Design

Everything there is to know about design and beyond – 100 insights on the rationale behind great design thinking.

A framework to take organizations from output to outcome focused product metrics.

When deciding on your app’s login method, choosing between security and user convenience is somewhat of a balancing act. User data is of utmost importance, but protect it too zealously with Byzantine login methods, and you risk alienating users. However, defend it too weakly in a bid to drive up user retention and you risk losing data, trust, and credibility. Below we list the most common and best practice login options and weigh up their relative merits.

In this article, we’ll look at how some top SaaS companies deflect user cancellations and keep churn rates in the green and how you can implement smart UX to deflect product cancellations.

This is a simple method to prove to ourselves and the stakeholders that the task flow we just created is worth being implemented.

A few things to keep in mind about improving a product’s UX with AI

Cooking lovers came together to build an app to help reinforce cooking skill-sets for busy people that want to cook at home. They believe that they can improve people’s lives by making mobile cooking education available for individuals with professional lifestyles.

Ethical design involves much more than the General Data Protection Regulation (GDPR). A lot of people have realized that big organizations like Facebook should act more responsibly. Otherwise, they can face consequences in court due to the way they treat user's data. But we should go further!

You may have come across the term “human factors design” in the past, but what exactly is it? In this article, we will review why it’s so important, key human factor design principles, and methods to evaluate how well you’ve considered human factors in your design.

These days we have seen companies’ executives rolling up their sleeves to develop new solutions that kept their companies on the frontline of their market. We have also seen companies that failed, not willing to change, now losing revenue. So how is it that some companies turned their innovation practices into a competitive advantage and others are chasing their tails in this unprecedented time?

Micro-interactions provide feedback to the user by letting them know the status of an interaction, like a loading bar. Helping users see direct, real-time results of their interactions enhance the sense of direct manipulation to which users respond favorably — when they press a button, they immediately know action has been triggered, giving a sense of control.