Sarah Doody is an NYC based user experience designer and product strategist. She works with startups to help them launch their initial product as well helping companies already in market optimize their user experiences.Sarah publishes a popular UX newsletter, The UX Notebook. Sign up for free at: www.theuxnotebook.comSarah also teaching about user experience, she co-developed and taught General Assembly's first 12 week UX course. Sarah writes about user experience, design, and technology on her website, www.sarahdoody.com and can be reached on Twitter @sarahdoody.