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Mobile Technology

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How Insight from Netflix Profiles Doubled Our Conversions

  • Accessibility, Agile and Iterative Process, Design, Mobile Technology, Technology for the Common Good

Out-of-the-box design process by Gett mobile team.

Article by Moishy Neulander
IDEAS IN BRIEF
How Insight from Netflix Profiles Doubled Our Conversions
  • The article discusses how Gett, a taxi booking platform, leveraged insights from Netflix to implement a profile selection feature, significantly improving user experience and doubling business conversions.
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5 min read

The Power of Thoughtful Notifications in Apps: Less is More!

  • Accessibility, Behavioral Science, Customer Experience, Design, Empathy, Mobile Applications, Mobile Technology, Technology, Usability, UX Magazine

The evolution of notification strategies in digital apps.

Article by Pourav Raj
IDEAS IN BRIEF
The Power of Thoughtful Notifications in Apps: Less is More!
  • The article explores the evolution of notification strategies in digital apps, focusing on industry leaders like Meta (formerly Facebook) and their shift toward sending fewer, more relevant notifications.
  • The author underlines the significance of striking a balance in notification design and creating personalized, user-centric app experiences.
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2 min read
The Power of Thoughtful Notifications in Apps: Less is More!

What I Learned as a Product Designer at Apple

  • Apple, Consumer products, Conversational Design, Design, Mobile Technology, Product design, The rise of design
Article by Andrea Pacheco
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What I Learned as a Product Designer at Apple
  • In this article, the author reflects on their experience as a product designer at Apple and shares valuable lessons they learned in areas such as effective communication, storytelling, trusting instincts, and embracing simplicity, among others.
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8 min read

Play Is the Point: How UX Designers Can Break Into the Gaming Industry

  • 3D Graphics and Interfaces, Augmented Reality, Design, Gaming, Mobile Applications, Mobile Technology, Personal and Professional Development, Requirements and Specifications, Visual Design

There are many ways for game UX designers to break into this multibillion-dollar industry. Using her 14 years of video game UX expertise, designer Pam Nicholls shares how.

Article by Pam Nicholls
IDEAS IN BRIEF
Play Is the Point: How UX Designers Can Break Into the Gaming Industry
  • The video game industry is worth billions of dollars, and more game studios are incorporating UX specialists into the development process.
  • The role of a UX designer in the gaming industry depends on the platform: console, mobile, or PC.
  • UX designers can bring value to the development process by introducing players to the game, promoting inclusive design, and balancing game monetization and UX.
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11 min read

Tips and Tricks for Mastering the Art of Mobile App User Testing

  • Contextual User Studies, Interviews, Mobile Applications, Mobile Technology, Research Methods and Techniques, Research Tools and Software, User Acceptance Testing

As a fundamental requirement for creating optimized UX, user testing for mobile apps is no different to user testing for any other product. 

Article by Joe Bland
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Tips and Tricks for Mastering the Art of Mobile App User Testing
  • The article explores the optimal procedure of conducting mobile user testing effectively.
  • The key steps of mobile app user testing include:
    • Defining your target audiences;
    • Selecting an appropriate mobile user testing method;
    • Creating a mobile app user testing plan;
    • Identifying the key metrics to track;
    • Choosing mobile application user testing tools;
    • Recruiting participants and running user testing sessions;
    • Observing and documenting user behavior;
    • Analyzing the user testing results.
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12 min read

Apple Maps vs Google Maps

  • Accessibility, Apple, Apple iOS, Consumer products, Contextual User Studies, Customer Experience, Data visualization, Design, Google, Information Design and Architecture, iPhone, Location-Based Services, Mobile Applications, Mobile Technology, Things UX People Like, Usability, Visual Design

A deep dive into the map apps rivalry.

Article by Peter Ramsey
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Apple Maps vs Google Maps
  • Apple and Google have battled for control of the map applications market for almost ten years. The article provides an illustration of the advantages and disadvantages of each app.
  • The success of Google Maps can be explained by the following aspects:
    • The breadth of data.
    • Better сontextualization of data.
    • Reliability partners for sourcing data.
    • Accuracy of routes and shortcuts for pedestrians.
  • Nevertheless, Apple has some strong features, especially when it comes to handling stressful situations (e.g. calming and very human narration, detailed parking location information).
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7 min read
Apple Maps vs Google Maps
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