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Anthony Franco

Anthony Franco is a serial entrepreneur and design leader who founded Effective, the world’s first user experience agency, where he pioneered human-centered design for Fortune 100 companies. After founding seven companies and successfully exiting six, Anthony now focuses on helping organizations operationalize AI through his frameworks, AI First Principles and the WISER Method. He co-hosts the How to Founder podcast and serves as a consultant, where he guides businesses through intelligent automation and strategic exits.

The AI Accountability Gap

  • AI Governance, Artificial Intelligence, Human-Centered AI, Responsible AI

AI won’t take the blame — you will. In the age of automation, real leadership means owning the outcomes, not just the tools.

Article by Anthony Franco
IDEAS IN BRIEF
The AI Accountability Gap
  • The article reveals how AI doesn’t remove human responsibility — it intensifies it, requiring clear ownership of outcomes at every level of deployment.
  • It argues that successful AI adoption hinges not on technical skills alone, but on leadership: defining objectives, managing risks, and taking responsibility when things go wrong.
  • It emphasizes that organizations able to establish strong human accountability systems will not only avoid failure but also accelerate AI-driven innovation with confidence.
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4 min read

Six Things Physical Product Development Taught Me About Experience Design

  • Business Value and ROI, Consumer products, Design, Design Tools and Software, Development, Empathy, Marketing and Brand, Product design, Project Management, Prototypes, Research Methods and Techniques, Sketching, Software, Strategy, Team Dynamics, Technology, Usability, User Acceptance Testing, Vendor-Client Relationships, Visual Design, Working With Stakeholders

How a journey into the heart of physical product development gave one designer new perspective on designing digital experiences.

Article by Anthony Franco
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6 min read
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