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Case study: Category hierarchy

  • Customer Experience, Design, Design Tools and Software, Mobile Applications, Mobile Technology, Usability, UX Magazine

Walk through the process of designing for hierarchy and learn its main challenges.

IDEAS IN BRIEF
Case study: Category hierarchy
  • Since choosing categories while filtering the content out can be complex and monotonous, it’s crucial to provide categories and subcategories in a visually appealing way.
  • Tornike Kurdadze, Flutter Engineer at Netguru, found a solution for the eCommerce app with multi-levels (about 5 of categories)
  • During testing and research, the author found that when creating hierarchical categories, there are several things to keep in mind:
    • Users should be able to see the path of his/her current selection
    • Users should be able to return to the parent or any descendant category easily
    • Child categories should be different from the parent one
    • Users should not have to scroll a lot
    • Users should be able to search with keywords
    • The overall interface should be smooth and intuitive
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Is Conversational AI the Future of Mobile Apps?

  • Accessibility, Android, Apple iOS, Artificial Intelligence, Business Value and ROI, Conversational Design, Customer Experience, Design Tools and Software, iPhone, Mobile Applications, Mobile Technology

Mobile apps are undoubtedly the future—with conversational AI at the center of their development

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8 min read

Are You Ready to Give Your Customers an Omni-Channel Experience?

  • Business Value and ROI, Content and Copy, Customer Experience, Design, Internal Company Dynamics, Mobile Applications, Mobile Technology, New and Emerging Technologies, Ubiquitous Computing

Five questions to answer when building your omni-channel customer experience.

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6 min read

Behind the design: Building a seamless experience to request a ride for others

  • Automotive, Business Value and ROI, Consumer products, Contextual User Studies, Design, Interface and Navigation Design, Mobile Applications, Mobile Technology, Product design, Product Releases and Redesigns

A conversation with Lyft Product Designer Kyo Kim

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14 min read

UI/UX case study: How can Venmo streamline group payments?

  • Consumer products, Content Strategy, Customer Experience, Design, Form design, Mobile Applications, Mobile Technology, Product design

With over 40 million users, Venmo has mastered being an application that allows people to easily make payments and requests. However, it lacks group functionality.

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4 min read

Announcing Winners of the 2016 UX Magazine Awards!

  • Accessibility, Business UX Leaders, Consumer products, Design, Design for Experience Awards, Design Tools and Software, E-commerce, Global Products and Localization, Government and Public Services, Healthcare, Information Design and Architecture, Interface and Navigation Design, Internal Company Dynamics, Internal Company Systems and Intranets, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Personal and Professional Development, Personas, Presentations, Product Releases and Redesigns, Prototypes, Research Methods and Techniques, Software, Team Dynamics, Technology, Technology for the Common Good, The Business of UX, Usability, UX Magazine

All the winners have been chosen! Take a look.

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6 min read

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