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A deep dive into the map apps rivalry.

Apple Maps vs Google Maps
  • Apple and Google have battled for control of the map applications market for almost ten years. The article provides an illustration of the advantages and disadvantages of each app.
  • The success of Google Maps can be explained by the following aspects:
    • The breadth of data.
    • Better сontextualization of data.
    • Reliability partners for sourcing data.
    • Accuracy of routes and shortcuts for pedestrians.
  • Nevertheless, Apple has some strong features, especially when it comes to handling stressful situations (e.g. calming and very human narration, detailed parking location information).
Share:Apple Maps vs Google Maps
7 min read
Apple Maps vs Google Maps

Mobile apps are undoubtedly the future—with conversational AI at the center of their development

Share:Is Conversational AI the Future of Mobile Apps?
8 min read

By adding a host of updates to iOS 9, Apple is taking great strides in making its devices easier to use.

Share:5 UX Fundamentals of iOS 9
8 min read

Task-based testing provides an approach that allows companies to gather both quantitative and qualitative feedback from a target audience.

Share:Understanding Your App
5 min read

UX Magazine contributors give us their predictions for the trends and developments that will shape experience design in 2016.

Share:The Top UX Predictions for 2016
15 min read

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