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Content and Copy

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Customers can’t buy from a brand they don’t notice

Article by Jennifer Clinehens
Share:Salience: The psychology of an experience you can’t ignore
5 min read
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Decoding the science behind the features that keep you binging

Article by Jennifer Clinehens
Share:How Netflix uses psychology to perfect their customer experience
4 min read
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Whether an incumbent or insurgent, it is valuable to consider the extent to which a bundle is at risk, ripe for disruption or viable to grow.

Article by Julian Connor
Share:To Bundle, or Not to Bundle: That Is the Question.
5 min read
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Being a good storyteller is why some product managers, marketers, and designers make the leap from Good to Great… and others don’t.

Article by Shahed Khalili
Share:Pixar’s Rules of Storytelling Applied to Product Managers & UX Designers
6 min read
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We need to improve on uncovering the true things that make people like movies. And we need to honor users’ expectations and provide a seamless, easy experience for them.

Article by Jake Cohn
Share:Hey, Movie Recommenders! We Need To Focus On The User’s Experience
6 min read
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Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

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