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Interface and Navigation Design

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How default settings are essential to providing better customer experience and diminish users’ decision fatigue.

The UX of default settings in a product
  • Default settings play a much bigger role in our experience with products than we may realize.
  • Learning how to use new products might be strenuous and this is often aggravated by decision fatigue experienced by users.
  • By providing pre-selected values default settings ease customers experience and eliminate the inconvenience of wasting time on selecting all the preferences autonomously

Read the full article to learn more about how to design for default settings.

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How adopting maximalist design can differentiate a brand and help users to identify with it.

User Experience— ‘Less is More’ vs ‘More is More’
  • In contrast to minimalism, maximalism in UX is characterised by the use of multiple colours, patterns, images, forms, etc. Its motto is “more is more”.
  • Numerous brands adopt a minimalist approach as they consider that it can simplify users’ navigation.
  • However, maximalist design can also improve overall UX and make a brand stand out among competitors.
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When deciding on your app’s login method, choosing between security and user convenience is a balancing act. Here are best practice login options and their metrics.

App login design: Choosing the right user login option for your app
  • When deciding on your app’s login method, choosing between security and user convenience is somewhat of a balancing act. This article explores some options and the pros and cons of each.

  • There are 4 common options to consider when designing an app login screen: an email with password login and registration UX, social and third-party login UX, mobile login and registration UX, multi-factor login and registration UX.

    • Password login. Passwords are common but it can be hard for the user to remember all passwords. That is why security breaches could be caused by using password managers and using the same password for various apps/sites.
    • Social login and third-party login. Users are grateful for having one less password to memorize, and developers happy with high conversions and all the data they receive asses to. This method is mobile-friendly and free to use. But developers have to rely on the 3rd party security and expect to lose users who do not trust social media.
    • Mobile number login. The mobile number tends to be a much more unique identifier, and this method doesn’t require the user to remember passwords. On the other side, mobile numbers could change, and migrating accounts becomes complicated.
    • Multi-factor authentication (MFA). Its main strength is security. You can find temporary pins, third-party authenticator apps, retina, biometrics, or fingerprint, among MFA methods. Often, it requires a second device that can be stolen.

    Read the full article for a more in-depth breakdown of each login option.

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8 design recommendations for search bar & autosuggest patterns

Best Practices: Designing autosuggest experiences
Here are some best practices recommended for the search bar & autosuggest patterns based on the analysis of user-typed queries & query formulation from about 50+ search bars.
  1. Scoping. Allow scoping if your app has multiple types of entities. Please note that scoping is not a mandatory step in the search workflow. It is only used to aid faster contextual suggestions.
  2. Autocomplete. Add Autocomplete as the top suggested item.
  3. Advanced Search. Give advanced search capabilities if your website/app has a huge volume of information and a dedicated search results page.
  4. Recent Searches. Always present recent search queries, especially in Zero State. To ensure high-quality suggestions in zero states, it’s better to have a threshold. It means a query needs to be executed several times before it ends up as a potential suggested term.
  5. Shorter suggestion lists. Limit suggestions to less than 10 list items. It is also recommended to avoid using the scroll paradigm in search suggestions.
  6. Grouping Suggestions. Always add labels and visual grouping for diverse information types.
  7. Enable conversations. Introduce conversational search experiences. Leveraging NL models to introduce voice inputs and question-answer framework can save a lot of time.
  8. Autocorrect & Clear queries. Assist with typos, erase queries, and suggestions. Additionally, provide users with an option to clear their search results in the search bar and equip them to remove their previous searches.
Read the full article below to get a breakdown of each of these best practices and learn about the research and concepts behind them. 
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In this article, we’ll look at how some top SaaS companies deflect user cancellations and keep churn rates in the green.

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An exploration of the growing importance of voice user interfaces and the impact on information architecture

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