Flag

We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Get exclusive access to thought-provoking articles, bonus podcast content, and cutting-edge whitepapers. Become a member of the UX Magazine community today!

Home ›› Artificial Intelligence ›› AI as an ideation tool: Dall-E outdoor baby carriage

AI as an ideation tool: Dall-E outdoor baby carriage

by Asbjørn Mejlvang
2 min read
Share this post on
Tweet
Share
Post
Share
Email
Print

Save

AI as an ideation tool

UX designer Asbjørn Mejlvang shows how to use Dall-E, an AI system that generates realistic visuals from a description given, to reach your design goals.

In this post, I will showcase a quick example of how to use an AI as Dall-E as a tool in the ideation process.

The object we want to design is an outdoor baby carriage for hiking.

A simplified version of an ideation process

Example of Traditional ideation

As a designer, you might create a moodboard to help you communicate a direction for yourself or others. Followed by drawing some quick ideation sketches. Finally, you then highlight your best idea with a more refined sketch.

(Apologies for the quality of my example sketches. Since I have transitioned to UX I haven’t done many product drawings.)

Moodboard

moodboard, design, baby carriage

Idea sketches

sketch, design, baby carriage

Direction sketch

sketch, design, baby carriage

Dall-E examples

Below you will see how I try different variations to point the AI in the direction I would like to explore.

The prompt sentence used is written below the generated images.

design, baby carriage, ai, dall-e
A photograph of a muddy rugged baby carriage designed for outdoor experiences on a trail in the woods on a sunny day
design, baby carriage, ai, dall-e
A product render of a rugged baby carriage with big terrain wheels inspired by outdoor clothing
design, baby carriage, ai, dall-e
A product render of a rugged and waterproof baby carriage with three big terrain wheels inspired by hiking bags with pockets
design, baby carriage, ai, dall-e
A product render of a rugged and waterproof baby carriage with dirt bike wheels
design, baby carriage, ai, dall-e
A product render of a hiking baby carriage designed by the north face
design, baby carriage, ai, dall-e
A product render of a hiking baby carriage designed by Arc’teryx

Exploring a direction with AI

Similar to traditional ideation when working with AI you can refine a direction. With Dall-E you can create variations from a selected output.

design, baby carriage, ai, dall-e

Above is the selected output and below are the variants generated from it.

design, baby carriage, ai, dall-e
design, baby carriage, ai, dall-e

Dall-E with an image prompt

Besides text inputs, Dall-E can also take an image combined with a sentence as input. It looks like this:

design, baby carriage, ai, dall-e
A product render of a rugged baby carriage with big terrain wheels
design, baby carriage, ai, dall-e
A product render of a waterproof and rugged baby carriage with mountain bike wheels

Use outputs as inputs

In my opinion, AI is fascinating and inspiring — but very hard to stir in the right direction. So for now I would not use AI output as final output, but instead, combine them with the traditional way and include the most interesting AI outputs in front of me when beginning to draw.

(I however do believe the AI beat me in this round).

post authorAsbjørn Mejlvang

Asbjørn Mejlvang

Designer interested in how improvements in tech will change how the creative process.

Tweet
Share
Post
Share
Email
Print
Ideas In Brief
  • The author gives a brief example of how to use Dall-E, an AI system that can produce art and realistic visuals from a description given in plain language, as a tool in the brainstorming process.
  • According to the author, the process of AI ideation is as simple as that:
    • Write a sentence.
    • Go through generated visuals.
    • Choose a direction to get the most accurate realization of your idea.
    • Receive generated variations from the selected output.
  • Traditional ideation process versus AI ideation process – the article covers how to combine them to get the best result in the most efficient way.

Related Articles

Lean UX and User-Centered Design share the same heart — empathy for users — but differ in pace and practice. This piece shows how Lean UX turns UCD principles into a faster, data-driven approach for modern teams.

Article by Paivi Salminen
Lean UX vs. User-Centered Design
  • The article explains that while both Lean UX and User-Centered Design focus on users, Lean UX adapts UCD principles for speed, collaboration, and rapid learning.
  • It argues that Lean UX evolves user-centered thinking into an agile, data-driven process that helps teams design the right thing faster.
Share:Lean UX vs. User-Centered Design
3 min read

When a traveler loses her bag, a simple UX flaw turns inconvenience into chaos. What if smart design and AI could turn that moment into a story of trust instead?

Article by Krystian M. Frahn
UX Promptly Needed: a Railway Digital Transformation Story
  • The article shows how poor UX design in railway lost and found systems creates frustration and inefficiency for passengers and staff.
  • It argues that applying human-centered design and AI-powered tools, such as QR-based tracking and digital reporting, could transform the process into a seamless, trust-building experience.
Share:UX Promptly Needed: a Railway Digital Transformation Story
3 min read

AI is changing how designers work — speeding up workflows, sparking creativity, and taking care of the tedious parts. But it’s not here to replace designers — it’s here to amplify their insight, empathy, and impact.

Article by Nayyer Abbas
AI Boosts for UI/UX Designers: Fast Growth with Smart Tools
  • The article explores how AI transforms UI/UX design by automating repetitive tasks, speeding up workflows, and enhancing creativity across ideation, prototyping, and research.
  • It argues that AI empowers rather than replaces designers, freeing them to focus on insight, empathy, and strategy while maintaining ethical and user-centered design.
Share:AI Boosts for UI/UX Designers: Fast Growth with Smart Tools
5 min read

Join the UX Magazine community!

Stay informed with exclusive content on the intersection of UX, AI agents, and agentic automation—essential reading for future-focused professionals.

Hello!

You're officially a member of the UX Magazine Community.
We're excited to have you with us!

Thank you!

To begin viewing member content, please verify your email.

Get Paid to Test AI Products

Earn an average of $100 per test by reviewing AI-first product experiences and sharing your feedback.

    Tell us about you. Enroll in the course.

      This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and