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Scott Hutcheson

Director of Content Strategy | Paramore | The Digital Agency

Scott Hutcheson started working with website user experiences in 1998, before he really knew what they were. He continues to work on figuring out exactly what they are to this day. He’s written content and created user experiences for hundreds of websites including those for universities, major online auction websites, tourism destinations, ecommerce and music services. Scott sometimes dreams about information architecture and really enjoys talking about different taxonomy models. You should probably avoid him at parties. He’s currently the Director of Content Strategy for Paramore | The Digital Agency in Nashville.

    Content Isn’t King, Content Is a Product

    • Apple, Content and Copy, Content Strategy, Customer Experience, Design, Marketing and Brand, Mobile Technology, Product design, Product Releases and Redesigns, Project Management, Strategy, Technology, Usability, Visual Design

    Content needs to be packaged and designed in the same compelling ways that products are in order for users to respond to its directives.

    Article by Scott Hutcheson
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    Share:Content Isn’t King, Content Is a Product
    7 min read
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