As AI is redefining how we approach work and decision-making, the people shaping its adoption are just as fascinating as the technology itself. In this episode of Invisible Machines, former Google Chief Decision Scientist Cassie Kozyrkov delivers a masterclass on reimagining organizational AI adoption. Her central thesis challenges conventional wisdom: stop using AI for tasks you already know how to do.
Cassie frames AI as humanity’s “memory prosthesis,” fundamentally expanding our cognitive capacity rather than simply speeding up existing processes. This perspective shift is crucial for UX professionals who often find themselves caught between user needs and technological possibilities.
Cassie’s “AI-first” approach isn’t about technology adoption – it’s about decision-making transformation. She advocates for individuals and organizations to use AI as a thinking partner, expanding mental bandwidth for creative problem-solving rather than replacing human judgment.
This paradigm shift has profound implications for user experience design, where the intersection of human intuition and AI capability can unlock entirely new categories of user value.
