10 Types of Cognitive Bias To Watch Out For In UX Research & Design
The article covers how crucial it is to address cognitive biases for navigating daily life as well as UX research and design. Our judgment and thought processes become biased, which might distort reality in accordance with our preconceived notions.
The author illustrates 10 examples of real-life cognitive biases and their reflection in UX research.
Nowadays, people tend to change their online behavior because of the constant feeling of surveillance – this phenomenon is called the “chilling effect”. It affects all users, however, younger Internet users are more aware of their privacy navigation.
Nothing is private now – every realm of human life stays on the Internet forever.
Under such circumstances, the design’s future trajectory is not something the author is comfortable with. She advises always considering whether what you’re building helps increase sustainability while making design decisions.
Technology should remain a tool, design should satisfy a need, and neither should cause a decrease in human agency by pandering to our primary instincts. According to the author, negative drawbacks are something a designer should always keep in mind.