Toby Biddle

CEO

Loop11

BIO:

Toby Biddle is the Founder and CEO of Loop11, an online testing tool allowing individuals and companies to conduct unmoderated user testing on any kind of digital interface. He is also the Director of U1 Group (formerly UsabilityOne): a niche consulting firm with specialist skills that blend professional market research, usability and user centered design founded in 2001. You can learn more about online usability testing by checking out the free 7-video series, “Online Usability Testing 101.”

ARTICLES BY THIS AUTHOR

Shopping Cart Usability

Setting clear expectations, minimizing distractions, and eliminating pages can boost the checkout experience.

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Navigating the Mobile Jungle

There's enough data out there to confirm that designing for mobile should be a priority, and the numbers can also help you find the right solutions for your project.

Toby Biddle - NO. 1 237