Flag

We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Get exclusive access to thought-provoking articles, bonus podcast content, and cutting-edge whitepapers. Become a member of the UX Magazine community today!

Home ›› Android ›› In Conversation with Sergio Nouvel

In Conversation with Sergio Nouvel

by Danny Bluestone
1 min read
Share this post on
Tweet
Share
Post
Share
Email
Print

Save

We talk with Sergio Nouvel—co-founder of Continuum in Lima, Peru—author of our very popular and very controversial article, “Why Web Design is Dead.”

Just yesterday I had the chance to talk with Sergio Nouvel, author of the very popular and very convtroversial UX Mag article, “Why Web Design is Dead.”

Sergio is was born in Chile and is the Co-Founder and Director of Continuum in Lima, Peru. He comes from a graphic design background and has broadened his scope of what it means to be a designer in the digital age. Here we talk about the limitations of designing for desktop, the rise of mobile, the disappearance of screens, and why web design is (or isn’t) dying. (MP3)

post authorDanny Bluestone

Danny Bluestone
Danny is the Founder and CEO of Cyber-Duck, a leading full service digital agency. Inspired by fusing creative, technical, and marketing expertise into a superior user experience, he established the agency in 2005. Now, they work internationally with global brands including Cancer Research Technology, The EU, and Arsenal FC. Leading Cyber-Duck, Danny continues to refine their accredited design process, drawing on lean and agile management methodologies, alongside creative R&D. He enjoys sharing expertise with enterprise, UX, and technology communities, including the UKTI, UX London, and UXPA. His digital insights have been featured in UX Magazine, Econsultancy, and Smashing Magazine.

Tweet
Share
Post
Share
Email
Print

Related Articles

Learn how understanding user emotions can create intuitive, supportive designs that build trust and loyalty.

Article by Pavel Bukengolts
The Role of Emotion in UX: Embracing Emotionally Intelligent Design
  • The article emphasizes that emotionally intelligent design is key to creating meaningful UX that satisfies users and drives business success.
  • It shows how understanding users’ emotions — through research, empathy mapping, journey mapping, and service blueprinting — can reveal hidden needs and shape more intuitive, reassuring digital experiences.
  • The piece argues that embedding empathy and emotional insights into design strengthens user engagement, loyalty, and overall satisfaction.
Share:The Role of Emotion in UX: Embracing Emotionally Intelligent Design
5 min read

As AI takes on more of the solution work, the real craft of design shifts to how we frame the problem. This piece explores why staying with uncertainty and resisting the urge to rush to answers may be a designer’s most powerful skill.

Article by Morteza Pourmohamadi
The Frame, the Illusion, and the Brief
  • The article highlights that as AI takes over more of the solution work, the designer’s true craft lies in framing the problem rather than rushing to solve it.
  • It shows how cognitive biases like the need for closure or action bias can distort our perception, making careful problem framing essential for clarity and creativity.
  • The piece argues that framing is itself a design act — a practice of staying with uncertainty long enough to cultivate shared understanding and more meaningful outcomes.
Share:The Frame, the Illusion, and the Brief
3 min read

UX isn’t just about screens — it’s about feelings. This article explores why the future of UX depends on blending artificial and emotional intelligence to create truly human experiences.

Article by Krystian M. Frahn
UX is More Than Screens: The Art of Designing Emotions
  • The article shows how Steve Jobs’ shift from “form follows function” to “form follows emotion” transformed design into a deeply human practice centered on empathy.
  • It explains that emotions drive perception, usability, and loyalty — making emotional intelligence essential to meaningful user experiences.
  • The piece argues that the future of UX lies in uniting artificial and emotional intelligence to create technology that feels truly human.
Share:UX is More Than Screens: The Art of Designing Emotions
6 min read

Join the UX Magazine community!

Stay informed with exclusive content on the intersection of UX, AI agents, and agentic automation—essential reading for future-focused professionals.

Hello!

You're officially a member of the UX Magazine Community.
We're excited to have you with us!

Thank you!

To begin viewing member content, please verify your email.

Tell us about you. Enroll in the course.

    This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and