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Scott McDonald

Co-founder and managing director | Modus Associates

Scott McDonald is co-founder and managing director of Modus Associates, a digital innovation and design consultancy based in New York City. A frequent industry speaker and writer, he has advised global brands including Morgan Stanley & Co., Sony, Citibank and SIRIUS Satellite Radio, among others.

Simplicity: The next design battleground

  • Apple, Business Value and ROI, Content Strategy, Customer Experience, Design, Google, HTML5, Information Design and Architecture, Interface and Navigation Design, iPad, New and Emerging Technologies, Product design, Simplicity, Strategy, Tablet, Technology, User Reported Feedback

Four ways to keep your designs simple in the hyper-competitive mobile age.

Article by Scott McDonald
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3 min read
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