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Toby Biddle

CEO | Loop11

Toby Biddle is the Founder and CEO of Loop11, an online testing tool allowing individuals and companies to conduct unmoderated user testing on any kind of digital interface. He is also the Director of U1 Group (formerly UsabilityOne): a niche consulting firm with specialist skills that blend professional market research, usability and user centered design founded in 2001. You can learn more about online usability testing by checking out the free 7-video series, “Online Usability Testing 101.”

Navigating the Mobile Jungle

  • Analytics and Tracking, Android, Business Value and ROI, Content and Copy, Content Strategy, Customer Experience, Design, E-commerce, Information Design and Architecture, Interaction Design, Interface and Navigation Design, iPad, iPhone, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Research Methods and Techniques, Search, SEO, and SEM, Tablet, Technology, Touch, Usability, User Acceptance Testing, Visual Design, Windows Phone

There’s enough data out there to confirm that designing for mobile should be a priority, and the numbers can also help you find the right solutions for your project.

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Shopping Cart Usability

  • Consumer products, Customer Experience, Design, E-commerce, Flow and Immersion, Form design, Information Design and Architecture, Interface and Navigation Design, Product design, Research Methods and Techniques, Research Tools and Software, Usability, User Acceptance Testing

Setting clear expectations, minimizing distractions, and eliminating pages can boost the checkout experience.

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