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Home ›› Archives for Robb Wilson

Robb Wilson

Robb Wilson is the CEO and co-founder of OneReach.ai, a leading conversational AI platform powering over 1 billion conversations per year. He also co-authored The Wall Street Journal bestselling business book, Age of Invisible Machines. An experience design pioneer with over 20 years of experience working with artificial intelligence, Robb lives with his family in Berkeley, Calif.

Orchestrating LLMs, AI Agents, and Other Generative Tools

  • AGI, AI Agents, AI Ecosystem, AI Integration, AI Orchestration, Artificial Intelligence, Conversational AI, Digital Twins, LLM

Unlock the future of AI with open, modular systems that power hyperautomation. Discover how orchestrating LLMs and AI agents leads to smarter, scalable innovation.

Article by Robb Wilson, Josh Tyson
IDEAS IN BRIEF
Orchestrating LLMs, AI Agents, and Other Generative Tools
  • The article explores how conversation connects LLMs, AI agents, and generative tools in business automation.
  • It stresses the need for open, modular systems over relying on single vendors for scalability and innovation.
  • The article highlights the drawbacks of isolated LLMs and emphasizes interconnected systems for effective AI-driven workflows.
  • It encourages embracing the complexity of AI ecosystems to enable flexibility, iteration, and hyperautomation.
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5 min read

You Can Automate a 787 — You Can Automate a Company

  • AI Agents, Artificial Intelligence, Conversational AI, Digital Transformation, Human-Centered Design, LLM, Organizational AI, User Experience, Voice Interfaces

If we can automate a 787, why not an entire company? Discover how conversational AI and intelligent ecosystems are reshaping the future of work.

Article by Robb Wilson
IDEAS IN BRIEF
You Can Automate a 787 — You Can Automate a Company
  • The article explores how automating a plane cockpit led to deeper insights about business automation.
  • It shows how conversational AI and agent-based systems can reduce cognitive load and improve decision-making.
  • It argues that organizations need intelligent ecosystems — not just tools like ChatGPT — to thrive in the age of automation.
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8 min read

5 Unintelligent AI Strategies to Ditch Immediately

  • Artificial Intelligence, Defining AI, Personas

This AiThority Guest post is co-authored by OneReach.ai‘s Director of Creative Content Josh Tyson.

Article by Robb Wilson
IDEAS IN BRIEF
5 Unintelligent AI Strategies to Ditch Immediately
  • The article dissects common but counterproductive AI strategies, urging businesses to navigate the AI landscape strategically for sustained relevance and success.
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4 min read

5 Surprising Jobs That Won’t Get Eliminated By AI

  • Artificial Intelligence, Defining AI, Employee Experience, Employment and Hiring, Human factors, Personal and Professional Development

People who find ways to combine their knowledge and experience with AI-enabled tools will always have work waiting for them.

Article by Robb Wilson
IDEAS IN BRIEF
5 Surprising Jobs That Won’t Get Eliminated By AI
  • The article explores how AI is transforming the job landscape but highlights five types of jobs that won’t be eliminated by AI, emphasizing the importance of human interaction, contextual understanding, and creativity in these roles.
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9 min read

Four Critical Ways GPT-4 is Impacting Enterprise AI Adoption 

OpenAI’s powerful large language model has accelerated the path toward AI integration and changed the parameters for getting there.

Article by Robb Wilson
IDEAS IN BRIEF
Four Critical Ways GPT-4 is Impacting Enterprise AI Adoption 
  • GPT-4 simplifies language model training by enabling conversational training, making traditional natural language understanding approaches obsolete and revolutionizing knowledge management.
  • GPT-4’s low-shot training capabilities pave the way for democratizing AI, eliminating the need for specialized training teams and linguists.
  • The combination of GPT-4 with no-code/low-code development tools empowers enterprises to leverage generative AI for automation and improved customer and employee interactions while accelerating the creation of intelligent digital workers.
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4 min read

3 Ways ChatGPT is a Lot Like Galaxy Quest

  • Artificial Intelligence, Defining AI, New and Emerging Technologies, Personas, UX Magazine

Discover the potential and pitfalls of generative AI against a surprising backdrop: Galaxy Quest.

Article by Robb Wilson
IDEAS IN BRIEF
3 Ways ChatGPT is a Lot Like Galaxy Quest
  • In the article, the author draws a parallel between ChatGPT and elements from the iconic film Galaxy Quest, finding remarkable similarities.
    • Just like the aliens in Galaxy Quest, GPT has learned from a massive knowledge base, but it doesn’t really know anything.
    • GPT has been exposed to some of the same biases that the film skewers. It will require a lot of dedicated effort by designers and users to strip the bias out of LLMs.
    • In the film, aliens need humans’ help. Despite their expertise in creating technical marvels, they lack the creative abilities needed to use them. The same holds true for AI: it needs humans to guide it and tell it what to do.
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6 min read
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