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Tony Costa

Senior Analyst | Forrester Research

Tony Costa is a Senior Analyst at Forrester Research serving customer experience professionals. Learn more about his recent research here.

    Proactive Experiences and the Future of UX

    • Business Value and ROI, Consumer products, Customer Experience, Design, Human factors, Information Design and Architecture, Interaction Design, iPad, iPhone, Location-Based Services, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Technology, Usability, User Adoption

    As technology becomes more sophisticated and intertwined with our daily lives, customers will seek proactive experiences that anticipate and satisfy their needs.

    Article by Tony Costa
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