- Content and Copy, Content Strategy
It’s inherently impossible to design great UX for bad content.
Article by Kristina Halvorson
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Kristina Halvorson
Kristina Halvorson is the CEO and Founder of Brain Traffic a content strategy consultancy headquartered in Minneapolis, Minnesota. Her book, Content Strategy for the Web (New Riders, August 2009), has been called “the most important thing to happen to user experience design in years” (Peter Morville, co-author, Information Architecture for the World Wide Web).
In 2009, Kristina curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. Since then, she has been a keynote or featured speaker at Webstock, Web 2.0 Expo, SXSW Interactive, An Event Apart, User Interface Conference, Future of Web Design, MarketingProfs, and the Online Marketing Summit. In 2010, she delivered the keynote address at the world’s first Content Strategy Summit in Paris, France. Recently, Kristina was recognized as a “2011 SXSW Thought Leader.”
Kristina is the Founder of Confab: The Content Strategy Conference, taking place May 2011 in Minneapolis, MN. She also hosts the podcast series Content Talks at 5by5.tv, where she interviews content experts from all over the world and from a variety of disciplines and industries. She regularly conducts online seminars about content strategy and teaches workshops for both clients and conferences.
Kristina lives in St. Paul, Minnesota with her two children, whom she quotes regularly on Twitter (@halvorson).
