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ChatGPT Lifts Business Professionals’ Productivity and Improves Work Quality

  • Artificial Intelligence, Content and Copy, Contextual User Studies, Personal and Professional Development, Technology for the Common Good, UX Magazine

In a study of business professionals using ChatGPT to write business documents, task time decreased, while rated quality improved substantially.

Article by Jakob Nielsen
IDEAS IN BRIEF
ChatGPT Lifts Business Professionals’ Productivity and Improves Work Quality
  • The article discusses the accuracy and reliability concerns raised by the introduction of ChatGPT and similar AI tools based on a recent study by Shakked Noy and Whitney Zhang from MIT.
  • While there is a need to ensure the accuracy and reliability of AI-generated output, the study highlights the potential of these tools for enhancing human productivity and quality in professional settings.
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9 min read

Why I stopped letting the design speak for itself

  • Content and Copy, Customer Experience, Design, Design Theory

Good design doesn’t speak for itself. You are the best person to tell the story you create. So when the opportunity arises, tell it impressively!

Article by Hoang Nguyen
IDEAS IN BRIEF
Why I stopped letting the design speak for itself
  • Since ancient times, stories have been a useful tool to connect and convey human culture, reduce loneliness, and inspire the team by connecting the facts and create shared goals.
  • Powered by passion, designers can create great stories but often forget investing in telling them and then regret seeing them fade away.
  • Storytelling thinking helps design stand out. Through storytelling, we can put ourselves in other people’s shoes. And when we can understand what they’re going through, empathy emerges.
  • Customers or decision-makers in projects are not rational as they think; they make emotional decisions, relying on their feelings for the product.

Read the full article to get this author’s perspective on why storytelling matters in design.

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3 min read

The Problem with How Organizations are Thinking about Conversational AI – an Insider’s Guide

  • Artificial Intelligence, Behavioral Science, Business UX Leaders, Business Value and ROI, Content and Copy, Conversational Design, Customer Experience, Defining AI, Employee Experience, Interaction Design

If there’s one thing I learned over five years in an AI leadership role with a Big 4 Consulting Firm, it’s that the popular view of Conversational AI misses the point.

Article by Jordan Ratner
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12 min read

Writing Great Experience Principles – 5 Tips

  • Content and Copy, Customer Experience, Interaction Design

Experience Principles are a powerful way to shape and steer a brand’s expression. They allow better, more relevant and coherent experiences along the entire user journey.

Article by Andreas Fachner
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3 min read
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