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Unleashing the Power of Design Thinking: A Sustainable Journey Towards Business Innovation

  • Apple, Design Theory, The rise of design
Article by Sreya Majumdar
IDEAS IN BRIEF
Unleashing the Power of Design Thinking: A Sustainable Journey Towards Business Innovation
  • The article explores Design Thinking’s transformative role in business innovation, using Apple’s case as a prime example, and introduces a forward-looking sustainable framework for assessing innovation.
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3 min read

Vision Is Not About The Goggles; It Is About A New Way Of Looking

  • Apple, Apple iOS, New and Emerging Technologies, Technology

What is the meaning of the introduction of the Vision Pro device and Vision OS? After a week of reflection, and reading about experiences, I like to do a take here.

Article by Iskander Smit
IDEAS IN BRIEF
Vision Is Not About The Goggles; It Is About A New Way Of Looking
  • The article discusses the introduction of Apple’s Vision Pro and Vision OS, highlighting their significance in shaping a new relationship with technology through a synthetic layer that enhances vision.
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6 min read

What I Learned as a Product Designer at Apple

  • Apple, Consumer products, Conversational Design, Design, Mobile Technology, Product design, The rise of design
Article by Andrea Pacheco
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What I Learned as a Product Designer at Apple
  • In this article, the author reflects on their experience as a product designer at Apple and shares valuable lessons they learned in areas such as effective communication, storytelling, trusting instincts, and embracing simplicity, among others.
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8 min read

Apple Maps vs Google Maps

  • Accessibility, Apple, Apple iOS, Consumer products, Contextual User Studies, Customer Experience, Data visualization, Design, Google, Information Design and Architecture, iPhone, Location-Based Services, Mobile Applications, Mobile Technology, Things UX People Like, Usability, Visual Design

A deep dive into the map apps rivalry.

Article by Peter Ramsey
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Apple Maps vs Google Maps
  • Apple and Google have battled for control of the map applications market for almost ten years. The article provides an illustration of the advantages and disadvantages of each app.
  • The success of Google Maps can be explained by the following aspects:
    • The breadth of data.
    • Better сontextualization of data.
    • Reliability partners for sourcing data.
    • Accuracy of routes and shortcuts for pedestrians.
  • Nevertheless, Apple has some strong features, especially when it comes to handling stressful situations (e.g. calming and very human narration, detailed parking location information).
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7 min read
Apple Maps vs Google Maps

Onboarding: Best Move for User Retention in Mobile Apps

  • Android, Apple, Customer Experience, Empathy, Interface and Navigation Design, Mobile Applications, Onboarding

The onboarding process can impact your app’s success crucially. There are several onboarding best practices we suggest you keep in mind.

Article by Olga Kimalana
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4 min read

5 UX Fundamentals of iOS 9

  • Apple, Apple iOS, Consumer products, Customer Experience, Design, Gestures, Human factors, Input devices, Interaction Design, Interface and Navigation Design, iPad, iPhone, Mobile Applications, Mobile Technology, Product design, Technology, Touch

By adding a host of updates to iOS 9, Apple is taking great strides in making its devices easier to use.

Article by Jaykishan Panchal
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8 min read
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