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Scott McDonald

Co-founder and managing director | Modus Associates

Scott McDonald is co-founder and managing director of Modus Associates, a digital innovation and design consultancy based in New York City. A frequent industry speaker and writer, he has advised global brands including Morgan Stanley & Co., Sony, Citibank and SIRIUS Satellite Radio, among others.

Simplicity: The next design battleground

Apple, Business Value and ROI, Content Strategy, Customer Experience, Design, Google, HTML5, Information Design and Architecture, Interface and Navigation Design, iPad, New and Emerging Technologies, Product design, Simplicity, Strategy, Tablet, Technology, User Reported Feedback

Four ways to keep your designs simple in the hyper-competitive mobile age.

Article by Scott McDonald

April 2, 2013

3 min read

The Six Greatest Breakthroughs in UX History

Apple, E-commerce, iPhone, New and Emerging Technologies

From AOL to Apple’s iPhone, here are six remarkable breakthroughs that made user experience what it is today.

Article by Scott McDonald

September 5, 2012

6 min read

Five Popular Web Strategies That Don’t Work

Product design, The Business of UX, Usability

At your next moment of change and opportunity, what kind of leader will you be?

Article by Scott McDonald

July 26, 2011

3 min read

Are You Mobile Enough?

Mobile Applications, Mobile Technology, The Business of UX, Web

With almost 5 billion mobile handsets worldwide, mobile may be the greatest business opportunity ever.

Article by Scott McDonald

February 25, 2011

4 min read

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