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Toby Biddle

CEO | Loop11

Toby Biddle is the Founder and CEO of Loop11, an online testing tool allowing individuals and companies to conduct unmoderated user testing on any kind of digital interface. He is also the Director of U1 Group (formerly UsabilityOne): a niche consulting firm with specialist skills that blend professional market research, usability and user centered design founded in 2001. You can learn more about online usability testing by checking out the free 7-video series, “Online Usability Testing 101.”

    There’s enough data out there to confirm that designing for mobile should be a priority, and the numbers can also help you find the right solutions for your project.

    Article by Toby Biddle
    Share:Navigating the Mobile Jungle
    4 min read
    mobile-jungle-small

    Setting clear expectations, minimizing distractions, and eliminating pages can boost the checkout experience.

    Article by Toby Biddle
    Share:Shopping Cart Usability
    4 min read
    shopping-cart-small

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