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A deep dive into the map apps rivalry.

Apple Maps vs Google Maps
  • Apple and Google have battled for control of the map applications market for almost ten years. The article provides an illustration of the advantages and disadvantages of each app.
  • The success of Google Maps can be explained by the following aspects:
    • The breadth of data.
    • Better сontextualization of data.
    • Reliability partners for sourcing data.
    • Accuracy of routes and shortcuts for pedestrians.
  • Nevertheless, Apple has some strong features, especially when it comes to handling stressful situations (e.g. calming and very human narration, detailed parking location information).
Share:Apple Maps vs Google Maps
7 min read
Apple Maps vs Google Maps

The onboarding process can impact your app’s success crucially. There are several onboarding best practices we suggest you keep in mind.

Share:Onboarding: Best Move for User Retention in Mobile Apps
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By adding a host of updates to iOS 9, Apple is taking great strides in making its devices easier to use.

Share:5 UX Fundamentals of iOS 9
8 min read

A slew of bad real-world experiences with an airline known for it’s digital savvy remind us that experience design goes well beyond what’s on the screen.

Share:Only Paying Attention to Your Website and App? Your UX Probably Sucks
6 min read

The Internet of Things is likely to remain an abstraction to users until it can demonstrate real value … like Sphero’s BB-8 Star Wars toy.

Share:Samsung’s New IoT Hub or an App-Controlled Star Wars Droid?
3 min read

Fast-casual dining giant Panera Bread has given some of their restaurants an experience design overhaul that racks up more hits than misses.

Share:The Pleasures and Pain-Points of Panera 2.0
6 min read

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