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Four Critical Ways GPT-4 is Impacting Enterprise AI Adoption 

by Robb Wilson
4 min read
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OpenAI’s powerful large language model has accelerated the path toward AI integration and changed the parameters for getting there.

Late last year, when ChatGPT first showed up in everyone’s news feeds, conversations about the business applications for AI instantly intensified. At the very least, every organization had to rethink aspects of their operations that would be affected by this powerful large language model (and others). We’ve been using GPT for over two years in the enterprise solutions being built on the OneReach.ai platform. Seeing the way the public reacted to and began experimenting with ChatGPT was deeply gratifying as someone who has spent the last two decades working toward democratizing conversational AI. Enterprise has been slower to react. I read recently in the Wall Street Journal that of nearly 500 information-technology decision-makers surveyed by Enterprise Technology Research, only 12% said they had plans to use OpenAI technology. 

Business leaders have yet to see that GPT-4 isn’t just another product in their stack. It represents an opportunity to leverage all of their existing software investments behind a conversational user interface. There are already people inside every enterprise who are using GPT for help with daily work-related tasks. If an enterprise doesn’t have a plan for GPT (or at the very least API access to the LLM), their team members are probably using ChatGPT, putting the company at risk of the kinds of data leaks Samsung recently experienced

Here are four important realizations about GPT-4 that I hope will get people thinking differently about this technology.

TLDR: Not having a plan for GPT is no longer an option.

  1. GPT-4 Makes Traditional NLU Obsolete

The tedious and time-consuming process of training a language model has been vastly simplified by GPT-4, which can be trained conversationally. Thus, GPT-4 delivers a knockout punch to NLU approaches like Watson, Einstein, Service Now, and LUIS. GPT-4 also takes entity extraction to new heights and reigns supreme as a classifier when using low-shot training. By facilitating easier data extraction and sharing across organizations, GPT-4 is also a game changer for knowledge management.

  1. GPT-4 Dropped Remaining Barriers to Democratizing AI 

OpenAI isn’t revealing all of GPT-4’s secrets, but its low-shot training capabilities open pathways to democratizing AI. Researchers at Stanford fine-tuned Meta’s LLaMA large language model using OpenAI’s API and built a GPT clone called Alpaca for under $600. The demo was quickly pulled down due to inadequate content filtering, but the point had been made. Traditional NLU training teams and highly-trained linguists won’t be requirements for organizations eager to build solutions using generative AI. 

  1. No Code + GPT-4 = NEXT LEVEL

Every enterprise needs a plan for utilizing generative AI. The clearest path to integration relies on low/no-code development tools. When the people within an organization can take part in building automation, they can find novel ways to strip the tedious tasks out of their work lives and evolve the process automation that works for them. Less tedium means more time for creative problem-solving, which creates a symbiotic relationship where machines are helping humans and humans are helping machines. In this scenario, people can internalize the benefits of working with AI and advance their technological skills in meaningful ways. Large language models are easy to train and can supercharge interactions with customers and employees alike.

Using our platform we recently built an IVR using generative AI that maintained a 98% containment rate during user testing (the industry average is 75%). Our IVR also earned an NPS of +70, putting us far ahead of the average of +32. Beyond the stellar containment rate, the major takeaway here is that our test solution vastly outperformed traditional call center experiences in terms of customer satisfaction. People enjoyed interacting with a fine-tuned experience that leverages GPT.

We built our platform around no-/low- code design tools to make it easy to prop up experiences and iterate on them at a rapid clip. This more agile than Agile approach is a critical component of enterprise AI adoption.

  1. GPT-4 Shortens the Road to Intelligent Digital Workers

The term “chatbot” has always seemed inadequate to me. I prefer intelligent digital workers (IDW). Intelligent digital workers can do more than chat. They can work across pieces of software and data stores to automate increasingly sophisticated processes. The on-ramp to creating IDWs got a lot shorter thanks to GPT-4. Business leaders would be wise to gain familiarity with the things GPT-4 can (and can’t) do and find applicable use cases within their organizations. There simply aren’t any excuses for not getting started right away. 

It’s rare for Gartner to recommend something like this, but lately, they’ve been urging companies to assemble a dedicated team for addressing generative AI. We call this a “core enablement team” in Age of Invisible Machines, my bestselling business book about conversational AI and hyperautomation. Establishing a core group that will advocate for AI and automation while also guiding its integration into the organization is a critical move that every enterprise needs to make.

OneReach.ai has a long track-record of using GPT in our enterprise solutions. Check out our generative AI toolkit, to learn more about the ways we’ve been using GPT in successful deployments.

Photo by Risto Kokkonen.

post authorRobb Wilson

Robb Wilson,

Robb Wilson is the CEO and co-founder of OneReach.ai, a leading conversational AI platform powering over 1 billion conversations per year. He also co-authored The Wall Street Journal bestselling business book, Age of Invisible Machines. An experience design pioneer with over 20 years of experience working with artificial intelligence, Robb lives with his family in Berkeley, Calif.

Ideas In Brief
  • GPT-4 simplifies language model training by enabling conversational training, making traditional natural language understanding approaches obsolete and revolutionizing knowledge management.
  • GPT-4’s low-shot training capabilities pave the way for democratizing AI, eliminating the need for specialized training teams and linguists.
  • The combination of GPT-4 with no-code/low-code development tools empowers enterprises to leverage generative AI for automation and improved customer and employee interactions while accelerating the creation of intelligent digital workers.

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