The Design
Intelligence Review
Sign in Join free
The Agentic Design Stack  |  UX is the future of AI
1.2M+
People in the UXM Community
112+
Invisible Machines episodes
20+
Years publishing UX thinking
Season 7—Spring 2026  ·  12 episodes  ·  Through-line: the human architecture of institutional change
Boring AI
is Good AI
Gordon
Why AI Scaffolding
Matters More than Use Cases
Flowers · S6
Decentralized
AI is the Future
Goertzel
Canonical
Knowledge is Key
DosSantos
What AI as
Cheap Prediction Means
Gans
Cheap Prediction,
Expensive Change
Goldfarb
Folk Law &
Fax Machines
Pahlka
Inside The
Infinity Machine
Mallaby
Crisis Is
Your Opening
Nitze
The Confabulation
Machine
Ratliff
No Strategy
Without Vision
Evergreen
When Agents Have
Wallets, Trust Is Currency
Cohen Freue
Nuclear Fusion,
No Power Lines
Frankle
The Checklist Your
Deck Is Missing
McMillan ← Latest
Fellows › Shay Ben-Barak
Contributing Author

Shay Ben-Barak

Founder
Shay Ben-Barak

Shay Ben-Barak (@ShayUXD) is a freelance experience strategist and senior usability expert. For the last 15 years he is leading projects from the early inventive stages of understanding the users' needs, throughout the process of concept design, to the detailed interaction design and visual design. He is experienced with mobile devices, legacy applications and web applications, and he was involved with development of consumers apps as well as complex systems (e.g. financial, medical, ERP and C4I systems) for professionals. Shay is also a UX mentor at the Google Campus TLV which is a pro bono publico activity of mentoring startups and entrepreneurs in their initial steps towards their very first UX prototype. Shay owns a master's degree (M.Sc.) in cognitive science from the Technion and his master thesis about Mental Models was published in chapter 5 in this book.

Contributions to UXM

2 pieces
1
Book Excerpt  ·  Crisis Engineering

The Crisis Worth Using

The five indicators of a genuinely useful crisis—and the difference between the kind that opens a window for transformational change and the kind that merely accelerates collapse. Excerpted from Crisis Engineering.

7 min read April 2025 ◆ The Useful Crisis
2
Guest Article

When the Window Opens: A Field Guide to Crisis Seizing

Written for UXM as a companion to the episode. Not theory—what Marina actually does when she walks into a failing system with a 90-day mandate and no authority to hire. Practical, specific, and unsettling in the best way.

11 min read April 2025 ◆ The Useful Crisis

Ideations

1 cluster
The Useful Crisis
S7 Ep. 4  ·  7 pieces  ·  April 2025