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Interface and Navigation Design

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User Experience— ‘Less is More’ vs ‘More is More’

  • Interface and Navigation Design

How adopting maximalist design can differentiate a brand and help users to identify with it.

Article by Catriona Campbell
IDEAS IN BRIEF
User Experience— ‘Less is More’ vs ‘More is More’
  • In contrast to minimalism, maximalism in UX is characterised by the use of multiple colours, patterns, images, forms, etc. Its motto is “more is more”.
  • Numerous brands adopt a minimalist approach as they consider that it can simplify users’ navigation.
  • However, maximalist design can also improve overall UX and make a brand stand out among competitors.
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3 min read

App login design: Choosing the right user login option for your app

  • Accessibility, Customer Experience, Design, Form design, Interaction Design, Interface and Navigation Design, Psychology and Human Behavior

When deciding on your app’s login method, choosing between security and user convenience is a balancing act. Here are best practice login options and their metrics.

Article by Joseph Russell
IDEAS IN BRIEF
App login design: Choosing the right user login option for your app

  • When deciding on your app’s login method, choosing between security and user convenience is somewhat of a balancing act. This article explores some options and the pros and cons of each.

  • There are 4 common options to consider when designing an app login screen: an email with password login and registration UX, social and third-party login UX, mobile login and registration UX, multi-factor login and registration UX.

    • Password login. Passwords are common but it can be hard for the user to remember all passwords. That is why security breaches could be caused by using password managers and using the same password for various apps/sites.
    • Social login and third-party login. Users are grateful for having one less password to memorize, and developers happy with high conversions and all the data they receive asses to. This method is mobile-friendly and free to use. But developers have to rely on the 3rd party security and expect to lose users who do not trust social media.
    • Mobile number login. The mobile number tends to be a much more unique identifier, and this method doesn’t require the user to remember passwords. On the other side, mobile numbers could change, and migrating accounts becomes complicated.
    • Multi-factor authentication (MFA). Its main strength is security. You can find temporary pins, third-party authenticator apps, retina, biometrics, or fingerprint, among MFA methods. Often, it requires a second device that can be stolen.

    Read the full article for a more in-depth breakdown of each login option.

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9 min read

Best Practices: Designing autosuggest experiences

  • Accessibility, Customer Experience, Interaction Design, Interface and Navigation Design

8 design recommendations for search bar & autosuggest patterns

Article by Pranava Tandra
IDEAS IN BRIEF
Best Practices: Designing autosuggest experiences
Here are some best practices recommended for the search bar & autosuggest patterns based on the analysis of user-typed queries & query formulation from about 50+ search bars.
  1. Scoping. Allow scoping if your app has multiple types of entities. Please note that scoping is not a mandatory step in the search workflow. It is only used to aid faster contextual suggestions.
  2. Autocomplete. Add Autocomplete as the top suggested item.
  3. Advanced Search. Give advanced search capabilities if your website/app has a huge volume of information and a dedicated search results page.
  4. Recent Searches. Always present recent search queries, especially in Zero State. To ensure high-quality suggestions in zero states, it’s better to have a threshold. It means a query needs to be executed several times before it ends up as a potential suggested term.
  5. Shorter suggestion lists. Limit suggestions to less than 10 list items. It is also recommended to avoid using the scroll paradigm in search suggestions.
  6. Grouping Suggestions. Always add labels and visual grouping for diverse information types.
  7. Enable conversations. Introduce conversational search experiences. Leveraging NL models to introduce voice inputs and question-answer framework can save a lot of time.
  8. Autocorrect & Clear queries. Assist with typos, erase queries, and suggestions. Additionally, provide users with an option to clear their search results in the search bar and equip them to remove their previous searches.
Read the full article below to get a breakdown of each of these best practices and learn about the research and concepts behind them. 
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6 min read

10 cancellation flow examples and why they work

  • Customer Experience, Design, Design Theory, Empathy, Form design, Human factors, Interaction Design, Interface and Navigation Design

In this article, we’ll look at how some top SaaS companies deflect user cancellations and keep churn rates in the green.

Article by Benjamin Brandall
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14 min read

Is Voice UI the future of user experience design?

  • Conversational Design, Customer Experience, Defining AI, Human factors, Interaction Design, Interface and Navigation Design, Voice & Natural Language

An exploration of the growing importance of voice user interfaces and the impact on information architecture

Article by Katie Richmond
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6 min read

Onboarding: Best Move for User Retention in Mobile Apps

  • Android, Apple, Customer Experience, Empathy, Interface and Navigation Design, Mobile Applications, Onboarding

The onboarding process can impact your app’s success crucially. There are several onboarding best practices we suggest you keep in mind.

Article by Olga Kimalana
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4 min read
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