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Information Design and Architecture

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Consistency is helpful as a tool for designing user-friendly experiences. Until it isn’t.

Article by Robert Stribley
The Tyranny of Consistency

The article critically examines the role of consistency in design. It argues for a nuanced approach that prioritizes clarity and user experience over strict adherence to consistency norms.

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5 min read
A case study on how Booking.com leveled up its UX through trial and error.
Article by Noa Barbiro
Introducing Voice Search Experience at Booking.com
  • The author demonstrates the showcase of introducing a voice search experience at one of the global online travel companies – Booking.com.
  • The article leads us through every stage of shipping a product using machine learning and a new UX and interaction:
    • A product discovery process for user requirements led to the initial step in creating conversational interaction and prioritizing MVP features.
    • After that, the team matched the list of software and algorithmic parts to either already-existing or yet-to-be-built capabilities.
    • The next step is to establish a taxonomy of relevant user journeys and intents (actions we should support and map to the appropriate app screens and inputs).
    • The design and initial interface for the app’s home screen were created as the final step to enable users to conduct any post-booking or search action using voice commands.
  • There is always room for improvement when introducing an innovative experience. Constant work in research and development is a key to a smoother and more individualized experience through a better understanding of intents.
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7 min read
Introducing Voice Search Experience at Booking.com

A deep dive into the map apps rivalry.

Article by Peter Ramsey
Apple Maps vs Google Maps
  • Apple and Google have battled for control of the map applications market for almost ten years. The article provides an illustration of the advantages and disadvantages of each app.
  • The success of Google Maps can be explained by the following aspects:
    • The breadth of data.
    • Better сontextualization of data.
    • Reliability partners for sourcing data.
    • Accuracy of routes and shortcuts for pedestrians.
  • Nevertheless, Apple has some strong features, especially when it comes to handling stressful situations (e.g. calming and very human narration, detailed parking location information).
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7 min read
Apple Maps vs Google Maps

At a time when designs are constantly changing, it is important that UI/UX designers understand and focus on the main principles of design. And information architecture might be just the thing to focus on.

Article by Alanna Bent
The Importance of IA in UX Design
  • When focusing on ways a user interacts with design, information architecture is one of the things you need to pay attention to.
  • The article covers:
    • Basis of Information Architecture within Design
    • Relevance of Information Ecology
    • Incorporation of IA in UX Designs
  • As UX designers, incorporating information architecture into your designs is vital in creating a positive user experience.
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5 min read
The-importance-of-IA-in-UX-design

Why is Amazon so addictive? One important point to consider is Amazon Prime is a predictable, expected and usable product.

Article by Gen Ariella
Share:Usability, Accessibility, and Ethics — Amazon Prime
4 min read
Prime_ArticleImage

Designing simple to use and understand products is not easy, but its a way to go, and there are quick ways to move towards simplicity.

Article by Taras Bakusevych
Share:How to Simplify Your Design
10 min read
ArticleImageSimplifyDesigns

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