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Experience Principles are a powerful way to shape and steer a brand’s expression. They allow better, more relevant and coherent experiences along the entire user journey.

Article by Andreas Fachner
Share:Writing Great Experience Principles – 5 Tips
3 min read

Five questions to answer when building your omni-channel customer experience.

Article by Jeff Steen
Share:Are You Ready to Give Your Customers an Omni-Channel Experience?
6 min read

Wherein a broken coffee grinder provides lessons in empathy.

Share:A Case of Accidental Anthropomorphism
3 min read
AccidentalAnthro_ArticleImage

There are 1.2 Billion teenagers in the world! And this generation of teenagers grew up in a time when technology had already become mainstream.

Article by Kristina Arezina
Share:What Teenagers Expect from Your Chatbot
4 min read
TeenagerChatbot_ArticleImage

Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

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