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Nithin Rao

President and Chief Experience Officer | Boston Technology Corporation

Nithin Rao is the President at Boston Technology Corporation, a custom mobile and Web application development firm. The role he truly relishes, however, is that of Chief Experience Officer. With expertise in interaction design and usability, his focus is on getting his team to deliver a winning user experience with every app. Every pixel matters and no detail is too small to him in his quest for creating apps, that users love coming back to.

    Using Back-End Design to Create Customizable Front-End Mobile Experiences

    • Analytics and Tracking, Android, Apple iOS, Business Value and ROI, Content and Copy, Customer Experience, Design, Design Tools and Software, Development, Flow and Immersion, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, iPad, iPhone, Location-Based Services, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Strategy, Tablet, Technology, Touch, Usability, User Adoption, Visual Design

    By controlling the front end of mobile apps from the back end we can build customized experiences at runtime, creating cleaner interfaces and reducing load times.

    Article by Nithin Rao
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    Share:Using Back-End Design to Create Customizable Front-End Mobile Experiences
    6 min read
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