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Information Design and Architecture

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Introducing Voice Search Experience at Booking.com

  • Consumer products, Contextual User Studies, Customer Experience, Information Design and Architecture, Interaction Design, Product design, Product Releases and Redesigns, Usability, Voice & Natural Language
A case study on how Booking.com leveled up its UX through trial and error.
IDEAS IN BRIEF
Introducing Voice Search Experience at Booking.com
  • The author demonstrates the showcase of introducing a voice search experience at one of the global online travel companies – Booking.com.
  • The article leads us through every stage of shipping a product using machine learning and a new UX and interaction:
    • A product discovery process for user requirements led to the initial step in creating conversational interaction and prioritizing MVP features.
    • After that, the team matched the list of software and algorithmic parts to either already-existing or yet-to-be-built capabilities.
    • The next step is to establish a taxonomy of relevant user journeys and intents (actions we should support and map to the appropriate app screens and inputs).
    • The design and initial interface for the app’s home screen were created as the final step to enable users to conduct any post-booking or search action using voice commands.
  • There is always room for improvement when introducing an innovative experience. Constant work in research and development is a key to a smoother and more individualized experience through a better understanding of intents.
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7 min read
Introducing Voice Search Experience at Booking.com

Apple Maps vs Google Maps

  • Accessibility, Apple, Apple iOS, Consumer products, Contextual User Studies, Customer Experience, Data visualization, Design, Google, Information Design and Architecture, iPhone, Location-Based Services, Mobile Applications, Mobile Technology, Things UX People Like, Usability, Visual Design

A deep dive into the map apps rivalry.

IDEAS IN BRIEF
Apple Maps vs Google Maps
  • Apple and Google have battled for control of the map applications market for almost ten years. The article provides an illustration of the advantages and disadvantages of each app.
  • The success of Google Maps can be explained by the following aspects:
    • The breadth of data.
    • Better сontextualization of data.
    • Reliability partners for sourcing data.
    • Accuracy of routes and shortcuts for pedestrians.
  • Nevertheless, Apple has some strong features, especially when it comes to handling stressful situations (e.g. calming and very human narration, detailed parking location information).
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7 min read
Apple Maps vs Google Maps

The Importance of IA in UX Design

  • Customer Experience, Design, Design Theory, Design Tools and Software, Information Design and Architecture, Usability, UX Education, UX Magazine

At a time when designs are constantly changing, it is important that UI/UX designers understand and focus on the main principles of design. And information architecture might be just the thing to focus on.

IDEAS IN BRIEF
The Importance of IA in UX Design
  • When focusing on ways a user interacts with design, information architecture is one of the things you need to pay attention to.
  • The article covers:
    • Basis of Information Architecture within Design
    • Relevance of Information Ecology
    • Incorporation of IA in UX Designs
  • As UX designers, incorporating information architecture into your designs is vital in creating a positive user experience.
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5 min read
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Usability, Accessibility, and Ethics — Amazon Prime

  • Accessibility, Content Strategy, Customer Experience, Information Design and Architecture, Interaction Design, Usability

Why is Amazon so addictive? One important point to consider is Amazon Prime is a predictable, expected and usable product.

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4 min read

Enhance your digital design creation with simple motion graphics

  • Design, Design Theory, Design Tools and Software, Information Design and Architecture, Interaction Design, Interface and Navigation Design

Digital animation is integral in app design, often displayed through icons that were clicked. The customers barely notice, but it makes the app experience more delightful

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3 min read

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