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A case study on how Booking.com leveled up its UX through trial and error.
Introducing Voice Search Experience at Booking.com
  • The author demonstrates the showcase of introducing a voice search experience at one of the global online travel companies – Booking.com.
  • The article leads us through every stage of shipping a product using machine learning and a new UX and interaction:
    • A product discovery process for user requirements led to the initial step in creating conversational interaction and prioritizing MVP features.
    • After that, the team matched the list of software and algorithmic parts to either already-existing or yet-to-be-built capabilities.
    • The next step is to establish a taxonomy of relevant user journeys and intents (actions we should support and map to the appropriate app screens and inputs).
    • The design and initial interface for the app’s home screen were created as the final step to enable users to conduct any post-booking or search action using voice commands.
  • There is always room for improvement when introducing an innovative experience. Constant work in research and development is a key to a smoother and more individualized experience through a better understanding of intents.
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7 min read
Introducing Voice Search Experience at Booking.com

A deep dive into the map apps rivalry.

Apple Maps vs Google Maps
  • Apple and Google have battled for control of the map applications market for almost ten years. The article provides an illustration of the advantages and disadvantages of each app.
  • The success of Google Maps can be explained by the following aspects:
    • The breadth of data.
    • Better сontextualization of data.
    • Reliability partners for sourcing data.
    • Accuracy of routes and shortcuts for pedestrians.
  • Nevertheless, Apple has some strong features, especially when it comes to handling stressful situations (e.g. calming and very human narration, detailed parking location information).
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7 min read
Apple Maps vs Google Maps

UX designer Asbjørn Mejlvang shows how to use Dall-E, an AI system that generates realistic visuals from a description given, to reach your design goals.

AI as an ideation tool: Dall-E outdoor baby carriage
  • The author gives a brief example of how to use Dall-E, an AI system that can produce art and realistic visuals from a description given in plain language, as a tool in the brainstorming process.
  • According to the author, the process of AI ideation is as simple as that:
    • Write a sentence.
    • Go through generated visuals.
    • Choose a direction to get the most accurate realization of your idea.
    • Receive generated variations from the selected output.
  • Traditional ideation process versus AI ideation process – the article covers how to combine them to get the best result in the most efficient way.
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2 min read
AI as an ideation tool

An interaction designer shares the lessons learned on design and user needs in emerging markets.

Designing for Today’s Behaviors and Tomorrow’s Potential
  • When designing experiences, it is essential to aim for inclusivity and accessibility since users around the world don’t have the same opportunities.
  • One way to create an inclusive experience is to embrace functionalism and opt for clear visual elements. This might include easily recognizable icons and colour schemes.
  • Because of issues like poor network coverage, digital products should be also adapted to the unpredictable environment that characterizes some of the developing countries.

Read the full article for some ideas on how to consider accessibility in digital products around the world.

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8 min read

How default settings are essential to providing better customer experience and diminish users’ decision fatigue.

The UX of default settings in a product
  • Default settings play a much bigger role in our experience with products than we may realize.
  • Learning how to use new products might be strenuous and this is often aggravated by decision fatigue experienced by users.
  • By providing pre-selected values default settings ease customers experience and eliminate the inconvenience of wasting time on selecting all the preferences autonomously

Read the full article to learn more about how to design for default settings.

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6 min read

In an ever-changing world, businesses need to be ahead of the curve to keep their products competitive: what “ahead of the curve” means for digital products right now?

Product Experience: The Backbone of Your Product’s Success

Answering the question “Who should own product experience?” we have to consider that delivering an outstanding product experience is a goal cross-company.

  • Alignment between the following departments becomes crucial: product, customer support, sales, marketing, product leadership.
  • How PX and CX are aligned? Product experience demands more than ever synergy between product teams and customer-facing teams; loyalty comes from a seamless interaction with the product itself.
  • The primary source of customers’ trust is the personal experience they get from the first-hand usage. Here are three key strategies to improve it.
    1. Data that can be transferred to feedback. There are two main groups of tactics to get consumer feedback: qualitative (interviews and surveys) and quantitative (conversion rate or bounce rate).
    2. Continuous analysis. Here are some things you should keep an analytical eye on – retention, flows, adoption, churn.
    3. Customer engagement or user ever-lasting love. Working with it, you have to consider: in-app user onboarding, intuitive design with proper information, personalization, in-app notifications, or emails.

PX brings special clarity to the inseparable connection between product and customer. Never forget: caring about a performant product is taking care of customers’ interests before anything else. Read the full article for more details on this important concept.

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9 min read

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