UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
Article No. 1107 October 7, 2013

Design for Experience: Cross-Platform Experience

"We know that the incidences of mobile and multi-screen use are increasing rapidly," DfE judge Dr. Susan Weinschenk writes in a very popular article, "The Five Worst UX Mistakes Websites Make," which appeared in UX Magazine earlier this year.

"People are accessing websites on smartphones and tablets. They are starting on their smartphones and then switching to tablets. They are viewing something on their laptop while also looking at something else on their smartphone."

"Unless you are sure that your target audience is visiting your website [sitting in front of a large desktop all alone in a quiet space] most of the time, you need to think about a multi-screen, active experience," she continues. "This is challenging."

It's a fact: users interact with products and services through a growing diversity of platforms that range from installed software to mobile apps to smart TVs. Each platform has its own strengths, weaknesses, constraints, uses, and modes of interaction.

The DfE Cross-Platform Experience award recognizes experiences that work across multiple platforms, making the best use of the strengths of each to create an overall experience greater than the sum of its parts.

If you know of prodcuts or services that let users move easily and naturally between platforms, nominate them. If you think that your product or service shows this apptitude for cross-platform finesse, apply for this award right now!

You can also see Dr. Weinschenck at Bend WebCAM in Bend, Ore. October 14–15.


Image of glowing devices courtesy Shutterstock


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UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

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The core mission of Design For Experience (DfE) is to fuel the growth, improvement, and maturation in the fields of user-centered design, technology, research, and strategy. We do this through a number of programs, but primarily through our sponsorship of UX Magazine, which connects an audience of approximately 100,000+ people to high-quality content, information, and opportunities for professional improvement.

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