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Apple Maps vs Google Maps

  • Accessibility, Apple, Apple iOS, Consumer products, Contextual User Studies, Customer Experience, Data visualization, Design, Google, Information Design and Architecture, iPhone, Location-Based Services, Mobile Applications, Mobile Technology, Things UX People Like, Usability, Visual Design

A deep dive into the map apps rivalry.

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Apple Maps vs Google Maps
  • Apple and Google have battled for control of the map applications market for almost ten years. The article provides an illustration of the advantages and disadvantages of each app.
  • The success of Google Maps can be explained by the following aspects:
    • The breadth of data.
    • Better сontextualization of data.
    • Reliability partners for sourcing data.
    • Accuracy of routes and shortcuts for pedestrians.
  • Nevertheless, Apple has some strong features, especially when it comes to handling stressful situations (e.g. calming and very human narration, detailed parking location information).
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7 min read
Apple Maps vs Google Maps

Designing the Perfect Button

  • 3D Graphics and Interfaces, Accessibility, Behavioral Science, Customer Experience, Design, Design Tools and Software, Interaction Design, Interface and Navigation Design, Mobile Applications, Mobile Technology, Motion and Animation, Usability, UX Education, UX Magazine

Everything you need to know about what makes a button great.

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Designing the Perfect Button
  • Buttons are one of the main UI elements in interactive design and most businesses measure their success by button clicks.
  • The author covers the principles for a good button design at Wix:
    • Making a button clear
    • Making a button findable
    • Making a button identifiable
    • Maintaining clear, predictable and simple text
    • Using single icon buttons with caution
    • Minding hierarchy and emphasis
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6 min read
Designing-the-perfect-button

Case study: Category hierarchy

  • Customer Experience, Design, Design Tools and Software, Mobile Applications, Mobile Technology, Usability, UX Magazine

Walk through the process of designing for hierarchy and learn its main challenges.

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Case study: Category hierarchy
  • Since choosing categories while filtering the content out can be complex and monotonous, it’s crucial to provide categories and subcategories in a visually appealing way.
  • Tornike Kurdadze, Flutter Engineer at Netguru, found a solution for the eCommerce app with multi-levels (about 5 of categories)
  • During testing and research, the author found that when creating hierarchical categories, there are several things to keep in mind:
    • Users should be able to see the path of his/her current selection
    • Users should be able to return to the parent or any descendant category easily
    • Child categories should be different from the parent one
    • Users should not have to scroll a lot
    • Users should be able to search with keywords
    • The overall interface should be smooth and intuitive
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3 min read
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Is Conversational AI the Future of Mobile Apps?

  • Accessibility, Android, Apple iOS, Artificial Intelligence, Business Value and ROI, Conversational Design, Customer Experience, Design Tools and Software, iPhone, Mobile Applications, Mobile Technology

Mobile apps are undoubtedly the future—with conversational AI at the center of their development

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8 min read

Are You Ready to Give Your Customers an Omni-Channel Experience?

  • Business Value and ROI, Content and Copy, Customer Experience, Design, Internal Company Dynamics, Mobile Applications, Mobile Technology, New and Emerging Technologies, Ubiquitous Computing

Five questions to answer when building your omni-channel customer experience.

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6 min read

Behind the design: Building a seamless experience to request a ride for others

  • Automotive, Business Value and ROI, Consumer products, Contextual User Studies, Design, Interface and Navigation Design, Mobile Applications, Mobile Technology, Product design, Product Releases and Redesigns

A conversation with Lyft Product Designer Kyo Kim

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14 min read

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