- Design Leadership, Design Thinking, UX Design
Learn how understanding user emotions can create intuitive, supportive designs that build trust and loyalty.
Article by Pavel Bukengolts
The Role of Emotion in UX: Embracing Emotionally Intelligent Design
- The article emphasizes that emotionally intelligent design is key to creating meaningful UX that satisfies users and drives business success.
- It shows how understanding users’ emotions — through research, empathy mapping, journey mapping, and service blueprinting — can reveal hidden needs and shape more intuitive, reassuring digital experiences.
- The piece argues that embedding empathy and emotional insights into design strengthens user engagement, loyalty, and overall satisfaction.
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- October 23, 2025
5 min read