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Article by Andrea Pacheco
What I Learned as a Product Designer at Apple
  • In this article, the author reflects on their experience as a product designer at Apple and shares valuable lessons they learned in areas such as effective communication, storytelling, trusting instincts, and embracing simplicity, among others.
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8 min read

There are many ways for game UX designers to break into this multibillion-dollar industry. Using her 14 years of video game UX expertise, designer Pam Nicholls shares how.

Article by Pam Nicholls
Play Is the Point: How UX Designers Can Break Into the Gaming Industry
  • The video game industry is worth billions of dollars, and more game studios are incorporating UX specialists into the development process.
  • The role of a UX designer in the gaming industry depends on the platform: console, mobile, or PC.
  • UX designers can bring value to the development process by introducing players to the game, promoting inclusive design, and balancing game monetization and UX.
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11 min read

As a fundamental requirement for creating optimized UX, user testing for mobile apps is no different to user testing for any other product. 

Article by Joe Bland
Tips and Tricks for Mastering the Art of Mobile App User Testing
  • The article explores the optimal procedure of conducting mobile user testing effectively.
  • The key steps of mobile app user testing include:
    • Defining your target audiences;
    • Selecting an appropriate mobile user testing method;
    • Creating a mobile app user testing plan;
    • Identifying the key metrics to track;
    • Choosing mobile application user testing tools;
    • Recruiting participants and running user testing sessions;
    • Observing and documenting user behavior;
    • Analyzing the user testing results.
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12 min read

A deep dive into the map apps rivalry.

Article by Peter Ramsey
Apple Maps vs Google Maps
  • Apple and Google have battled for control of the map applications market for almost ten years. The article provides an illustration of the advantages and disadvantages of each app.
  • The success of Google Maps can be explained by the following aspects:
    • The breadth of data.
    • Better сontextualization of data.
    • Reliability partners for sourcing data.
    • Accuracy of routes and shortcuts for pedestrians.
  • Nevertheless, Apple has some strong features, especially when it comes to handling stressful situations (e.g. calming and very human narration, detailed parking location information).
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7 min read
Apple Maps vs Google Maps

Everything you need to know about what makes a button great.

Article by Domas Markevicius
Designing the Perfect Button
  • Buttons are one of the main UI elements in interactive design and most businesses measure their success by button clicks.
  • The author covers the principles for a good button design at Wix:
    • Making a button clear
    • Making a button findable
    • Making a button identifiable
    • Maintaining clear, predictable and simple text
    • Using single icon buttons with caution
    • Minding hierarchy and emphasis
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6 min read
Designing-the-perfect-button

Walk through the process of designing for hierarchy and learn its main challenges.

Article by Tornike Kurdadze
Case study: Category hierarchy
  • Since choosing categories while filtering the content out can be complex and monotonous, it’s crucial to provide categories and subcategories in a visually appealing way.
  • Tornike Kurdadze, Flutter Engineer at Netguru, found a solution for the eCommerce app with multi-levels (about 5 of categories)
  • During testing and research, the author found that when creating hierarchical categories, there are several things to keep in mind:
    • Users should be able to see the path of his/her current selection
    • Users should be able to return to the parent or any descendant category easily
    • Child categories should be different from the parent one
    • Users should not have to scroll a lot
    • Users should be able to search with keywords
    • The overall interface should be smooth and intuitive
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3 min read
Case-study_-Category-hierarchy-article-image

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