Guy
Tammy Guy is the founder of a visual design and usability consulting firm focused on strategic brand planning, creative direction and diffusion of user experience problems by applying design theory and usability best practices in a rapidly changing Web environment. Her firm provides consulting services (e-commerce solutions, mobile apps and tablet experience) to clients from various industries such as fashion retail, commodity retail, pharmaceutical, insurance, financial services, social networking and others. Services include product evaluation, strategy and planning, creative development and direction and usability consulting. With more then 16 years of experience, Tammy previously worked as the Creative Director at LivePerson, Inc. and was a Design Group Manager at the Hertz Corporation where she art-directed all aspects of graphical application development for all customer facing websites. In addition, Tammy has been a frequent guest speaker with the Nielsen Norman Group for the past few years, teaching visual design and usability workshops. She also teaches similar design and usability courses with General Assembly in New York City.
Erik von Stackelberg
This user does not have bio yet.
Joseph Dickerson
Joseph Dickerson is a writer, technologist, and user experience lead who specializes in "next-gen" experiences and products. A designer of multiple mobile and Internet applications, he has worked to make technology easier and better fo users for over a decade. The author of several books, including a primer on user experience design, Experience Matters, Dickerson is a regular contributor to many websites as well as editor of This Week in UX, This Week in Geek and The Twin Peaks Gazette. He recently completed his second book on UX, UX 101.
Danica is a UX professional for pioneer Australian UX consultancy U1 Group. She is incredibly passionate about doing work that benefits people’s quality of life, and loves getting involved with projects that influence public policy. She is also extremely diligent when it comes to ethical user testing. With a background in market research, psychology, biology, international relations and political science, Danica enjoys continually growing her understanding of the psychological basis of behaviour, and exploring how people use and benefit from technology today. U1 Group is Australia’s one and only member of global UX network, UX Fellows.
Jessica is an Associate Director of User Experience with Hill Holliday in Boston and has expertise in interaction design and usability. She has experience designing with desktop, mobile, and product design, as well as performing user research. Jessica holds a Masters of Science degree in Human Factors in Information Design from Bentley University. The focus for her degree was mobile and gestural interfaces and meta-cognitive aspects of human factors and HCI. She also has a Bachelors of Arts degree in English with a Certification in Technical Writing and Professional Communication. Other agency work experience includes Isobar where she worked on award-winning projects.
Mary Jean Babic
Mary Jean really enjoys drawing on her journalism and writing background to help tell the Rosenfeld Media story. After graduating from Northwestern University, she was a daily newspaper reporter in Michigan for six years. After that, she embarked on a life of fiction and freelance writing, earning master's degrees from Johns Hopkins University and Warren Wilson College. She's a frequent contributor to university publications, counting Michigan, Columbia, and Cornell among her clients. Her short fiction has appeared in the literary journals The Missouri Review and The Iowa Review.
James Breeze has a Masters of Organizational Psychology and his goal is to improve people's lives through improved design and usability of things. He runs Objective Asia and Eye Tracking consultancy in Singapore and SE Asia. Objective Asia was set up in Feruary 2013 and is a subsidiary of Objective Digital, a UX consultancy in Sydney, Australia. An eye tracking evangelist, he is also a Tobii Eye Tracker partner in Asia Pacific.
Objective Asia is SE Asia's only customer research consultancy sepcialising in Eye Tracking to uncover people's conscious and unconscious experiences in online and mobile UX and Usability Testing. We work in Telecommunications, Banking and Finance, Travel, Government and many more industries. Objective Asia also apply these methods in Shopper Research and Market Research in retail and FMCG contexts.
Tammy Guy
Tammy Guy is the founder of a visual design and usability consulting firm focused on strategic brand planning, creative direction and diffusion of user experience problems by applying design theory and usability best practices in a rapidly changing Web environment. Her firm provides consulting services (e-commerce solutions, mobile apps and tablet experience) to clients from various industries such as fashion retail, commodity retail, pharmaceutical, insurance, financial services, social networking and others. Services include product evaluation, strategy and planning, creative development and direction and usability consulting. With more then 16 years of experience, Tammy previously worked as the Creative Director at LivePerson, Inc. and was a Design Group Manager at the Hertz Corporation where she art-directed all aspects of graphical application development for all customer facing websites. In addition, Tammy has been a frequent guest speaker with the Nielsen Norman Group for the past few years, teaching visual design and usability workshops. She also teaches similar design and usability courses with General Assembly in New York City.
UX Magazine Staff
UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.
Mark Baskinger is an associate professor in the School of Design at Carnegie Mellon University who teaches courses in industrial design with an emphasis on form & interaction. His interests include exploring new paradigms for interactive objects and interpretive environments, and methodologies of design drawing and visual thinking to promote collaboration. He has published papers and articles on the language of designed artifacts, inclusive/universal design, visual “noise” in product design, tangible interaction, and methodologies of visualization.
Baskinger currently serves as a researcher with the Quality of Life Technology Engineering Research Center through Carnegie Mellon University and the University of Pittsburgh; he is a core faculty member in the Master of Tangible Interaction Design program through Carnegie Mellon’s School of Architecture (mTID), is an affiliate faculty member of the Human-Computer Interaction Institute (HCII) at Carnegie Mellon and collaborates with the /d.search-labs at the Technische Universiteit Eindhoven, The Netherlands (TU/e).
An international speaker and workshop leader, Mark also conducts Drawing Ideas®: A Field Guide to Visual Thinking courses in conference and business contexts where he makes design drawing methods and visual thinking techniques accessible to a broader audience and demonstrates strategies for using sketching to foster collaboration in design processes. His work has been featured in design publications and international magazines, and has been exhibited in numerous galleries and museums, including the Museum of Modern Art (New York), I-Space Gallery (Chicago), the Krannert Museum (Illinois) and the Regina Gouger Miller Gallery (Pittsburgh). His work is also included in the permanent art collection of the University of Illinois.
He has won numerous design awards from ID Magazine and the Industrial Designers Society of America (IDEA) and personally holds multiple product patents. Prior to joining Carnegie Mellon, Baskinger was creative director at Corchia Woliner Rhoda in New York City, and was the lead designer at the Central Park Zoo - Exhibits and Graphic Arts Dept. He also held a visiting faculty position in the School of Art and Design (https://art.uiuc.edu) at the University of Illinois (UIUC). Parallel to his appointment at Carnegie Mellon, he co-directs The Letter Thirteen Design Agency, and is a founding member of the EcoDesigners Guild of Pittsburgh.
The Director of User Experience & Design at DOOR3, Michael Montecuollo has been with the company since 2007. He is tasked with overseeing all enterprise, web, and mobile user experience work for the company.
Michael manages a staff of talented UX and visual designers in ensuring that DOOR3 builds solutions that are highly usable, easily adoptable, and up to the latest standards and best practices within their solution domain.
With a background in information technology, programming and development, Michael has a deep understanding on the inner workings of the solutions that his team designs and delivers.
Michael has played a critical role in the company's success including work for companies such as Bowne, Elizabeth Arden, Fresh Direct, HP, New Balance, and Teach For America. In addition to his project work, Michael also serves as a consultant to DOOR3's strategic partner, EMC, in their user experience and strategic digital endeavors.
Michael holds a bachelor's degree in Information Technology and Informatics from Rutgers University and is a member of the New York City chapter of the Usability Professionals Association and Interaction Design Association. In his spare time, he enjoys sports, music, fishing, and spending time with his wife, Larissa.
Jonny Rowntree is a freelance writer based in Newcastle upon Tyne, working with worldwide digital printing partner, Elanders UK.
Tammy is a web performance and all-around user experience geek fighting the good fight as Performance Evangelist at Radware. She blogs at Web Performance Today.
Mary Jean Babic
Mary Jean really enjoys drawing on her journalism and writing background to help tell the Rosenfeld Media story. After graduating from Northwestern University, she was a daily newspaper reporter in Michigan for six years. After that, she embarked on a life of fiction and freelance writing, earning master's degrees from Johns Hopkins University and Warren Wilson College. She's a frequent contributor to university publications, counting Michigan, Columbia, and Cornell among her clients. Her short fiction has appeared in the literary journals The Missouri Review and The Iowa Review.
Specializing in front-end development, Nick Switzer has been with Elevated Third, a Denver digital agency, since May of 2010, and is one of the leading information architects on the development team. He has over six years of experience in web development and design, with an expertise that runs the gamut of technology, arts and media. Nick’s favorite part of web development is taking creative initiative in transforming static designs into living, breathing websites. While he is skilled in a variety of web languages, Nick enjoys the complexity and flexibility of Drupal, and aspires to be a more effective part of the overall Drupal community.
Outside of work, Nick is always planning his next adventure and thrives off of all things outdoors including snowboarding and mountain biking.
Tammy Guy
Tammy Guy is the founder of a visual design and usability consulting firm focused on strategic brand planning, creative direction and diffusion of user experience problems by applying design theory and usability best practices in a rapidly changing Web environment. Her firm provides consulting services (e-commerce solutions, mobile apps and tablet experience) to clients from various industries such as fashion retail, commodity retail, pharmaceutical, insurance, financial services, social networking and others. Services include product evaluation, strategy and planning, creative development and direction and usability consulting. With more then 16 years of experience, Tammy previously worked as the Creative Director at LivePerson, Inc. and was a Design Group Manager at the Hertz Corporation where she art-directed all aspects of graphical application development for all customer facing websites. In addition, Tammy has been a frequent guest speaker with the Nielsen Norman Group for the past few years, teaching visual design and usability workshops. She also teaches similar design and usability courses with General Assembly in New York City.