Mobile Technology

As technology becomes more sophisticated and intertwined with our daily lives, customers will seek proactive experiences that anticipate and satisfy their needs.

Combining eye-tracking data with conventional usability studies can give you unparalleled insight into how to better guide user attention and refine their experience.

Looking to philosopher Albert Borgmann and the wood-burning stove, we see that the Internet of Things must create meaningful interactions in order to succeed.

Accounting for cue, reaction, evaluation, ability, and timing in your design process can help spur your users into action.