Joshua Allen is an Open Web Evangelist for Microsoft, where he was a founding member of the team that runs the MIX Conference for designers and developers and the MIX Online community of articles and open source goodies for designers and developers. Since creating his first Web startup in 1994, he has worked on advancing the Open Web, including the last 12 years at Microsoft.

He is an avid reader and tinkerer, and is especially fascinated by psychology, behavioral economics, and anthropology. When he’s not reading a new book or research report, he may well be conducting a surreptitious experiment on bystanders to test some new thesis about human behavior. His experiments with rock climbing, ice skating, or parkour sometimes lead to painful injuries, but he heals quickly.