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Information Design and Architecture

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A case study on how Booking.com leveled up its UX through trial and error.
Introducing Voice Search Experience at Booking.com
  • The author demonstrates the showcase of introducing a voice search experience at one of the global online travel companies – Booking.com.
  • The article leads us through every stage of shipping a product using machine learning and a new UX and interaction:
    • A product discovery process for user requirements led to the initial step in creating conversational interaction and prioritizing MVP features.
    • After that, the team matched the list of software and algorithmic parts to either already-existing or yet-to-be-built capabilities.
    • The next step is to establish a taxonomy of relevant user journeys and intents (actions we should support and map to the appropriate app screens and inputs).
    • The design and initial interface for the app’s home screen were created as the final step to enable users to conduct any post-booking or search action using voice commands.
  • There is always room for improvement when introducing an innovative experience. Constant work in research and development is a key to a smoother and more individualized experience through a better understanding of intents.
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7 min read
Introducing Voice Search Experience at Booking.com

A deep dive into the map apps rivalry.

Apple Maps vs Google Maps
  • Apple and Google have battled for control of the map applications market for almost ten years. The article provides an illustration of the advantages and disadvantages of each app.
  • The success of Google Maps can be explained by the following aspects:
    • The breadth of data.
    • Better сontextualization of data.
    • Reliability partners for sourcing data.
    • Accuracy of routes and shortcuts for pedestrians.
  • Nevertheless, Apple has some strong features, especially when it comes to handling stressful situations (e.g. calming and very human narration, detailed parking location information).
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7 min read
Apple Maps vs Google Maps

At a time when designs are constantly changing, it is important that UI/UX designers understand and focus on the main principles of design. And information architecture might be just the thing to focus on.

The Importance of IA in UX Design
  • When focusing on ways a user interacts with design, information architecture is one of the things you need to pay attention to.
  • The article covers:
    • Basis of Information Architecture within Design
    • Relevance of Information Ecology
    • Incorporation of IA in UX Designs
  • As UX designers, incorporating information architecture into your designs is vital in creating a positive user experience.
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5 min read
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Why is Amazon so addictive? One important point to consider is Amazon Prime is a predictable, expected and usable product.

Share:Usability, Accessibility, and Ethics — Amazon Prime
4 min read

Digital animation is integral in app design, often displayed through icons that were clicked. The customers barely notice, but it makes the app experience more delightful

Share:Enhance your digital design creation with simple motion graphics
3 min read

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