Bruce Temkin
Bruce Temkin, Customer Experience Transformist, is the managing partner of Temkin Group and is widely viewed as a leading expert in how large organizations build differentiation with customer experience. Prior to founding Temkin Group, Bruce spent 12 years at Forrester Research where he led many parts of the research organization and was the most-read analyst in the company for 13 consecutive quarters.

David Nickelson
As Director of Digital Engagement at Siteworx, David’s team integrates and applies extensive digital, marketing, communications, and behavioral learning and expertise to all aspects of Web design and development, including mobile applications, social media strategies, CMS, enterprise search, e-commerce and analytics. Prior to Siteworx, David served as the Director of Internet Strategy & Operations at the American Diabetes Association, a $200 million voluntary health association. David transformed the way online visitors connected and engaged with the organization, and the way the organization stewarded its constituents into deeper, multivariate and multichannel relationships. He was responsible for all aspects of national eCRM, online content management, ecommerce, email/electronic marketing and online success measurement metrics. Trained as a behavioral scientist and attorney, David provides a unique, multichannel digital marketing approach that draws on social science and web usability research to create powerful electronic experiences that engage customers and forge long-term relationships. David’s team of skilled interactive marketing specialists systematically determines where digital customer experiences lack critical alignment and provides thoughtful, detailed recommendations that significantly improve awareness, acquisition, retention, and overall lifetime engagement per customer. Drawing on the interplay between technological and human systems, David and the Siteworx team can provide a road-map and support for driving critically needed digital change, growth and cross-channel alignment.

Samantha Starmer
Over the last 12 years, Samantha Starmer has worked on a wide variety of experience and information architecture projects and strategy. She started her career in the early days of Amazon.com, enjoying a year long stint in Slough to launch Amazon.co.uk, and later developed experiences for Amazon’s checkout functionality and the third party selling platform. She also honed her start-up skills at SchemaLogic, and her business strategy skills while at Microsoft. She is currently a senior manager at REI, leading teams for experience and, interaction design, information architecture, and customer experience research and analytics. Samantha’s most recent focus has been evangelizing and creating holistic customer experiences across channels, time, and devices. She regularly teaches at the University of Washington’s Information School, where she received a Masters of Library and Information Science degree in 2005. Samantha is active in the UX community and enjoys mentoring new UX practitioners and learning from as many different disciplines as possible. She has served on the boards of the Information Architecture Institute and Content Management Professionals, and is currently on the Oversight Committee for the Dublin Core Metadata Initiative. Samantha is creating a new blog, but in the meantime, you can follow her on Twitter at .