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Articles With Authors

How to Err on the Side of the User

[email protected] | Edward Beebe-Tron
post authorEdward Beebe-Tron

Edward Beebe-Tron

Edward Beebe-Tron is a researcher, designer, and writer. Edward’s non-traditional background merges over 7 years of research experience for Fortune 500, nonprofit, healthcare, and Saas companies. Additionally, Edward previously established a nonprofit research organization studying the intersectionality of food waste and food insecurity throughout the city of Chicago. Edward is a food nerd and loves spending their free time researching food topics like the history of the hamburger, or scientific reasoning for having pineapple on pizza.

6 Ways to Design Value into Your Membership Model

[email protected], [email protected] | Simon Heather, Alice Kogan
post authorSimon Heather

Simon Heather
Simon is a Director in IDEO's NY studio, an experienced creative leader running multidisciplinary teams of designers at IDEO for a few years in retail, real estate, financial services, tech, etc. He's also taught design and innovation at NYU, Venture for America, and mentored entrepreneurs at New Museum's Incubator. As the Business Design Lead of the NY studio, he's a true hybrid with depth in both creative product and service development and business strategy.

post authorAlice Kogan

Alice Kogan

Alice is a business design lead in IDEO’s New York studio, where she integrates IDEO’s human centered approach with designing for clients’ strategic needs and aspirations. She is passionate about blending creative and analytical thinking to simplify complex challenges, develop elegant solutions and craft powerful stories.

Hick’s Law

[email protected] | Edward Beebe-Tron
post authorEdward Beebe-Tron

Edward Beebe-Tron

Edward Beebe-Tron is a researcher, designer, and writer. Edward’s non-traditional background merges over 7 years of research experience for Fortune 500, nonprofit, healthcare, and Saas companies. Additionally, Edward previously established a nonprofit research organization studying the intersectionality of food waste and food insecurity throughout the city of Chicago. Edward is a food nerd and loves spending their free time researching food topics like the history of the hamburger, or scientific reasoning for having pineapple on pizza.

DIAGNOSING CUSTOMERS’ NEW BEHAVIOR DURING THE PANDEMIC

[email protected] | Colin Shaw
post authorColin Shaw

Colin Shaw

Colin is recognized by Linkedin as one of the ‘World's Top 150 Business Influencers’. He is Founder & CEO of Beyond Philosophy LLC who helps organizations grow by identifying hidden, unmet needs.

- The Financial Times selected his company, Beyond Philosophy LLC, as one of the best management consultancies
- Brand Quarterly readers also voted him one of the 'top 50 Marketing Thought Leaders Over 50' for two years in a row.
- A Global Guru poll established him as one of the top ‘Customer Service Gurus’ in the world.

Colin has written seven bestselling books on Customer-driven growth. He is the co-host of the highly successful Intuitive Customer podcast. https://beyondphilosophy.com/podcasts/

Colin's company, Beyond Philosophy LLC, helps organizations unlock growth by discovering customers' hidden, unmet needs that drive value ($). We capitalize on this by improving your customer experience to meet these needs thereby retaining and acquiring new customers across the market.

Beyond Philosophy LLC has helped many of the world's most prestigious organizations grow. One client, Maersk Line, the world’s largest container shipping company, improved their net promoter score by 40 points in 30 months that lead to 10% in shipping volumes.

Colin is an accomplished keynote conference speaker who can inspire organizations to focus on their Customers.
His followers can subscribe to his LinkedIn newsletter 'Why we buy'. Just read one of Colin's articles and subscribe.

Follow Colin on Twitter @ColinShaw_CX
Intuitive Customer Podcast - https://beyondphilosophy.com/podcasts 

3 non-UX certifications to boost your UX resume

[email protected] | Rachel Gallucci
post authorRachel Gallucci

Rachel Gallucci

Rachel Gallucci solves problems through thoughtful, user-centric design. As an in-house UX Designer for Fortune 250 company, she designs enterprise solutions used by 30k unique visitors monthly. She is a certified Web Accessibility Specialist and an advocate for accessible design and development. She writes about scalable design systems, usability research, and advocating for UX within large organizations. 

How to Craft an Outstanding Case Study for Your UX Portfoliosit

[email protected] | Jonny Grass
post authorJonny Grass

Jonny Grass

I'm a user experience designer with a strong research background. I'm very methodical and research-driven in my approach, but flexible in finding the right method for each project. I design products and services, and I lead in research and design strategy.

I've also been teaching design thinking and UX methods at CareerFoundry since February 2017. I've led dozens of students through end-to-end research and design of native mobile apps. I'm a contributing writer to CareerFoundry's blog. My UX work with CareerFoundry helps me work communicate about UX effectively with clients and team members who aren't designers.

Learn more about me and see my projects at jonnygrass.com 

Your Design is Great, But Who Am I Talking to?

[email protected] | Toby Trachtman
post authorToby Trachtman

Toby Trachtman

Toby Trachtman is a UX Designer who uses his acting skills to empathize with users and solve their problems. When not UXing, he likes to spend time with his wife and their 1.5 year old daughter. He firmly believes that UX and UI are two separate (and equally important) skill sets and that properly executed, experience design can change the world. Due to Covid-19, he is currently looking for his next big challenge. You can find Toby on LinkedIn https://.linkedin.com/in/tobytrachtman/. 

Top Tips for Retaining Customers Under Lockdown

[email protected] | Holly Formosa
post authorHolly Formosa

Holly Formosa

Holly Formosa is a marketing and comms pro with 10+ years working across the tourism, food/wine and hospitality sectors, including in her role as PR Manager of Australia's internationally acclaimed the Melbourne Food and Wine Festival. Holly's blog CommsClass provides free marketing advice for businesses in the experience economy, who seek to increase brand awareness and increase revenue. You can browse her latest resources at Commsclass.com.

An Argument Against User Personas in UX Design

[email protected] | Phylicia Flynn
post authorPhylicia Flynn

Phylicia Flynn

I’m a hardworking yet light-hearted UX Designer trying to positively impact people’s lives through creative problem solving. I strongly believe in the power of design thinking to create not only functional solutions, but inspiring solutions as well.

Coming from the architecture world, human-centered design is my jam. I worked as an Interior Designer in world-renowned architecture firms for the first 5 years of my professional career. With my main focus on workplace transformation, I learned the importance of understanding your user group to properly design the physical space. Many ideologies can cross over from designing physical space to designing digital space.

When not googly eyed from a great interface or a beautiful old building, you can find me at a coffee shop with a good read trying to pet every dog I see. 

5 learnings every Product Designer should absolutely steal from Studio Ghibli movies

[email protected] | Shekhar Gurav
post authorShekhar Gurav

Shekhar Gurav

I have ~ 8 years of experience across Product Design, Product Management and User Experience (UX). I led the product / design of BHIM payments app launched to 10 million downloads in 10 days. BHIM recorded INR 4.8 billion worth of transactions in Mar '18. I also worked on designing the UPI common library currently used on ~100 million devices. Various other Juspay products do about 5 million transactions per day.

Q&A From My CXPA Webinar: From Journey Mapping To Journey Management

[email protected] | Kerry Bodine
post authorKerry Bodine

Kerry Bodine

I founded the consulting firm Kerry Bodine & Co. in 2014 to create great customer experiences with business leaders who want the financial benefits of human-centered thinking. My book, Outside In: The Power of Putting Customers at the Center of Your Business — and my writing in Harvard Business Review, The Wall Street Journal, Fast Company, Forbes, and USA Today — draws on two decades in technology and design, showing how observant companies win again and again.

What Teenagers Expect from Your Chatbot

[email protected] | Kristina Arezina
post authorKristina Arezina

Kristina Arezina

Kristina Arezina is a Software Developer that loves to learn and create. She has worked at Botmock, the world's leading conversational app designer, to simplify the designing of chatbots. She is passionate about building software that positively impacts society and loves to share what she has learned through writing and public speaking.

Empathy In Artificial Intelligence: An Important Transition Of Human Evolution

[email protected] | Priya Dialani
post authorPriya Dialani

Priya Dialani

With the urge of doing something different always, I pursued Post Graduation Diploma in Management specializing in Business Entrepreneurship (PGDM-BE) from Entrepreneurship Development Institute of India to fulfill my inclination towards Entrepreneurship. Completing almost a year in doing what I love the most- being creative, started up “Les Fleurs” dealing in floral decorations and arrangements for all types of events as well as delivery of fresh flowers to your loved ones.

The idea not being a different one but the aim of changing the unorganized floral market of Nasik triggered the birth of Les Fleurs. Giving the modern and western touch of floral arrangements retaining the aesthetic and true value of flowers is what Les Fleurs believes in. Celebrate, spread the magic of love and create memories

I am a dynamic and high on spirit entrepreneur and believe that “There is no scope of luck in any business. If you want perfection you have to strive hard for the same.” Besides that I am a marketing, advertising and branding enthusiast and like traveling, experimenting and exploring things.

These are the UI/UX trends you need to keep an eye out for in 2021

[email protected] | Ather Nawaz
post authorAther Nawaz

Ather Nawaz

I am passionate about digital experiences, and I have primarily delivered experiences for business applications, and also for the end-user application.
I believe in design enablement through vision and strategy. I believe in the advocacy of users, however constantly reflecting on business values through the process of development. I value shipping over anything else and believe in the values of transparency and authenticity.

Be Unique, Don’t Build a Novelty

[email protected] | Santiago Semino
post authorSantiago Semino

Santiago Semino

At the crux of product development and growth marketing. Mixer of UX, culture, and technology to build powerful user experiences. Product Hunt aficionado, frequent writer for design publications, and go-to-market champion. Learn more about me at https://semino.me 

7 Principles of Conversational Design

[email protected] | Linus Ekenstam
post authorLinus Ekenstam

Linus Ekenstam

Linus Ekenstam (@LinusEkenstam) is the co-founder of the mental health startup https://sensive.xyz - as well as Chief Product Officer at Thingtesting.com. With previous design roles held at Typeform, Hotjar and GetBamboo he has developed many industry leading user experiences. With over 15 years of design experience and helping companies grow their design organisations & results. Staying true to simple and elegant design principles to continue to create best in class customer experiences. 

Airlines and Covid19: How User Centered Design Can Help

[email protected] | Tyler Roberts
post authorTyler Roberts

Tyler Roberts

Tyler Roberts is a Research Associate at the User Experience Center. Before joining the UXC, Tyler worked for various technology companies including Ancestry.com and Grow. While at Grow, he helped develop business intelligence tools for small businesses as a product owner and project manager.

Tyler holds a Bachelor of Science degree from Brigham Young University, where he studied Sociology and minored in Business Management and German. He is currently pursuing a Master of Science degree in Human Factors in Information Design at Bentley University.

A UX/UI Case Study on Spotify

[email protected] | Delawit Assefa
post authorDelawit Assefa

Delawit Assefa

Delawit Assefa is a UX/UI Designer in the Washington D.C. Area, a recent first-generation college graduate looking for new opportunities. She is passionate about user-centered design, problem-solving, and storytelling through different mediums and is looking forward to creating meaningful experiences and bridging the gap between technology and human experiences through design in her career.

How to be a better designer by understanding human perception

[email protected] | Westley Knight
post authorWestley Knight

Westley Knight

With over 20 years experience working in web and digital, both as a developer and a designer, Westley helps teams to design and build user-centred experiences across any platform, and has done in almost every industry you can imagine. Westley has a passion for sharing his experience and knowledge directly by integrating with multi-disciplinary teams, or to a wider audience by speaking at conferences, and writing articles. His book "UX for Developers" (Apress, 2018) aims to close the gap between designers and developers and integrate user-centred practices in day-to-day development work.

A New Twist on Two Old Morphisms

[email protected] | Lance Christmann
post authorLance Christmann

Lance Christmann

AI researcher, technologist, designer, and innovator. Lance Christmann is the head of experience design at OneReach.ai, where his strong background in interface design and design management, extends the user-centered design approach across all departments. Lance has created  many products and enterprise applications and conversational AI experiences over his career for brands such as  FedEx, Boeing, and the design of the highly acclaimed eBay Desktop application which won an Abode MAX award. Prior to joining OneReach.ai, Lance served as chief experience strategist at EffectiveUI, a full-service user experience agency acquired by WPP/Ogilvy.  

Emotional Landing Pages: We Must Feel to Buy

[email protected] | Tatiana Gutierrez
post authorTatiana Gutierrez

Tatiana Gutierrez

Conversion Optimisation Specialist with nine years of experience in performance marketing and strategic planning for various digital businesses, both startups and big brands. She's currently working at MYOB, an Australian Accounting software company, leading the experimentation team. She's self-directed learner, curious, passionate about human psychology, mindfulness, ethical products, data analysis and technology.

She writes on Medium about marketing, website optimisation and user behavioural psychology.

5 things hiring managers are looking for in your UX portfolio

[email protected] | Westley Knight
post authorWestley Knight

Westley Knight

With over 20 years experience working in web and digital, both as a developer and a designer, Westley helps teams to design and build user-centred experiences across any platform, and has done in almost every industry you can imagine. Westley has a passion for sharing his experience and knowledge directly by integrating with multi-disciplinary teams, or to a wider audience by speaking at conferences, and writing articles. His book "UX for Developers" (Apress, 2018) aims to close the gap between designers and developers and integrate user-centred practices in day-to-day development work.

Enhance your digital design creation with simple motion graphics

[email protected] | Eva Schicker
post authorEva Schicker

Eva Schicker

Eva Schicker is a writer and creative director with a focus on UX design and digital environments. In her articles, she explores the soft boundaries of interconnecting digital expertise. UX, UI, animation, interactivity, tech skills, and content development all play a huge part in implementing design in a fast-changing digital environment. Providing such knowledge through her writing is Eva’s passion. She studied art & media at Düsseldorf Art Academy in Germany and subsequently worked in NYC ad agencies for many years. Most recently, she graduated from the UX NYC General Assembly bootcamp. She loves all things art, especially the art of listening.

6 Ways UX Researchers can be Advocates for Humans

[email protected] | Michelle Nguyen
post authorMichelle Nguyen

Michelle Nguyen

Michelle is a multidisciplinary UX Researcher, with a background in graphic design, academic research, and museum evaluation. Michelle's strong qualitative skills and foundational psychology knowledge drive her human-centered approach to UX and her advocacy work for users and diversity & inclusion. She specializes in exploring ambiguity & problem spaces and translating user needs into actionable findings, driving impact on strategic business directions. You can follow Michelle and her writing on medium.com/@michlinh. 

DNA of a Designer

[email protected] | Anish Joshi
post authorAnish Joshi

Anish Joshi

Anish is currently Head of Design & Innovation for Shell where he is helping to create, from the ground up, a new worldwide digital innovation lab capability that sets out to develop products and services through design, lean innovation and agile methodologies, coupled with new technologies. He champions a holistic human centred proposition from design thinking and service design, through to digital creation (UX & UI); leading, managing and creating, strategic, digital and physical work, blended with a solid business understanding that pushes beyond current trends into future focused innovation.

Anish has an Executive MBA at Imperial college London where he has also explored how strategic design can combine with business in original ways.

Role of Semiotics in Design Thinking & UX Design

[email protected] | Priya Dubey
post authorPriya Dubey

Priya Dubey

Priya Dubey combines her UX Design skills, with her prior experience in brand management & content strategy, to create delightful and intuitive designs. Keen interest in Design Thinking and how it can change the world for the better. She is also an artist and writer. You can reach her on twitter @Pridub. 

When You Shouldn’t Take That UX Position

[email protected] | Chris Kiess
post authorChris Kiess

Chris Kiess
Chris is a healthcare designer with 15 years of experience in the health industry. He has worked with a number of large organizations in healthcare to include Eli Lilly, Indiana University School of Medicine, the Department of Veterans Affairs, the Alzheimer’s Association, Amedisys Home Health and Hospice Care, Walgreens and Baxter Health. Chris currently resides in the Greater Chicago Area, working with a start-up in the home healthcare space.

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