- Personas, Research Methods and Techniques
A primer on personas and how businesses can get the most from them.
Article by Kevin O’Connor
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- March 25, 2011
6 min read
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Kevin O’Connor is the President of User Insight, where he is responsible for all aspects of the company’s marketing and client relations. With a focus on creating new and innovative services, Kevin helped grow User Insight to a firm that provides user experience research and strategy for more than 300 clients in 25 industries. Since 2004, Kevin has expanded User Insight’s international capabilities with the establishment of various international partnerships and projects that span 15 countries.
A primer on personas and how businesses can get the most from them.