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What I Learned as a Product Designer at Apple

  • Apple, Consumer products, Conversational Design, Design, Mobile Technology, Product design, The rise of design
Article by Andrea Pacheco
IDEAS IN BRIEF
What I Learned as a Product Designer at Apple
  • In this article, the author reflects on their experience as a product designer at Apple and shares valuable lessons they learned in areas such as effective communication, storytelling, trusting instincts, and embracing simplicity, among others.
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8 min read

Design Thinking and AI: Enhancing User-Centered Design with ChatGPT

  • Artificial Intelligence, Design, Design Theory, Design Tools and Software, The rise of design

A look into the revolutionary combination of Design Thinking and AI, showcasing how ChatGPT empowers the creative process.

Article by Vincent Hunt
IDEAS IN BRIEF
Design Thinking and AI: Enhancing User-Centered Design with ChatGPT
  • Integrating the AI tool ChatGPT into design thinking enhances the process by gathering user feedback, generating ideas, and validating prototypes.
  • ChatGPT simulates user interviews, providing valuable insights for creating empathy maps and understanding user needs.
  • The AI model enables quick and cost-effective creation of text-based prototypes, facilitating efficient testing and validation of design concepts.
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3 min read

Manufacturing “Aha Moments” For Your Users

  • Consumer products, Customer Experience, Design, Product design, Things UX People Like, UX Education

If you’re a fan of cartoons, you’ve probably seen that moment when the main character has a great idea, and a lightbulb turns on in their brain. Or maybe a genius plan falls into place. Well, “aha moments” aren’t just for cartoon characters. Businesses need them too.

Article by Adam Fard
IDEAS IN BRIEF
Manufacturing “Aha Moments” For Your Users
  • An “aha moment” is the moment your users realize the value your product provides. The author suggests that finding the “aha moment” for your product starts with user interviews and usability testing to understand your users’ habits, priorities, and wants.
  • According to the author, to facilitate the “aha moment” for your users, you should focus on:
    • Onboarding;
    • Personalization;
    • Removing barriers or bottlenecks in the user experience.
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7 min read

Agile and Design Thinking — How Can They Go Well Together?

  • Agile and Iterative Process, Conversational Design, Design, Design Theory
Article by Karri Ojanen
IDEAS IN BRIEF
Agile and Design Thinking — How Can They Go Well Together?
  • The article explores how organizations can merge Agile and Design Thinking to create a more flexible, collaborative, and customer-focused approach to problem-solving.
  • The Scaled Agile Framework (SAFe) incorporates Design Thinking principles into the Agile continuous exploration cycle, but it also has some key differences.
  • To successfully blend Agile and Design Thinking, organizations must recognize that Design Thinking is also Agile in its iterative, co-creative, and collaborative approach, and applying too strict of a cadence and speed to the process could be counterproductive.
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5 min read

Empathy Porn. And How To Avoid It.

  • Behavioral Science, Design, Empathy, Research Methods and Techniques, The Evolution of Research

Empathy. It’s critical that we use empathy in all of our design and innovation work to provide true value to people in order to make their lives better.

Article by Rich Nadworny
IDEAS IN BRIEF
Empathy Porn. And How To Avoid It.
  • Empathy is a critical tool for designers and innovators to create positive change in people’s lives when used productively, not self-indulgently.
  • Many organizations engage in “empathy porn,” in which they use empathy solely for their own self-fulfillment, which leads to gathering useless insights that sit unused on a digital shelf.
  • The ultimate goal of empathy in design and innovation should be to take action to improve people’s experiences and lead to the creation of something new that provides value to others.
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3 min read

Play Is the Point: How UX Designers Can Break Into the Gaming Industry

  • 3D Graphics and Interfaces, Augmented Reality, Design, Gaming, Mobile Applications, Mobile Technology, Personal and Professional Development, Requirements and Specifications, Visual Design

There are many ways for game UX designers to break into this multibillion-dollar industry. Using her 14 years of video game UX expertise, designer Pam Nicholls shares how.

Article by Pam Nicholls
IDEAS IN BRIEF
Play Is the Point: How UX Designers Can Break Into the Gaming Industry
  • The video game industry is worth billions of dollars, and more game studios are incorporating UX specialists into the development process.
  • The role of a UX designer in the gaming industry depends on the platform: console, mobile, or PC.
  • UX designers can bring value to the development process by introducing players to the game, promoting inclusive design, and balancing game monetization and UX.
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11 min read

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