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The Agentic Design Stack  |  UX is the future of AI
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Season 7—Spring 2026  ·  12 episodes  ·  Through-line: the human architecture of institutional change
Contributing Author

Guild Copeland

Sisu Media
Guild Copeland

With oversight over Production, Guild takes joy in Sisu’s amazing variety of projects – from enterprise-level website development and mobile design to viral marketing and brand development. He brings his experience and inspiration to bear throughout the project process, leading brainstorms, driving information architecture and making sure that projects are delivered on time and on spec. He has forged long-standing relationships with a host of enviable clients, including Sony, Paramount, the Hallmark Channel, Nonesuch Records, MySpace, Hearst Digital Media, and more. Previous to Sisu, Guild served as Director of Production and Director of Advertising at KPE, a respected website development firm focused on media and entertainment. Whether delivering a campaign for the newest movie or the build of an e-commerce site, his work resulted in great returns and happy customers at Mandalay Bay, Warner Brothers, Variety, Hasbro, M&M Mars, Sprint and more. Guild began his career as a policy wonk, working first at the D.C. Office of Senator Dianne Feinstein, then at the Center for Strategic and International Studies. He holds a B.A. from Yale. Visit Sisu: https://.sisumedia.com On LinkedIn: https://.linkedin.com/pub/guild-copeland/0/8b/b25

Contributions to UXM

2 pieces
1
Book Excerpt  ·  Crisis Engineering

The Crisis Worth Using

The five indicators of a genuinely useful crisis—and the difference between the kind that opens a window for transformational change and the kind that merely accelerates collapse. Excerpted from Crisis Engineering.

7 min read April 2025 ◆ The Useful Crisis
2
Guest Article

When the Window Opens: A Field Guide to Crisis Seizing

Written for UXM as a companion to the episode. Not theory—what Marina actually does when she walks into a failing system with a 90-day mandate and no authority to hire. Practical, specific, and unsettling in the best way.

11 min read April 2025 ◆ The Useful Crisis

Ideations

1 cluster
The Useful Crisis
S7 Ep. 4  ·  7 pieces  ·  April 2025