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Creating a User-Focused, Metrics-Backed Website for an Organization that Has Diverse Offerings

  • Content Strategy, Design Process, Design Research, Information Architecture, Service-Focused Design, User Testing, User-Centered Design, UX Design, Website Redesign

Discover how to design a website that truly serves diverse user needs. This article reveals the power of combining user-focused design with data-driven insights to create impactful, goal-oriented digital experiences.

Article by Aalap Doshi
IDEAS IN BRIEF
Creating a User-Focused, Metrics-Backed Website for an Organization that Has Diverse Offerings
  • The article explores creating a user-centric website for organizations with diverse offerings, focusing on aligning design with user needs and goals.
  • It emphasizes the role of analytics and user research in validating assumptions and continuously refining the user experience.
  • In this piece, practical steps are provided to integrate metrics-backed insights with user-focused design for impactful digital experiences.
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13 min read

Designing and Facilitating a Co-Creation Session

  • Design Research, Design Thinking, Design Workshop, Facilitation, User-Centered Design

Learn how to design and facilitate impactful co-creation sessions that inspire collaboration, spark creativity, and align diverse perspectives for meaningful outcomes.

Article by Aalap Doshi
IDEAS IN BRIEF
Designing and Facilitating a Co-Creation Session
  • This article delves into the process of designing and facilitating effective co-creation sessions to foster collaborative innovation.
  • It outlines key steps, including planning, creating a structured agenda, and using tools to engage participants meaningfully.
  • The piece highlights how co-creation sessions can drive creativity, align diverse stakeholders, and generate actionable outcomes for complex challenges.
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3 min read

Are You Doing Too Much Research?

  • Agile UX, Design Thinking, Product Management, Research, User-Centered Design, UX Design, UX Research

Are you overthinking your research process? This article explores how to determine when research is essential and when it might be holding you back. Learn a practical framework to prioritize studies, align with stakeholders, and maximize impact without wasting time or resources. Unlock strategies to focus your efforts on what truly matters.

Article by Carol Rossi
IDEAS IN BRIEF
Are You Doing Too Much Research?
  • The article questions the common practice of conducting extensive research, suggesting that not all projects require it. Instead, it highlights the importance of discerning when research is truly necessary.
  • It introduces a framework to prioritize research efforts based on clarity, risk, and cost, ensuring impactful results without unnecessary delays.
  • The author emphasizes the role of stakeholder involvement in the research process, fostering better collaboration and alignment with organizational goals.
  • Practical strategies are provided for tracking and communicating the post-research impact, making the value of research more transparent and measurable.
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7 min read

The Future of Design: How AI Is Shifting Designers from Makers to Curators

  • Artificial Intelligence, Creativity, Curatorial Design, Design, Design Ethics, Design Evolution, Design Systems, Design Thinking, Designer Roles, Future of Design, Generative AI, Technology, User-Centered Design

AI is reshaping the role of designers, shifting them from creators to curators. This article explores how AI tools are changing design workflows, allowing designers to focus more on strategy and user experience. Discover how this shift is revolutionizing the design process and the future of creative work.

Article by Andy Budd
IDEAS IN BRIEF
The Future of Design: How AI Is Shifting Designers from Makers to Curators
  • This article examines how AI is transforming the role of designers, shifting them from creators to curators.
  • It explores how AI tools are enhancing design processes by automating routine tasks, allowing designers to focus on strategic decision-making and curating user experiences.
  • The piece highlights the growing importance of creativity in managing AI-driven systems and fostering collaboration across teams, ultimately reshaping the future of design work.
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5 min read

A Brief History of Design Systems. Part 2

  • Design Evolution, Design Methodology, Design Process, Design Systems, History of Technology

This article explores how design systems have evolved over the past decade from static guidelines to dynamic tools essential for consistency and efficiency in the digital age. It highlights the growing importance of frameworks that streamline collaboration, support scalability, and ensure cohesive experiences, paving the way for AI-driven design practices.

Article by Jim Gulsen
IDEAS IN BRIEF
A Brief History of Design Systems. Part 2
  • This article examines the evolution of design systems in recent years, emphasizing key developments in digital design workflows.
  • It explores how design systems have progressed from static guidelines to dynamic frameworks that drive consistency and scalability across platforms.
  • The piece discusses how design systems empower organizations to enhance collaboration, improve efficiency, and maintain cohesive experiences, setting the stage for AI-driven, dynamic design practices of the future.
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18 min read

A Brief History of Design Systems. Part 1

  • Design Evolution, Design Strategy, Design Systems, Design Thinking, Design Tools and Software, Digital Transformation, Historical Analysis, UX Design

Discover the journey of design systems — from the modularity of early industrial and printing innovations to today’s digital frameworks that shape user experiences. This article reveals how design systems evolved into powerful tools for cohesive branding, efficient scaling, and unified collaboration across design and development teams. Dive into the history and future of design systems!

Article by Jim Gulsen
IDEAS IN BRIEF
A Brief History of Design Systems. Part 1
  • The article offers a historical perspective on design systems, tracing their origins from early modularity concepts in industrial design to the digital era, where they have become essential for consistent user experiences.
  • It highlights the evolution of design systems as organizations sought ways to streamline UI and UX elements, allowing teams to maintain cohesive branding while speeding up development.
  • The piece draws parallels between the development of design systems and pivotal moments in history, especially in print technology, where breakthroughs transformed access and consistency. These precedents show how modern design systems evolved into essential tools for business value.
  • It emphasizes how modern design systems empower teams to scale efficiently, fostering a shared language among designers and developers, and promoting a user-centered approach that benefits both businesses and end-users.
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16 min read
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