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Product design

My story of how I dived deep into UX when creating soft toys from scratch without even realising that…

Article by Anastasia Damanchuk
The Parallel Journey of Physical Product Design and UX/UI Design
  • The article highlights the author’s realization of the parallels between physical product design, particularly in the creation of soft toys, and UX/UI design, showcasing how principles like research, prototyping, teamwork, and empathy are fundamental to both domains.
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3 min read
Article by Ignacio Parietti
Why Championing Product Design Consultants When I’m the One in Charge of Design?
  • The article discusses the strategic advantages of championing product design consultants in the ever-evolving field of user experience design highlighting the benefits of external expertise.
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4 min read
Article by Andrea Pacheco
What I Learned as a Product Designer at Apple
  • In this article, the author reflects on their experience as a product designer at Apple and shares valuable lessons they learned in areas such as effective communication, storytelling, trusting instincts, and embracing simplicity, among others.
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8 min read

If you’re a fan of cartoons, you’ve probably seen that moment when the main character has a great idea, and a lightbulb turns on in their brain. Or maybe a genius plan falls into place. Well, “aha moments” aren’t just for cartoon characters. Businesses need them too.

Article by Adam Fard
Manufacturing “Aha Moments” For Your Users
  • An “aha moment” is the moment your users realize the value your product provides. The author suggests that finding the “aha moment” for your product starts with user interviews and usability testing to understand your users’ habits, priorities, and wants.
  • According to the author, to facilitate the “aha moment” for your users, you should focus on:
    • Onboarding;
    • Personalization;
    • Removing barriers or bottlenecks in the user experience.
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7 min read

Addressing these 3 fundamental psychological needs in our products increases user motivation and well-being. Users will be more engaged and more likely to use our designs.

Article by Tanner Kohler
Autonomy, Relatedness, and Competence in UX Design
  • The self-determination theory explains how three basic psychological needs — autonomy, relatedness, and competence — drive human motivation:
    • Autonomy: Users value products they can customize to their needs and preferences.
    • Relatedness: Products that relate to users’ needs and perspectives strengthen relationships and increase satisfaction.
    • Competence: Clear and compelling design helps users become competent using the system, leading to positive outcomes.
  • When it’s challenging to accommodate autonomy, relatedness, and competence in a single design, testing with potential users can help determine which need is the most important.
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11 min read
Striking the right balance between inspiration and innovation might be hard. Let’s explore how to effectively get inspiration from others without losing that magic spark, including some do’s and don’ts along the way.
Article by Peter Ramsey
Copying Designs Doesn’t Work, And Here’s Why
  • The author speculates on the right balance between drawing inspiration from existing designs and creating original work and provides some do’s and don’ts of implementing inspiration.
  • Copying another’s design may result in losing the key elements that make it work, making it difficult to replicate the original experience.
  • Designers can use inspiration as a starting point rather than a destination to fuel creativity.
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6 min read

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